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      How to Build an Informational Article

      Learn how to create Informational Articles that capture research searches and strengthen your hub-and-spoke SEO strategy.

      Informational Articles are the foundation of educational SEO content for car dealerships. These articles answer the detailed questions shoppers ask during their research phase—things like “Ford F-150 towing capacity” or “best SUVs for gas mileage.”

      In SEOFlow, Informational Articles are built quickly and automatically structured to link back to Make/Model Overview pages, creating a hub-and-spoke SEO model to master topical authority. This approach not only attracts long-tail search traffic but also strengthens the authority of your dealership’s core pages.

      How to Build an Informational Article Help Center

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      Why Informational Articles Matter for Dealership SEO

      • Capture research-stage traffic → Most car buyers spend weeks researching before they’re ready to buy. Informational content ensures your dealership shows up early in that journey.

      • Answer buyer questions → Articles focused on specs, comparisons, features, and FAQs give shoppers the answers they’re searching for.

      • Support Make/Model pages → Informational content feeds traffic into your pillar pages, increasing authority and rankings for competitive keywords.

      • Build dealership authority → By covering more search queries, dealerships position themselves as trusted experts in the eyes of both shoppers and search engines.

      This model is one of the most effective SEO strategies for automotive.

      Here's how it works:

      • Hub Pages → Your Make/Model Overview pages act as the hub (e.g., 2025 Ford F-150 Overview).

      • Spoke Pages → Informational Articles link into the hub (e.g., 2025 Ford F-150 towing capacity).

      • Mutual Linking → When the hub links back to the spokes, both pages grow stronger.

      • Result → Dealership websites capture more searches—from broad keywords like Ford F-150 to niche queries like Ford F-150 bed size.

      This strategy maximizes coverage, builds authority, and drives both research traffic and purchase-intent traffic to the site.

      How to Build an Informational Article in SEOFlow

      1. Log in to BuyerBridge.

      2. From the SEO tab, open the Page Builder.

      3. In the upper right corner, click the + icon to start a new page.

      4. Select Informational Article as the page type.

      5. Fill in the required details:

        • Add a Main Keyword (e.g., 2025 Ford F-150 Towing Capacity).

        • Article Title (e.g., 2025 Ford F-150 Towing Capacity)

        • Choose article length (short, medium, or long form).

        • Add Vehicle Year/Make/Model information 

      6. Upload supporting images or graphics if desired.

      7. Click Generate Article. SEOFlow will format the page with schema and automatically link it back to the related Make/Model hub page (via the Page Log).

      How to Build an Information Article page

      SEO Info Pages Best Practices

      • Focus on real buyer questions → Use Search Console, keyword research, or dealership FAQs to find the terms shoppers actually type into Google.

      • Keep content educational, not salesy → These articles build trust; they’re not meant to push a vehicle immediately.

      • Use internal linking strategically → Always tie articles back to their Make/Model hub page to boost rankings for competitive keywords.

      • Publish consistently → More informational articles mean more spokes feeding into your hub, strengthening the whole SEO strategy.

      Next Steps

      Now that you know how to build an Informational Article, continue with: