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How to Build Product Sets Using Performance Filters

Turn campaign performance into targeting. Build Product Sets using impressions, clicks, CTR, spend, leads, or views—then use the set during Playbook deployment.

Ads Performance filters are available to Plus + Elite tiers. Core users can still build Product Sets using standard filters like Body Type and Days on Lot.

What Are “Performance-Filtered” Product Sets?

Performance-filtered Product Sets let you build a set based on what’s happening in your campaigns (example: “High spend, low leads” or “Over 100 impressions”).

These sets are especially useful when you want to:

  • find waste quickly (spend without results)

  • spot vehicles getting attention (high impressions/clicks)

  • create a “fix list” without exporting spreadsheets

Before you start

You’ll need:

  • Plus or Elite access (to use Ads Performance filters)

  • At least one ad platform connected with campaign history (so performance data can load)

Step 1: Open Product Sets

  1. Log in to BuyerBridge

  2. From the left menu, click Inventory

  3. Click Product Sets

    How to Find Product Sets in Buyerbridge - Inventory tab

Step 2: Select Platforms to Load Performance Data (multi-select)

At the top of the page, under Select Advertising Platforms, choose one or more platforms.

Why this matters: platform selection is what loads the performance data VINFlow can filter by (impressions, clicks, CTR, spend, leads, views).

Tip: You can select multiple platforms at once.

Select Advertising Platforms in BuyerBridge

Step 3: Choose a Time Period

In the Ads Performance section, choose your Time Period (example: last 30 days).
This sets the window VINFlow uses when applying performance filters.

Select Your Ads Performance Date Range in BuyerBridge

Step 4: Add Performance Filters

In Ads Performance, turn on one or more filters and set your thresholds.

Common filters include:

  • Spend

  • Impressions

  • Clicks

  • CTR

  • Leads

  • Views

Examples you can copy:

  • “Impressions over 100” (find vehicles getting exposure)

  • “Spend over $25 + Leads = 0” (find budget leaks)

  • “Clicks over 10 + CTR under 1%” (find vehicles needing creative/offer help)

Keep it simple: start with 1–2 performance filters, then narrow further if needed.

Step 5: Optional — Add Standard Vehicle Filters

After your performance filters, use standard vehicle filters to keep the set focused, such as:

  • Body Type (SUV / Truck / Sedan)

  • Condition (New / Used / Certified)

  • Make / Model

  • Price Range

  • Days on Lot

  • Year Range

This is how you build targeted sets like:

  • “High impressions + Used SUVs under $35K”

  • “High spend + Trucks 45+ days on lot”

Step 6: Create + Save the Product Set

When the filtered results look right:

  1. Click Create Product Set (upper right)

    Create a Product Set button

  2. Name the set clearly

    Name the set clearly in BuyerBridge

  3. Click 'Create Product Set,' or click 'Create + Deploy' to open the Playbooks Library and launch an AIA campaign fast.

Naming tips (so your whole team gets it):

  • “High Spend + Low Leads (30 Days)”

  • “Over 100 Impressions – Used SUVs”

  • “Low CTR Fix List – Trucks”

▶️ Good to know: Product Sets can stay updated as inventory changes and vehicles match your rules.

Step 7: Use Your Product Set During Playbook Deployment

You’ll attach Product Sets during the Playbook deployment flow at:
Targeting & Budgeting → Product Set

BuyerBridge’s AIA workflow supports deploying with an automatically-created custom audience based on the vehicle set selected during deployment, and recommends deploying through BuyerBridge (instead of duplicating in Ads Manager) so targeting stays aligned with your set.

Helpful links:

Troubleshooting

I don’t see Ads Performance filters

Most common reasons:

  • You’re not on Plus or Elite

  • You didn’t select a platform at the top (platform selection is what loads performance data)

My Product Set is empty (0 vehicles)

Try this:

  • widen your time period (example: 7 days → 30 days)

  • loosen your thresholds (example: Spend > $50 → Spend > $10)

  • remove one filter and add it back after you see results

Platform selection is locked when editing

Some performance-filtered sets lock platform selection during editing. If you need a different platform mix, clone the logic into a new Product Set and save it.

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