How to Edit Custom Ad Copy in Playbook Auto Inventory Ads (AIA) for Meta

Easily Edit Ad Copy During Deployment in the BuyerBridge App to Align with Your Marketing Goals

With Playbook Ad Copy Customization and Dynamic Content, you can:

• Personalize Ad Copy: Easily customize headlines, descriptions, and CTAs for each ad within your Playbook, ensuring your message resonates with your target audience.
• Integrate Dynamic Content: Use dynamic fields for inventory ads to automatically populate ad copy with personalized product information from your catalog.
• Streamline Campaign Deployment: Save time by editing ad copy during the deployment stage, while maintaining consistency across your campaigns.

In this guide, we’ll walk you through how to use this feature to its full potential, allowing you to save time and enhance the effectiveness of your campaigns.

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How to Customize Ad Copy in Playbooks

Follow these steps to easily personalize the copy of predefined ads within Playbooks during the deployment process:

Step 1: Navigate to Your Ad Playbook

1. Go to app.buyerbridge.io/login
2. Log in using your BuyerBridge credentials
3. Scroll down to the 'Playbooks' section of the menu. 
   *If the menu is collapsed, you can expand it in the upper left corner of the app
4. Click 'Playbooks' to expand the menu
5. Select 'Browse'
   

You will now see the 'Playbook' section.

 

Step 2: Access the Copy Customization Interface

1.   Once inside the Playbook interface, scroll down to the 'Focus' section located on the left-side navigation menu

2.   Expand the 'Focus' options by clicking 'Show more"



3.  Select any one or more of our 'Inventory Playbook' options

4.  Select a Playbook and click the blue button that says, 'Deploy'

 

5.  Select 'Meta' as the channel

6.  Click 'Deploy'

 

Step 3: Customize the Ad Copy

1.  Once the campaign 'Targeting & Budget' options are set you can access the 'Custom Ad Copy' section

2.  Expand your campaigns and you can now edit the Primary Text, Headline, Description, and Call-to-Action sections

Step 4: Add Dynamic Content (Optional)

1.  In the Primary Text, Headline, Description, and Call-to-Action sections, you can add dynamic content by selecting the ➕ and dropping to the desired option. You can use more than one variable at a time

Step 5: Preview and Save Changes

1. After customizing the copy, click the blue 'Continue' button to review your changes before finalizing the deployment
2. If everything looks correct, hit Save to apply the customized ad copy to your Playbook

Step 6: Deploy Your Campaign

1. Once you're satisfied with the customizations, please go ahead and deploy your campaign.
2. Your ads will now run with the updated ad copy you’ve created, giving you more control over how your message is delivered

🎉Congratulations 🎉You learn how to customize ad copy in the BuyerBridge app.