---
title: "How to Use Market Intelligence: 101 Guide"
description: Learn how to use Market Intelligence in BuyerBridge to compare a dealer's inventory, pricing, and ad spend against their local market.
---
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3. [Market Intelligence](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#market-intelligence)
# How to Use Market Intelligence: 101 Guide
## See where a dealer stands on price, turn, and inventory against their local market, and check that ad spend matches what sells.
Market Intelligence compares a dealer's listed inventory with the dealerships around them. Use it to spot units that are sitting, prices that are off the market, and ad spend that isn't going to what sells locally.
**Note:** Market Intelligence is available to any BuyerBridge agency for its automotive accounts. Add it from Channel Setup. See [How to Add Market Intelligence to an Account](https://support.buyerbridge.com/knowledge/how-to-add-market-intelligence-to-an-account?hsLang=en).
**Quick Links**
- [What Is Market Intelligence?](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#what-is)
- [How to Add Market Intelligence](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#how-to-add)
- [How to Find Market Intelligence in BuyerBridge](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#how-to-find)
- [Before You Start: Add Competitors](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#before-you-start)
- [How the Overview Tab Works](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#overview-tab)
- [How to Compare and Filter](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#compare-and-filter)
- [The Other Tabs](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#other-tabs)
- [How to Create a Market Intel Sheet for a Prospect](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#market-intel-sheets)
- [How to Export Data](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#exporting)
- [Best Practices for Market Intelligence](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence-101-guide#best-practices)
### What Is Market Intelligence?
Market Intelligence tracks the vehicles dealerships list on their websites in a dealer's market. It compares the dealer against a saved list of competitors, or against the local TV market (DMA), a 25-mile radius, the state, or the whole country.
**Note:** Client users can view Market Intelligence and reorder competitors, but can't add or remove competitors or change focus vehicles.
It has seven views: the **Overview** plus six tabs.
**Note:** Market Intelligence is a different tool from MarketAnalyzer, which estimates audience size and reach. See [How to Use the MarketAnalyzer Tool](https://support.buyerbridge.com/knowledge/how-to-use-the-new-marketanalyzer?hsLang=en).
### How to Add Market Intelligence
Open **Channel Setup**, pick **Market Intelligence** and tick **I agree to the increased fees**. Onboarding then runs three setup steps (Market Data Match, Competitors and Focus Vehicles) and a Review step. Click **Complete Onboarding** to open the account's Overview.
🔗 Read more: [How to Add Market Intelligence to an Account](https://support.buyerbridge.com/knowledge/how-to-add-market-intelligence-to-an-account?hsLang=en)
### How to Find Market Intelligence in BuyerBridge
1. Log in to BuyerBridge.
2. Pick the dealer in the account dropdown at the top of the page.
3. In the left menu, under **Account**, select **Market Intelligence**.
The **Overview** opens first. The tab row at the top switches between views:
Market Intelligence has a New badge in the left menu. If the account doesn't have Market Intelligence yet, clicking it opens setup. Client logins on an account without Market Intelligence see a preview: their own inventory is real, and market and competitor figures are blurred until Market Intelligence is turned on. To hide the page from a client's logins, use **Client Access** on the account's settings page.
**Tip:** Press **1** through **7** to jump between tabs. To find a section, model, competitor, or price, use **Search or jump to...** (⌘K on Mac, Ctrl K on Windows) at the top of the left panel.
On smaller screens and most laptops, some tabs use short labels: **Vs market**, **Movers**, **Rivals**, **Demand**, and **Focus**.
### Before You Start: Add Competitors
Most views compare the dealer against their competitor set. Add the dealer's competitors first, before you open the other tabs or share numbers with the dealer.
When you set up Market Intelligence, onboarding asks for competitors and focus vehicles, so most accounts already have them.
**🔗 Read more:** [How to Set Up Competitor Sets in Market Intelligence](https://support.buyerbridge.com/knowledge/market-intelligence-competitor-sets?hsLang=en)
### How the Overview Tab Works
The **Overview** is a one-screen check on the dealer's lot. Start here, then open the tab that explains what you see.
- **Turn efficiency:** how fast the lot sells compared to the market. 100 means market pace. Below 100 is slower.
- **Price vs market:** how far the dealer's average price sits above or below the market.
- **Days on lot:** the dealer's average days on lot next to the market average.
- **Priced to move:** the share of the lot that isn't priced 10% or more off the benchmark.
Below the numbers, **Needs attention** counts vehicles that are **Overpriced vs market** and **Aging inventory**. **Where you're winning** shows strengths, such as **Deep selection** and **Priced to move**. The **Your lot** panel on the right breaks the lot down by body style and make.
The Price vs market panel shows the dealer's median list price next to the market's, week by week, over the last 13 weeks.
### How to Compare and Filter
The left panel sets the comparison for **You vs Market**, **Pricing**, **Problem Movers** and **Demand & Ad Fit**, and your choices carry over between those tabs. The **Overview** always compares the dealer with their competitor list, or with their local market if no competitors are set up.
- **Compared to:** **Competitor list**, **Specific competitors**, **DMA (local TV market)**, **Nearby (25 mi)**, **Statewide**, or **National**. DMA is available for US dealers only. **Specific competitors** appears once the dealer has competitors added.
- **Vehicles:** **All**, **New**, or **Used**, plus year, make, model, and trim. Pick a make first to choose a model.
- **Date window:** on **Problem Movers** and **Demand & Ad Fit** only. With no window set, you see current inventory and its full time on the lot.
The bottom of the left panel shows how fresh the data is, for example **Website listings as of today**. The data refreshes early every morning, seven days a week.
To check what the market asks for any vehicle, click **Price lookup** at the top right of any tab.
Click any row to open its details in the panel on the right. Drag the panel's edge to resize it, or expand it.
### The Other Tabs
- **You vs Market:** the dealer's stock, sales, and prices next to the market's, by make, model, body style, or price tier. [Read more](https://support.buyerbridge.com/knowledge/market-intelligence-you-vs-market?hsLang=en)
- **Pricing:** where the dealer's prices sit against the market, by segment and by vehicle. [Read more](https://support.buyerbridge.com/knowledge/market-intelligence-pricing?hsLang=en)
- **Problem Movers:** configurations that sit longer than at competitors, and why. [Read more](https://support.buyerbridge.com/knowledge/market-intelligence-problem-movers?hsLang=en)
- **Competitors:** the dealer's competitor set and how the dealer ranks against it. [Read more](https://support.buyerbridge.com/knowledge/market-intelligence-competitor-sets?hsLang=en)
- **Demand & Ad Fit:** whether Meta or Google spend is going to what sells locally, with recommended product sets. [Read more](https://support.buyerbridge.com/knowledge/market-intelligence-demand-ad-fit?hsLang=en)
- **Focus Vehicles:** up to three models, such as a 2026 Ford F-150, that can each have their own page in the dealer's report. [Read more](https://support.buyerbridge.com/knowledge/market-intelligence-focus-vehicles?hsLang=en)
If the account has no Meta or Google ads with BuyerBridge, Demand & Ad Fit shows a sample of what it looks like.
### How to Create a Market Intel Sheet for a Prospect
Market Intel Sheets give you a quick snapshot of any dealer's market to share in a pitch, even if they aren't a client yet. Open **Organization** \> **Sales Tools** \> **Market Intel Sheets**, click **New Sheet**, pick the dealership and compose the sheet. Each sheet lasts 60 days, and your agency can run one per dealership every 60 days, up to 50 sheets every 30 days. Open a finished sheet to copy its link or **Save as PDF**.
🔗 Read more: [How to Create a Market Intel Sheet for a Prospect](https://support.buyerbridge.com/knowledge/how-to-create-a-market-intel-sheet?hsLang=en)
### How to Export Data
Click **Export CSV** on You vs Market, Pricing, Problem Movers, Competitors or Demand & Ad Fit to download that tab's table. The file uses the filters you have set.
**Tip:** Each tab has an **About this data** link that explains how its numbers are calculated.
### Best Practices for Market Intelligence
1. Set the dealer's competitors before your first call with them.
2. Open the **Overview** first, then drill into the tab that explains what you see.
3. Compare gaps and trends, not exact unit counts. Counts come from website listings, not the dealer's sales records.
4. Review focus vehicles each month before reports go out.
5. Use a demo account to show Market Intelligence to prospects with sample data, competitors and focus vehicles.
#### Next Steps
Start with competitors, then work through the tabs.
- [How to Add Market Intelligence to an Account](https://support.buyerbridge.com/knowledge/how-to-add-market-intelligence-to-an-account?hsLang=en)
- **[How to Set Up Competitor Sets in Market Intelligence](https://support.buyerbridge.com/knowledge/market-intelligence-competitor-sets?hsLang=en) →**
- **[How to Find Problem Movers and Aging Inventory](https://support.buyerbridge.com/knowledge/market-intelligence-problem-movers?hsLang=en) →**
- **[How to Use Market Intelligence Pricing](https://support.buyerbridge.com/knowledge/market-intelligence-pricing?hsLang=en) →**
- **[How to Use Demand & Ad Fit in Market Intelligence](https://support.buyerbridge.com/knowledge/market-intelligence-demand-ad-fit?hsLang=en) →**
- **[How to Read You vs Market in Market Intelligence](https://support.buyerbridge.com/knowledge/market-intelligence-you-vs-market?hsLang=en) →**
- **[How to Choose Focus Vehicles for Market Intelligence Reports](https://support.buyerbridge.com/knowledge/market-intelligence-focus-vehicles?hsLang=en) →**
- **[Market Intelligence Data Sources, Limits and FAQ](https://support.buyerbridge.com/knowledge/market-intelligence-faq?hsLang=en) →**
- [Market Intelligence for Dealer Logins](https://support.buyerbridge.com/knowledge/market-intelligence-for-dealer-logins?hsLang=en)
- [How to Create a Market Intel Sheet for a Prospect](https://support.buyerbridge.com/knowledge/how-to-create-a-market-intel-sheet?hsLang=en)
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