---
title: How to Use Market Intelligence Pricing
description: "How to read Pricing in BuyerBridge Market Intelligence: segment prices, pricing gaps, the benchmark, and Price lookup."
---
[Skip to content](https://support.buyerbridge.com/knowledge/market-intelligence-pricing#main-content)
English
Show submenu for translations
[Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new?hsLang=en)
![BuyerBridge\_LOGO-dark-2.png\]](https://support.buyerbridge.com/hs-fs/hubfs/BuyerBridge_LOGO-dark-2.png?height=40&name=BuyerBridge_LOGO-dark-2.png)
Open main navigation
Close main navigation
- English
Show submenu for translations
- [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new)
- Go to buyerbridge.com
Go to buyerbridge.com
Welcome to the BuyerBridge Help Center!
- There are no suggestions because the search field is empty.
1. [Help Center](https://support.buyerbridge.com/knowledge?hsLang=en)
2. [Platform Tools](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en)
3. [Market Intelligence](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#market-intelligence)
# How to Use Market Intelligence Pricing
## Check where the market prices a vehicle and find units priced off the benchmark.
The **Pricing** tab shows where the dealer's prices sit against the market, first by segment and then vehicle by vehicle. Use **Price lookup** to check any vehicle in any market.
**Quick Links**
- [How to Read the Pricing Summary](https://support.buyerbridge.com/knowledge/market-intelligence-pricing#summary)
- [How to Read Pricing by Segment](https://support.buyerbridge.com/knowledge/market-intelligence-pricing#by-segment)
- [How to Read Pricing Gaps](https://support.buyerbridge.com/knowledge/market-intelligence-pricing#pricing-gaps)
- [How the Benchmark Works](https://support.buyerbridge.com/knowledge/market-intelligence-pricing#benchmark)
- [How to Use Price Lookup](https://support.buyerbridge.com/knowledge/market-intelligence-pricing#price-lookup)
### How to Read the Pricing Summary
- **Priced off benchmark:** vehicles priced away from the benchmark for their exact trim, out of the dealer's total.
- **Priced to move:** the share of the lot priced within the market range.
- **Biggest markup:** the segment priced furthest above market.
- **Segments above market:** how many segments sit above the market.
The price trend shows the dealer's median list price next to the market's, week by week, over the last quarter. You'll also find it on the Overview. It tracks the overall price level of what's for sale each week, not price changes on single vehicles.
### How to Read Pricing by Segment
**By segment** compares the dealer's median list price to the market's. Group it by **Body style**, **Price tier**, **Condition**, **Make**, or **Model**. Each row shows how many units the dealer has and how many are in the market.
### How to Read Pricing Gaps
**Pricing gaps** lists each vehicle priced off the benchmark for its exact trim.
- **Band:** the price band the vehicle is measured in.
- **Price** and **MSRP:** the listed price and, for new vehicles, how it compares to MSRP.
- **Benchmark** and **Δ:** the market benchmark and how far the price sits from it.
- **Miles** and **Days:** mileage and days on lot.
- **Call:** a suggested price adjustment, shown as **Reduce $X** on vehicles priced above the market. It is a suggestion to review, not a price to set. **Custom build** or **Within MSRP** shows instead when a vehicle is a confirmed custom build or priced within MSRP. When a vehicle sits far above similar listings and the reason isn't confirmed, the call asks you to verify the listing before acting.
Use **All**, **Above**, or **Below** to filter the list, and **Columns** to choose what shows. The table loads 25 vehicles at a time. Click **Show 25 more** or **Show all** to see the rest.
### How the Benchmark Works
- Vehicles in the **Premium** band are compared to the top quarter of listings for the same trim.
- Vehicles in the **Budget** band are compared to the bottom quarter.
- The dealer's own listings are left out of the benchmark.
**Note:** Market Intelligence shows where prices sit. It does not change prices in the dealer's inventory feed.
### How to Use Price Lookup
1. Click **Price lookup** at the top right of any Market Intelligence tab.
2. Pick the **Year**, **Make**, and **Model**. Narrow by trim if you need to.
3. Set **Compared to** for the market you want to check.
**Tip:** If a vehicle returns too little data, widen **Compared to**, for example from **Competitor list** to **DMA (local TV market)**.
### Continue Learning
- **Back to Hub:** [How to Use Market Intelligence: 101 Guide](https://support.buyerbridge.com/knowledge/how-to-use-market-intelligence?hsLang=en)
- **Related:** [How to Find Problem Movers and Aging Inventory](https://support.buyerbridge.com/knowledge/market-intelligence-problem-movers?hsLang=en)
- [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#main-content)
- [Welcome Kit](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#welcome-kit)
- [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#getting-started)
- [Navigating the Platform](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#navigating-the-platform)
- [Account Management](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#account-management)
- [Onboarding Clients](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#main-content)
- [Channel Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#channel-onboarding)
- [Google Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#google-onboarding)
- [Meta Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#meta-onboarding)
- [Pinterest Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#pinterest-onboarding)
- [SEO Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#seo-onboarding)
- [Snapchat Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#snapchat-onboarding)
- [TikTok Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#tiktok-onboarding)
- [Platform Tools](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#main-content)
- [Ad Builder](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ad-builder)
- [Ad Launcher](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ad-launcher)
- [Ads Library](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ads-library)
- [Best Practices](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#best-practices)
- [Budgeting](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#budgeting)
- [Campaign Management](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#campaign-management)
- [EventFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#eventflow)
- [MarketAnalyzer](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#marketanalyzer)
- [Playbooks](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#playbooks)
- [SEOFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#seoflow)
- [Reports](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#reports)
- [VINFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#vinflow)
- [White Labeling](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#white-labeling)
- [Market Intelligence](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#market-intelligence)
- [Multichannel Advertising](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#main-content)
- [Overview](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#overview)
- [Google](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#google)
- [Meta](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#meta)
- [Pinterest](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#pinterest)
- [Snapchat](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#snapchat)
- [TikTok](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#tiktok)
- [Agency Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#main-content)
- [Facebook Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#facebook-sales-assets)
- [Google Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#google-sales-assets)
- [Graphics & Web Elements](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#graphics-web-elements)
- [Instagram Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#instagram-sales-assets)
- [Meta Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#meta-sales-assets)
- [Omnichannel Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#omnichannel-sales-assets)
- [Pinterest Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#pinterest-sales-assets)
- [Snapchat Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#snapchat-sales-assets)
- [TikTok Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#tiktok-sales-assets)
- [SEO for Dealers](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#seo-for-dealers)
- [Product Updates & Enhancements](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#main-content)
- [Enhancements](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#enhancements)
- [Product Updates](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#product-updates)
- [Announcements](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#announcements)
- [Monthly Updates](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#monthly-updates)
- [Metrics](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#main-content)
- [Offline Events](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#offline-events)
- [Metrics Defined](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#metrics-defined)
- [Leads](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#leads)
- [Reporting](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#reporting)
- [SEO Reporting](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#seo-reporting)
- [Supported Providers](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#main-content)
- [CRM Integrations](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#crm-integrations)
- [Inventory & Feed Providers](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#inventory-feed-providers)
- [Website Providers](https://support.buyerbridge.com/knowledge/supported-providers?hsLang=en#website-providers)
- [3rd Party Support](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#main-content)
- [Google Help Center](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#google-help-center)
- [Facebook Platform Help](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#facebook-platform-help)
- [TikTok Help Center](https://support.buyerbridge.com/knowledge/3rd-party-support?hsLang=en#tiktok-help-center)
[](https://buyerbridge.com/)
buyerbridge.com | Help Center
Copyright © 2026, Dealers United