How to Disable Audience Network Placement in Meta Ad Account Settings

Remove low-quality placements, meet Stellantis standards, and drive better ad performance.

Meta has introduced a new account-level setting under Ad Account Controls that directly impacts where your ads are shown.

Even if you use Advantage+ placements, Meta will still include Audience Network unless you manually opt out at the ad account level.

What’s Changing?

• Meta has made it possible to disable placements account-wide, not just at the campaign or ad set level.

• Audience Network (which includes native apps, banners, and rewarded video ads) is enabled by default unless you manually deselect it.

• This is not a BuyerBridge platform change—it must be updated inside Meta Business Manager.

💡 BuyerBridge Recommendation

BuyerBridge recommends disabling Audience Network for all automotive campaigns to improve:

• Traffic quality

• Transparency in reporting

• OEM brand alignment

Quick Links

• Why Remove Audience Network?

• 3 Easy Steps to Update Meta Settings

   

Why Remove Audience Network?

Audience Network placements allow Meta to show your ads in third-party apps and outside websites, not just Facebook and Instagram.

While this can expand reach, it often results in:

• Lower-quality traffic

• Poorer conversion signals

• Less brand control (especially for OEM programs)

By disabling it, you can concentrate your ad spend on higher-performing placements with stronger intent and better outcomes.

3 Easy Steps to Update Meta Settings - (This takes less than 2 minutes per ad account)

Step 1: Open Ad Account Settings

• Go to Meta Business Settings --> Accounts Center

• Select the ad account you want to update (upper right corner)

• Click into Account Controls

Step 2: Find Ad Account Controls

• Locate the Placement Controls section

• Select the Edit pencil icon
  
  

• Toggle on: “My business can only advertise on specific placements”
  
  

Step 3: Deselect Audience Network

• Under Placement Options:

  • Deselect Audience Network native, banner, and interstitial

     

    

  • Optionally, you may also deselect Marketplace or Right Column placements

• Click Confirm
  
  

• You’re done! (This will apply to all campaigns, including Advantage+)

Note: This setting is not yet configurable inside BuyerBridge, but it’s officially on our roadmap for future support.