--- title: How Facebook Leads Are Tracked in BuyerBridge description: "Understanding On-Facebook Leadsin BuyerBridge: How Lead Ads and Lead Forms are Tracked" --- [Skip to content](https://support.buyerbridge.com/knowledge/how-facebook-leads-are-tracked-in-buyerbridge#main-content) English Show submenu for translations [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new?hsLang=en) ![BuyerBridge_LOGO-dark-2.png\]](https://support.buyerbridge.com/hs-fs/hubfs/BuyerBridge_LOGO-dark-2.png?height=40&name=BuyerBridge_LOGO-dark-2.png) Open main navigation Close main navigation - English Show submenu for translations - [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new) - Go to buyerbridge.com Go to buyerbridge.com Welcome to the BuyerBridge Help Center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.buyerbridge.com/knowledge?hsLang=en) 2. [Metrics](https://support.buyerbridge.com/knowledge/metrics?hsLang=en) 3. [Leads](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#leads) # How Facebook Leads Are Tracked in BuyerBridge ## Understanding On-Facebook Leadsin BuyerBridge: How Lead Ads and Lead Forms are Tracked ### **Q. What is considered an on-Facebook Lead or “Lead (Form)”?** An on-Facebook Lead Form (aka Lead Ad) is a form that is submitted **on Facebook** from the ad.  This is generated when a shopper/Facebook user clicks on the ad and presses submit on the prepopulated form from the ad.  After they press submit the lead is then sent to the advertisers CRM or lead destination the advertiser has provided in the BuyerBridge Lead Destination for their account.   ![](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/support_buyerbridge_iohcarticle_attachments360066457011on-Facebook_Lead_Ad_Form-1.png) ### **Q. Does someone have to land on a Thank You page for the lead to count? How are on-Facebook Lead Ads recorded as a lead?**  A. When the person submits the form it will show them a "Thank You" message on Facebook but that is not what "counts" the lead, the lead event is fired once the user presses Submit (step 3 below) on the Lead Form. ![](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/support_buyerbridge_iohcarticle_attachments360066457451on-Facebook_Lead_Ad_Form_-_vertical-1.png) ### Related Articles [What is the difference between on-Facebook and off-Facebook Leads?](https://support.buyerbridge.com/hc/en-us/articles/360048300872?hsLang=en) - [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#main-content) - [Welcome Kit](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#welcome-kit) - [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#getting-started) - [Navigating the Platform](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#navigating-the-platform) - [Account Management](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#account-management) - [Onboarding Clients](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#main-content) - [Channel Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#channel-onboarding) - [Google Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#google-onboarding) - [Meta Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#meta-onboarding) - [Pinterest Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#pinterest-onboarding) - [SEO Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#seo-onboarding) - [Snapchat Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#snapchat-onboarding) - [TikTok Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#tiktok-onboarding) - [Platform Tools](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#main-content) - [Ad Builder](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ad-builder) - [Ad Launcher](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ad-launcher) - [Ads Library](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ads-library) - [Best Practices](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#best-practices) - [Budgeting](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#budgeting) - [Campaign Management](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#campaign-management) - [EventFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#eventflow) - [MarketAnalyzer](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#marketanalyzer) - [Playbooks](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#playbooks) - [SEOFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#seoflow) - [Reports](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#reports) - [VINFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#vinflow) - [White Labeling](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#white-labeling) - [Multichannel Advertising](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#main-content) - [Overview](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#overview) - [Google](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#google) - [Meta](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#meta) - [Pinterest](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#pinterest) - [Snapchat](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#snapchat) - [TikTok](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#tiktok) - [Agency Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#main-content) - [Facebook Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#facebook-sales-assets) - [Google Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#google-sales-assets) - [Graphics & Web Elements](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#graphics-web-elements) - [Instagram Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#instagram-sales-assets) - [Meta Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#meta-sales-assets) - [Omnichannel Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#omnichannel-sales-assets) - [Pinterest Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#pinterest-sales-assets) - [Snapchat Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#snapchat-sales-assets) - [TikTok Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#tiktok-sales-assets) - [SEO for Dealers](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#seo-for-dealers) - [Product Updates & Enhancements](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#main-content) - [Enhancements](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#enhancements) - [Product Updates](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#product-updates) - [Announcements](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#announcements) - [Monthly Updates](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#monthly-updates) - [Metrics](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#main-content) - [Offline Events](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#offline-events) - [Metrics Defined](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#metrics-defined) - [Leads](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#leads) - [Reporting](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#reporting) - [SEO Reporting](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#seo-reporting) - [Supported Providers](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#main-content) - [CRM Integrations](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#crm-integrations) - [Inventory & Feed Providers](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#inventory-feed-providers) - [Website Providers](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#website-providers) - [3rd Party Support](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#main-content) - [Google Help Center](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#google-help-center) - [Facebook Platform Help](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#facebook-platform-help) - [TikTok Help Center](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#tiktok-help-center) [![BuyerBridge_LOGO-dark-2-1](https://support.buyerbridge.com/hs-fs/hubfs/BuyerBridge_LOGO-dark-2-1.png?width=200&height=49&name=BuyerBridge_LOGO-dark-2-1.png "BuyerBridge_LOGO-dark-2-1")](https://buyerbridge.com/) buyerbridge.com | Help Center Copyright © 2026, Dealers United