---
title: How to Use Demand & Ad Fit in Market Intelligence
description: How to use Demand & Ad Fit in BuyerBridge Market Intelligence to match Meta and Google spend to local demand.
---
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# How to Use Demand & Ad Fit in Market Intelligence
## See whether ad spend matches what sells locally, then launch a recommended product set.
The **Demand & Ad Fit** tab checks whether a dealer's ad spend is going to the vehicles that sell in their market. It also suggests product sets for Meta or Google you can launch from the same screen.
**Quick Links**
- [How to Read the Summary](https://support.buyerbridge.com/knowledge/market-intelligence-demand-ad-fit#summary)
- [How to Read Ad Spend vs Local Demand](https://support.buyerbridge.com/knowledge/market-intelligence-demand-ad-fit#chart)
- [How to Launch a Recommended Product Set](https://support.buyerbridge.com/knowledge/market-intelligence-demand-ad-fit#product-sets)
- [How to Read Ad-Spend Efficiency](https://support.buyerbridge.com/knowledge/market-intelligence-demand-ad-fit#efficiency)
- [How to Use These Numbers](https://support.buyerbridge.com/knowledge/market-intelligence-demand-ad-fit#directional)
### How to Read the Summary
If the dealer runs both **Meta** and **Google**, pick one at the top right to choose which channel's spend you see. Dealers without Meta or Google ads see a preview of this tab instead.
- **Turn efficiency:** how fast the lot sells compared to the market over 90 days. 100 means market pace.
- **Spend:** the channel's spend over the last 30 days and how many vehicles it covered.
- **Wasted spend:** vehicles with $100 or more of spend that have been listed 45 days or longer.
- **Underinvested:** vehicles with no spend in configurations that sell quickly nationwide.
### How to Read Ad Spend vs Local Demand
The chart places each group of vehicles by two things. Higher on the chart means more spend compared to its share of the lot. Further right means more local demand than the market average. Bubble size is the dealer's inventory.
- **Wasting spend:** high spend, low local demand.
- **On target:** high spend, high local demand.
- **Missed demand:** low spend, high local demand.
- **Low priority:** low spend, low local demand.
Each zone shows how many groups it holds and their spend. Click a zone to focus on it. Group the chart by **Body style**, **Price tier**, **Condition**, **Make**, or **Model**.
Groups with too few local sales to judge appear under **Not rated** instead of in a zone.
### How to Launch a Recommended Product Set
**Recommended product sets** lists ready-to-launch ideas for the selected channel, with the vehicles in each set, its share of spend, and a budget.
1. Click a set in **Recommended product sets**. The **Product set** panel opens on the right.
2. Review the vehicles and edit the budget if needed.
3. Click **Create & Deploy** at the bottom of the panel.
**Note:** Recommended product sets follow the **Meta** / **Google** switch at the top. If spend already tracks local demand, the list says there are no stand-out opportunities.
**Create & Deploy** builds a product set with the recommended vehicles. It doesn't create a campaign or ad set. Once the set is created, BuyerBridge opens Playbooks so you can launch it, and it goes live the same way any Playbook does.
The budget is a suggestion. It isn't applied automatically, so enter it when you launch the set in Playbooks.
Client users can view the ideas and suggested budget. Creating the set is done by the agency.
### How to Read Ad-Spend Efficiency
**Ad-spend efficiency** lists each vehicle's spend on the selected channel (Meta or Google) next to how long it has been on the lot.
- **30-day spend** and **Impressions:** what the vehicle's ads spent and delivered.
- **Days:** days on lot.
- **Local turn:** how long the vehicle has been listed. **Fast** is 20 days or fewer, **Slow** is 45 days or more, and anything in between is **Average**.
- **Status:** **Wasted spend** (at least $100 on a vehicle listed 45+ days), **Underinvested** (no spend on a quick-selling vehicle), **High ROI** (returns over 3x its spend), or **Not worth advertising** (over 150,000 miles or more than 15 years old).
The **Turn efficiency** panel on the right lists the segments furthest from market pace.
**Tip:** Use **Date window** in the left panel to look at a set period. Recommended product sets always use the last 30 days.
### How to Use These Numbers
Treat this tab as a direction, not an exact return per vehicle. Not every ad dollar ties to one specific vehicle, so use it to decide where to shift budget and which product sets to build.
### Continue Learning
- **Back to Hub:** [How to Use Market Intelligence: 101 Guide](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence?hsLang=en)
- **Related:** [How to Create a Product Set (Step-by-Step)](https://support.buyerbridge.com/knowledge/how-to-create-a-product-set-step-by-step?hsLang=en)
- **Related:** [How to Use the Budgeting Tool](https://support.buyerbridge.com/knowledge/how-to-use-the-budgeting-tool?hsLang=en)
- **Related:** [How to Find Problem Movers and Aging Inventory](https://support.buyerbridge.com/knowledge/market-intelligence-problem-movers?hsLang=en)
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