How to Target Exact VINs in Product Sets

VIN paste targeting is available for Plus + Elite partners. Core partners can still build sets using standard filters like Body Type and Days on Lot.

This is the fastest way to advertise exact vehicles with purpose. Copy VINs from anywhere (one-by-one or from a spreadsheet), add them to the VIN Filter, and save the set.

Best practice: Aim for 15+ VINs per set whenever possible. Smaller sets can limit delivery and results.

Quick Links

Where to add your VIN list
How to build a VIN list set
Save + name your VIN set
Use your VIN set during Playbook deployment
Quick tips + common issues
Continued reading

Where to add your VIN list

Log in to BuyerBridge
Go to Inventory → Product Sets
On the left side, find the box labeled VIN Filter

This is where you’ll add your VIN list.

How to build a VIN list set (step-by-step)

Step 1: Copy your VINs

You can copy VINs:

one at a time, or
as a column from a spreadsheet

Step 2: Paste into the VIN Filter

Click inside VIN Filter and paste your list.

Format: one VIN per line, or comma-separated

Step 3: Confirm VINs were recognized

Under the box, you’ll see a counter (example: “0 VINs entered”). After you paste, that number should update to reflect how many VINs were detected.

Step 4: Create the set

Click Create Product Set (upper right).

Step 5: Save + Name Your VIN set

Give it a name your team will recognize later.

Good examples:

“Manager Specials — VIN List”
“Priority VINs — Aged Units”
“Weekend Push — VIN List”

Step 6: Use your VIN set during Playbook deployment

VIN sets don’t launch ads by themselves. You’ll select them during Playbook deployment at:

Targeting & Budgeting → Product Set

Helpful links:

Quick tips + common issues

Minimum VIN count

Aim for 15+ VINs per set. If you’re below that, consider adding more VINs (or using a broader filter-based set) so delivery isn’t limited.

“0 VINs entered”

Most common causes:

extra text got pasted with the VINs (like “VIN:” labels)
VINs aren’t full length
special characters or extra spaces

Fix: paste one VIN per line with no extra words.

I don’t see the VIN Filter box

VIN list sets are a Plus + Elite feature. If you don’t see it, contact PX to confirm access.

Continued reading

VINFlow 101: Starting Guide: https://support.buyerbridge.com/knowledge/vinflow-starting-guide
How to Create Product Sets in VINFlow: (your Product Sets article link)
How to Deploy a Playbook: https://support.buyerbridge.com/knowledge/how-to-deploy-a-playbook
AIA Playbooks: https://support.buyerbridge.com/knowledge/aia-playbooks

Need help validating your VIN list or confirming the right Playbook? Contact PX and we’ll help you get it live fast.