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How to Set Up Competitor Sets in Market Intelligence

Add the rooftops you want to track once per dealer, and every Market Intelligence tab uses them.

This guide covers how to build a dealer's competitor set in Market Intelligence and how to read the Competitors tab. Set it up once per dealer. Every tab that compares against the Competitor list uses it.

Quick Links

What Is a Competitor Set?

A competitor set is the saved list of rooftops a dealer is compared against. When Compared to is set to Competitor list, every tab uses this set. The left panel shows how many competitors are configured.

How to Add a Competitor

  1. Pick the dealer, then open Market Intelligence.
  2. Click the Competitors tab.
  3. In the Add competitor panel on the right, type at least two letters of the dealership's name. Rooftops already on the list are marked.
  4. Select the rooftop to add it.

Data for a new competitor shows right away. Competitors come from dealerships already in the data, with their history loaded.

How to Remove a Competitor

  1. Open the Competitors tab.
  2. Find the dealer in Your competitor set.
  3. Click the remove icon at the end of that row.

How to Read the Competitors Tab

Three numbers at the top rank the dealer against the set:

  • Avg price position: how far the dealer's average price sits above or below the market.
  • Avg days on lot: the dealer's average days on lot next to the market's.
  • Inventory rank: where the dealer ranks in the set by units advertised.

Your competitor set lists each rooftop, nearest first:

  • Distance: miles from the dealer.
  • Advertised: vehicles the rooftop lists on its website.
  • Own stock: how many of those listings the rooftop holds itself. Group stores often advertise a shared pool, so this can be much lower than Advertised.
  • Avg price and Δ vs you: the rooftop's average price and how it compares to the dealer's.
  • Days: average days on lot.
  • New / used: the split of the rooftop's listings.

Competitors tab with Avg price position, Avg days on lot, Inventory rank and the competitor set table

To narrow the list, use Max distance in the left panel: Any, 10 mi, 25 mi, or 50 mi.

Max distance filter with Any, 10 mi, 25 mi and 50 mi

Click Export CSV to download the list.

Troubleshooting

A competitor shows under "Not shown"
The rooftop isn't linked to a dealership in the website inventory data, so there is nothing to compare. Search for it again in Add competitor and add it from the results to link it.

A competitor advertises far more than it stocks
That's normal for group stores. Many listed vehicles appear at more than one rooftop. Check Own stock for what the rooftop holds.

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