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How to Create a Market Intel Sheet for a Prospect

Run a quick market snapshot on any dealer and share it to win the pitch

A Market Intel Sheet is a quick snapshot of one dealer's local market that you can share before or during a pitch. It ranks the dealer against nearby rivals on price, days on lot and cars listed, so you walk into the first meeting with something specific to talk about.

Note: Every BuyerBridge agency can create Market Intel Sheets. The dealer doesn't need to be onboarded or have Market Intelligence on their account, so it works for prospects.

Quick Links

What a Market Intel Sheet Shows

  • Leaderboard: where the dealer ranks against local rivals on price, days on lot and number of cars listed.
  • Most-stocked vehicles: how the dealer's top models compare with the market.
  • Pricing: whether the dealer is priced in range, how many cars are listed above market, and the average price gap against competitors.
  • Aging units: vehicles that have been listed far longer than the market.

How to Create a Market Intel Sheet

  1. In BuyerBridge, open Organization, then Sales Tools, then Market Intel Sheets. You'll see every sheet your agency has made.
  2. Click New Sheet.
  3. Under Sold by, pick your agency. If your agency has white label, the sheet carries your agency's brand.
  4. Under Dealership, enter the dealer's name and city (for example, Smith Chevrolet Dallas) and click Search.
  5. Click Find in Market Data. BuyerBridge uses the dealership's website to find its cars in the market data, so confirm it matched the right store.
  6. Compose the sheet. It takes a moment, then its status shows Ready.

New Market Intel Sheet page with the Sold by agency picker, the Dealership search and the Find in Market Data button

Only dealers that are in the website-listings data can be run.

How to Share It

Back on the Market Intel Sheets list, click Copy Link next to the sheet to copy a link you can send to the dealer, or click Open to view it yourself. The Views column shows how many times the sheet has been opened.

Market Intel Sheets list showing each sheet's business, Sold by, Created by, Status, Created, Expires on and Views, with Copy Link and Open buttons

How Long a Sheet Lasts

  • Each sheet is good for 60 days. The Expires on column shows when.
  • Your agency can't run another sheet on the same dealership until its current sheet expires.

How to Use It in a Pitch

  • Lead with one finding, like the price gap against competitors or the unit that has sat the longest.
  • Be clear it's a one-time snapshot, not ongoing access or a monthly report.
  • To track the dealer every month, with focus vehicle report pages and Demand & Ad Fit, add Market Intelligence to their account once they sign.

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