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Google Dashboard Overview in BuyerBridge

A simple, real-time view of Google performance so you can spot changes fast, explain results clearly, and act without tab switching.

The Google Dashboard in BuyerBridge gives you a real-time view of performance across your connected Google properties, so you can move faster and report with confidence.

🔋 Dashboard insights are powered by your integrations with GA4 (Google Analytics 4), and Google Search Console.

Google Dashboard in BuyerBridge

How to Find the Google Dashboard in BuyerBridge

  1. Log in to BuyerBridge

  2. In the left menu, go to Channels

  3. Click Google

  4. Select Dashboard

    How to Find Google in BuyerBridge

Where the Dashboard Data Comes From in BuyerBridge

BuyerBridge pulls dashboard insights from your connected Google integrations:

  • Google Ads: Spend, impressions, clicks, CPC, conversions, and cost metrics

  • GA4 (Google Analytics 4): On-site activity and conversion signals tied to your website

  • Google Search Console: Search visibility signals that help explain demand and intent

If a section looks blank, double-check that the correct accounts are connected.

 

What You Can See in the Google Dashboard

The Google Metric Funnel

A full-funnel snapshot of performance in one clean view. This helps you quickly answer: Are we getting attention, traffic, and outcomes for the spend?

You can typically see:

  • Impressions

  • Clicks (plus click-through rate)

  • Leads (plus conversion rate)

  • Cost metrics like CPC and Cost per Lead

  • Total Spend

    Google Metrics Funnel in BuyerBridge

Performance Trend by Metric in BuyerBridge

Select a metric (like Leads) and track how it moves across your date range.

This makes it easy to spot:

  • Sudden drops

  • Spikes

  • Slow declines that are easy to miss week to week

Performance Trend by Metric in BuyerBridge

 

Time Period Comparisons in the Dashboard

Quick benchmark tiles that help you answer “what changed?” without building a report.

These typically compare:

  • Previous Period

  • Last Month

  • 90-Day Average

    Period Comparisons in BuyerBridge

 

Google Advertising Overview KPIs

At-a-glance totals that are perfect for quick updates.

Common KPIs include:

  • Spend

  • CPM

  • Clicks

  • CPC

  • Leads

  • CPL

    Goolge Metrics in the Dashboard KPIs

Compare Google Metrics in BuyerBridge

Compare two metrics side-by-side (like Clicks vs Spend) to spot patterns faster.

Use it to catch:

  • Spend rising while clicks stay flat

  • Clicks rising while leads drop

  • Efficiency changes that explain performance shifts

Compare Google Metrics KPIs in the BuyerBridge Dashboard

Quick Tips for Fast Teams

  • Start with the Metric Funnel to see where performance is breaking

  • Switch the trend metric to Leads when clients ask “Are we still generating?”

  • Use Period Comparisons before sending updates so you can explain changes clearly

  • Check the Overview KPIs for standups and quick recaps

  • Use Compare Metrics when you suspect pacing problems