--- title: How To Use Ad Builder description: Step-by-step guide to BuyerBridge Ad Builder. Upload creative, select channels, add copy, and deploy ads across multiple platforms in minutes. --- [Skip to content](https://support.buyerbridge.com/knowledge/how-to-use-ad-builder-in-buyerbridge#main-content) English Show submenu for translations [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new?hsLang=en) ![BuyerBridge\_LOGO-dark-2.png\]](https://support.buyerbridge.com/hs-fs/hubfs/BuyerBridge_LOGO-dark-2.png?height=40&name=BuyerBridge_LOGO-dark-2.png) Open main navigation Close main navigation - English Show submenu for translations - [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new) - Go to buyerbridge.com Go to buyerbridge.com Welcome to the BuyerBridge Help Center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.buyerbridge.com/knowledge?hsLang=en) 2. [Platform Tools](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en) 3. [Ad Builder](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ad-builder) # How To Use Ad Builder ## Build Ads for Meta, TikTok, Pinterest and Snapchat in 3 Steps: Creative, Media and Copy ### To Start Using The BuyerBridge Ad Builder: Ad Builder has 3 steps, shown in the bar at the top of the screen: Creative, Media and Copy. A check mark appears next to each step you finish. There are multiple ways to reach the BuyerBridge Ad Builder. ![Ad Builder step bar showing Creative, Media and Copy](https://support.buyerbridge.com/hs-fs/hubfs/01-step-bar-creative-media-copy.png?width=320&height=52&name=01-step-bar-creative-media-copy.png) - Click the blue **+** icon in the top right of the navigation bar inside the BuyerBridge platform, then click **Create New Ad(s)**. ![Blue plus menu in the top navigation with Create New Ad(s)](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-01-top-nav-create-new-ads-menu.png) - Or, open **Ads Library** in the left side navigation panel, click **Create new**, then click **Create New Ad(s)**. ![Ads Library Create new menu with Create New Ad(s) and Create Inventory Ad(s)](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-02-ads-library-create-new-menu.png) - Step 1, Creative: You will be immediately prompted to **upload an image or video file** by dragging a file into the upload box or clicking browse. You can also start from the Ad library or the Asset library. ![Creative step with the upload box, Ad library and Asset library options](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-03-creative-step-upload-options.png) To start from something already uploaded, click Asset library, pick your images or videos, then click Add ad. Each asset you pick becomes its own ad. ![Asset library picker with a video selected and the Add ad button](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-04-asset-library-picker.png) **📖 Supported file formats are:** - Image:  .jpg, .jpeg, or .png - Video:  .mp4 or .mov - Max file size: 500MB - Minimum size: 500x500 - Video length: under 60 seconds - Click [here](https://support.buyerbridge.com/knowledge/best-practices-omnichannel-creative?hsLang=en) to view the recommended dimensions, file sizes, and more for your uploaded files > **NOTE:** TikTok only supports video image formats, so if you are wanting to deploy an ad on TikTok, be sure to upload a video in this step! > > We recommend following our [Creative Best Practice Guide](https://support.buyerbridge.com/knowledge/best-practices-omnichannel-creative?hsLang=en)to ensure your ad images are optimized for the different channels you wish to advertise on. - Step 2, Media: Once your file is uploaded, you will be prompted to select the channels you wish to create the ad for. \> If you see “Missing Dependencies,” you will need to complete the Channel Setup for any of the channels you want to deploy to. - Rename your ad by clicking the pencil icon next to the file name. We recommend using specific naming conventions so you can easily locate this ad in Campaign Management later. **IMPORTANT:** If you do not rename your ad, the ad name will automatically default to the name of the media that was uploaded. - Select your desired **channels** - Once you select your desired channels, the Channels count shows how many are selected (for example, 4 of 4 selected) and the previews on the right show each aspect ratio and placement. ![Media step with Meta, Pinterest, TikTok and Snapchat selected](https://support.buyerbridge.com/hs-fs/hubfs/04-media-channels.png?width=590&height=145&name=04-media-channels.png) ### **Configure Media Styles** On the Media step, pick your channels and choose how your creative fits each aspect ratio. Previews on the right update as you change settings. ![Media styles step with channels and previews](https://support.buyerbridge.com/hs-fs/hubfs/02-media-step-full.png?width=670&height=359&name=02-media-step-full.png) #### Media Styles Switch When the Allow supported channels to control media styles toggle is on (Recommended), Meta and Pinterest pick the best treatment for each placement. Those ratios show a lock icon and the label Controlled by Meta, Pinterest, and your media is sent in its original size. ![Media style toggles for channel control and Meta Advantage+](https://support.buyerbridge.com/hs-fs/hubfs/05-media-toggles.png?width=590&height=165&name=05-media-toggles.png) Aspect ratios shows your original size (for example, Original is 9:16 · 1080×1920). Pick a Fill style for each ratio that is not controlled by Meta or Pinterest: Fill blur, Fill or Fill color. When the media styles toggle is off, you set the fill style for every ratio yourself. ![Aspect ratios with Fill blur, Fill and Fill color](https://support.buyerbridge.com/hs-fs/hubfs/06-media-aspect-ratios-fill-style.png?width=590&height=172&name=06-media-aspect-ratios-fill-style.png) - **Fill Blur**: The space behind the media will be blurred. This is the default format. - **Fill**: Fills the available space. - **Fill Color**: Allows the background color to be selected.  - If a video is being used, the default Fill Color will be black. - If an image is being used, the default Fill Color with be the dominant color of the image. - This only applies the first time you upload your media. If you upload a custom image, it will not select the dominant color. #### Meta Advantage+ Switch Advantage+ Creative Standard Enhancements is for Ads using a single image or video. Advantage+ Creative automatically creates multiple variations of the Ad and shows a personalized variation to each user based on what they're most likely to respond to.  To use it, switch on Enable Meta Advantage+ creative standard enhancement on the Media step. Meta may adjust brightness and contrast and apply templates. **NOTE**: You can only create Ads with Advantage+ Creative Standard Enhancements using Traffic, Leads, Engagement, Sales and App Promotion objectives. When creating an Ad with Advantage+ Creative Standard Enhancements, a single image or video and a variety of text options can be added. Multiple variations of the Ad will automatically be created with different text combinations, media enhancements, and compositional changes. Creative inputs, Ad setup, and Placement selections determine which variations are automatically created. Below are some of the types of media enhancements and compositional changes that can occur in this ad creation flow to automatically optimize creative: ![Examples of Meta Advantage+ creative enhancements](https://support.buyerbridge.com/hs-fs/hubfs/Knowledge%20Base%20Import/Screen%20Shot%202023-05-02%20at%202-56-43%20PM-png-1.png?width=393&height=586&name=Screen%20Shot%202023-05-02%20at%202-56-43%20PM-png-1.png) **IMPORTANT**: The Media Style Configurations can only be completed when creating a new Ad. They can not be accessed from the “Edit” function of an Ad. When your media looks right, click Continue to copy. Create Multiple Ads At Once You can also use the Ad Builder to create multiple ads at one time. Click + Add ad, next to your ad thumbnails at the top of the Media or Copy step, then upload your next file. Click a thumbnail to switch between ads. ![Ads row with the Add ad button](https://support.buyerbridge.com/hs-fs/hubfs/03-media-ads-row-add-ad.png?width=590&height=179&name=03-media-ads-row-add-ad.png) ### Customize Your Ad Details & View Instant Previews Step 3, Copy: add your copy, links and a call to action (CTA), then preview how your ad looks on each channel. Above the copy fields you will find links to Best practices and the Ad Builder cheat sheet.   > Check out the [Ad Builder Cheat Sheet](https://support.buyerbridge.com/knowledge/ad-builder-cheat-sheet?hsLang=en) for helpful tips! Using the left panel, you now can edit the details of your ad. #### Customize content per channel Write your copy once for every channel, or switch on Customize content per channel to override any field for a single channel. If you are creating for multiple channels, we recommend turning this on. With it on, pick the channel whose fields you want to change, then edit them. ![08-copy-customize-per-channel-toggle](https://support.buyerbridge.com/hs-fs/hubfs/08-copy-customize-per-channel-toggle.png?width=590&height=80&name=08-copy-customize-per-channel-toggle.png) A preview will display on the right in real-time as you begin entering your ad details. **Ad Fields:** - Primary headline: all channels - Description: Meta only - Call to action: Meta, Snapchat and TikTok - Body text: Meta and Pinterest - Destination URL: all channels - URL parameters: added to your destination URL automatically The channel icons next to each field show which channels use it. #### **Copy / Character Limits** Each text field shows a character counter, such as 8 / 100. ![Primary headline field with character counter and Snapchat limit note](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-05-copy-headline-character-limit.png) If a channel allows fewer characters, a note appears under the field, such as Snapchat allows 34 characters (Primary headline) or Pinterest allows 500 characters (Body text). With Customize content per channel off, keep your copy within the lowest limit. We recommend switching on Customize content per channel so you can write the right length for each selected channel. ![Customize content per channel switched on with channel tabs](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-06-copy-customize-per-channel-on.png) **TIP:** We recommend checking out the [Ads Builder Fields Cheat Sheet](https://support.buyerbridge.com/knowledge/ad-builder-cheat-sheet?hsLang=en) if you need help with any of the Ad Fields or need to know more about the Copy/Character Limits. ### Preview Panel The preview panel on the right shows live previews of your ad with all of the details and copy you added. They update as you type. ![Preview panel showing Facebook Feed and Snapchat previews](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-07-preview-panel-all-channels.png) - Choose the previews you want to see by selecting the channel icons at the top of the panel. Click them again if you wish to hide the previews from your current view. ![Channel tabs and the Facebook Feed placement dropdown](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-08-preview-channel-tabs-placement.png) - For Meta previews, use the placement dropdown (for example, Facebook Feed) to view other placements such as Instagram Stories. ![Meta placement dropdown with Facebook and Instagram Feed, Stories and Reels](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-09-meta-placement-dropdown.png) ### How To Change Your Canvas View On the right side of the preview panel, pick one of three views to change how your previews are shown. ![Canvas view buttons: All channels, Single preview and Side by side](https://support.buyerbridge.com/hs-fs/hubfs/Knowledge%20Base%20Import/01-10-canvas-view-buttons.png?width=170&name=01-10-canvas-view-buttons.png) #### All channels All channels shows the preview for every selected channel at once. #### Single preview Single preview shows one channel preview at a time. Pick the channel with the tabs at the top of the panel. ![Single preview view showing one Facebook Feed preview](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-11-single-preview-view.png) #### Side by side Side by side shows every preview in one row. Scroll sideways to see each one. ![Side by side view showing Meta, Snapchat, TikTok and Pinterest previews](https://support.buyerbridge.com/hubfs/Knowledge%20Base%20Import/01-12-side-by-side-view.png) When your ad is ready, use the buttons at the top right of Ad Builder: - **Save & Exit -** Save a draft of your created ads into the BuyerBridge Ads Library. Learn more - **Save & Deploy -** Begin deployment with our Omni Ad Launcher tool where you can select your budgets, targeting, and more!  **Up Next:** [How To Use The BuyerBridge Ad Launcher](https://support.buyerbridge.com/knowledge/how-to-ad-launcher?hsLang=en)   - [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#main-content) - [Welcome Kit](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#welcome-kit) - [Navigating the Platform](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#navigating-the-platform) - [Account Management](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#account-management) - [Onboarding Clients](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#main-content) - [Channel Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#channel-onboarding) - [Google Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#google-onboarding) - 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