--- title: Market Intelligence Data Sources, Limits and FAQ description: "FAQ for BuyerBridge Market Intelligence: data sources, freshness, sold counts, coverage, and who can buy it." --- [Skip to content](https://support.buyerbridge.com/knowledge/market-intelligence-faq#main-content) English Show submenu for translations [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new?hsLang=en) ![BuyerBridge\_LOGO-dark-2.png\]](https://support.buyerbridge.com/hs-fs/hubfs/BuyerBridge_LOGO-dark-2.png?height=40&name=BuyerBridge_LOGO-dark-2.png) Open main navigation Close main navigation - English Show submenu for translations - [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new) - Go to buyerbridge.com Go to buyerbridge.com Welcome to the BuyerBridge Help Center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.buyerbridge.com/knowledge?hsLang=en) 2. [Platform Tools](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en) 3. [Market Intelligence](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#market-intelligence) # Market Intelligence Data Sources, Limits and FAQ ## Where Market Intelligence data comes from, how fresh it is, and how to read it. Answers to common questions about where Market Intelligence data comes from and how to read it. **Quick Links** - [Where does the data come from?](https://support.buyerbridge.com/knowledge/market-intelligence-faq#data-source) - [How fresh is the data?](https://support.buyerbridge.com/knowledge/market-intelligence-faq#freshness) - [Why don't sold counts match the dealer's records?](https://support.buyerbridge.com/knowledge/market-intelligence-faq#sold-counts) - [Do market numbers include the dealer?](https://support.buyerbridge.com/knowledge/market-intelligence-faq#own-units) - [Which vehicles are covered?](https://support.buyerbridge.com/knowledge/market-intelligence-faq#coverage) - [Is this the same as MarketAnalyzer?](https://support.buyerbridge.com/knowledge/market-intelligence-faq#marketanalyzer) - [Who can buy Market Intelligence?](https://support.buyerbridge.com/knowledge/market-intelligence-faq#access) ### Where does the data come from? Market Intelligence uses the vehicles dealerships list publicly on their websites. It does not use DMS or CRM sales records. Each tab has an **About this data** link that explains its numbers. ### How fresh is the data? The data refreshes early every morning, seven days a week. The bottom of the left panel shows the date, usually **Website listings as of today**. It reads **yesterday** if you look before that morning's refresh, or on the rare day the data comes in late. ### Why don't sold counts match the dealer's records? Sold counts come from vehicles leaving the dealer's public website, not from the dealer's sales records, so they won't match the DMS exactly. Wholesale units or dealer trades can push the count up. Vehicles sold before they were ever listed online push it down. A vehicle counts as sold once it has been off the website for about a week, so the most recent week is still filling in. Sold counts are directional and best used to compare a dealer with their market. ### Do market numbers include the dealer? Yes. Market figures include the dealer's own units. The pricing benchmark is the exception: it leaves out the dealer's own listings. ### Why does a competitor advertise more than it stocks? Group stores often list a shared pool of vehicles on every rooftop's site. On the **Competitors** tab, **Own stock** shows how many listings the rooftop holds itself. ### Which vehicles are covered? Cars, trucks, SUVs, and vans listed by dealerships in the US and Canada. Canadian dealers are compared with Canadian listings, with prices in Canadian dollars. RVs and powersports are not covered. ### Is this the same as MarketAnalyzer? No. MarketAnalyzer estimates audience size and reach for ad channels. See [How to Use the MarketAnalyzer Tool](https://support.buyerbridge.com/knowledge/how-to-use-the-new-marketanalyzer?hsLang=en). ### Why do the tab names look different on my screen? On narrow screens, some tabs use short labels: **Vs market** (You vs Market), **Movers** (Problem Movers), **Rivals** (Competitors), **Demand** (Demand & Ad Fit), and **Focus** (Focus Vehicles). ### Who can buy Market Intelligence? Market Intelligence is sold through agencies, not to single dealers. 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