Monthly Updates - June 2022

🎉  New Product Features

  • Omni-Vertical Update

    As of Monday, June 13th 2022, the language inside of the BuyerBridge dashboard has been updated to be in line with our "Omni-Vertical" efforts to serve all other industries and verticals in addition to automotive.

Learn more about the changes in the article here!

  • Advanced Playbook Filters 

    The filters within the Playbook Library have been relocated to the left-side of the screen, and users are now able to select multiple filters in each filter category at once. 

    We’ve also added new filters, like Social Channel, Vertical, and MORE - which makes finding the Playbook you’re looking for easier-than-ever!

  • 10 New + Updated Playbooks 

    Each month, our Ad Ops team creates new Playbooks and updates some of the existing ones so that you can provide your clients with more deployment opportunities!  

    • Custom Order for:
      • Ford
      • Hyundai
      • Kia
      • Nissan
    • Volkswagen Certified Pre-Owned


  • Reminder: You Can Whitelabel the BuyerBridge Dashboard 

    Increase your organization’s brand awareness + credibility by Whitelabeling BuyerBridge to access your very own version of the BuyerBridge platform - one that replaces all instances of BuyerBridge with YOUR brand, logo, etc.

    If you’re ready to Whitelabel or just need a little more information, read Whitelabeling the BuyerBridge Platform.
  • Updated Domain Verification Process 

    Domain verification is critical to ensure that any Facebook advertising efforts are not disrupted or suspended due to asset ownership or privacy concerns. 

    Once completed, you'll gain the ability to configure conversion events and access advanced features for advertising and campaign performance tracking.

    We’ve updated our documentation that helps guide you through the process here!

  • Setting Up & Validating Lead Destinations

    Leads play a huge role in the potential ROAI (Return on Advertising Investment) of your client’s ads…which makes setting up a Lead Destination and confirming that it is working properly SO important. 

    Find out how to set up a Lead Destination and verify it’s working here!

    • Ready To Test Your Lead Integration?

      When deploying a Lead Generation Campaign on Facebook, your organization should always send a “Test Lead” to double-check that everything is working correctly - that way your clients don’t miss out on any leads! 📝 To find out how to send a test lead for any new or existing Lead Gen campaigns, read: How To Submit A Test Lead.

    • Are Your Clients Missing Leads in BuyerBridge?

      Sometimes technology can get a little buggy.🐞 If you think there might be an issue with your client's leads not making it through to BuyerBridge, check out: How To Import Missing Facebook Leads Into BuyerBridge.

🚀  Coming Soon

  • Mark Your Calendars: July Partner Meetup | July 14th @ 1pm!

    Register here to join us for our July Partner Meetup on Thursday, July 14th at 1pm EST and discover:

    ▸ The latest industry & social trends

    ▸ New and exciting BuyerBridge features

    ▸ Upcoming releases

    ▸ Answers to any questions you have!

Click here to register now!
  • Reminder: Omni-Campaign Management Tool & Ad Previews

    If you haven’t heard, we’re building a new game-changing tool, that will provide you with ONE central location to manage and preview ALL of your client’s advertising Campaigns, across ALL of their active channels in BuyerBridge.

    We are currently working on optimizing the speed of the tool so stay tuned… 

    In the meantime, check out our Coming Soon page for more details on what you can expect from our Campaign Management Tool.

🔍 In Case You Missed It

  • In-Dashboard User Guiding

    Our goal is to create a seamless experience for users within the BuyerBridge platform…so we’ve added In-Dashboard guides and alerts that will notify and walk you through any new features or updates.

    • Monthly Updates Alerts
      Never miss out on one of our Monthly Updates again!
    • Quick Tip Alerts
      Always be aware of helpful tools in the BuyerBridge Dashboard!
  • Playbooks Are Now Omnichannel!

    Our Playbooks were previously only deployable to Facebook & Instagram, but now your clients can launch almost any Playbook to  Snapchat, TikTok, and Pinterest as well!

    • Some Playbooks will remain Facebook-specific, for example, AIA On-Facebook.

Check out more about our Omni-Playbook Library here.

🔧 Bug Fixes and Improvements

  • The Conversion Rate on the Pinterest Dashboard funnel for Leads was updated to show "Shoppers" instead of "Impressions"

  • In-Market Shoppers and Credit Rating Shoppers were removed from the Market Analyzer Tool due to an issue within the Facebook Custom Audiences that we use to pull the reach estimates which prevented the page from being able to load

✨ Note: We are actively working with both Facebook and Oracle to resolve this issue and when it has been corrected it will be added back in to the Market Analyzer

  • The Knowledgebase has been renamed to Help Center