Onboarding Google VLAs in BuyerBridge (Step-by-Step Setup)

Google Vehicle Listing Ads (VLA) onboarding in BuyerBridge is built to keep things clean and repeatable so you can get inventory into review faster and reduce setup mistakes that slow launches.

Quick Links

• Before You Get Started

• Step 1: Set Your Google Connected User

• Step 2: Enable Advertising Plus

• Step 3: Confirm the Business Profile

• Step 4: Create or Connect a Google Ads Account

• Step 5: Add Store Code and Generate the Feed

• What Happens Next (Approval Timeline)

Step 1: Set Your Google Connection User

Your Connection User is the Google login BuyerBridge uses to access your Google assets. You only need to do this once unless you decide to switch the Connection User later.

1. Log in to BuyerBridge

2. Go to Account Settings
   
   
   

3. Find the Google tile
   
   

4. Select Authenticate and Setup

5. Click Continue Changing Google Connection User
   
   
   

6. Click Authenticate with Google
   
   
   

7. Choose the Google account that has access to the master assets listed in the Before You Get Started section
   
   

8. After signing in and select Continue
   
   

9. Approve BuyerBridge access by selecting Allow
   
   
   

Step 2: Enable Advertising Plus (Google VLA)

Now that your Connection User is set, you can enable the product used for Google VLA onboarding.

1. Return to Account Settings
   
   
   

2. You should now see Google as ready for Setup
   
   
   
3. Click Setup
   
   
   
4. Select Advertising Plus and click Continue
   
   
   
5. Agree to the product addition and fees in your contract, then click Continue
   
   
   

Step 3: Confirm the Google Business Profile

BuyerBridge will show a Google Business Profile. 

• If it’s correct, click Continue

• If it’s wrong, click Change and enter the client details to search again
  
  

Step 4: Create or Connect a Google Ads Account

On the next screen, choose how you want to handle the client’s Google Ads account:

Option A: Create a new Google Ads account

BuyerBridge can create a Google Ads account in seconds using the Google API (when your Connection User has access).

Option B: Connect an existing Google Ads account

If the client already has an Ads account you want to use:

1. Select Connect an existing Ad Account

2. Enter the 10-digit Google Ads Account ID
3. Click Continue
   
   
   

Step 5: Add Store Code + Generate Feed

This step sends the inventory tied to your BuyerBridge account into the client’s Google Merchant account for processing.

1. Enter the Store Code

   1. Open the client’s Google Business account
   2. Find the store code (it shows in the first column)
      
      
   3. Enter the store code in BuyerBridge
      
      
2. Generate the Feed
   1. Click Generate Feed
   2. BuyerBridge sends the connected inventory to the client’s Google Merchant account
   3. Click Continue to finish onboarding

🎉 Google VLA onboarding is now complete.

What Happens Next (Approval Timeline)

After the inventory is uploaded, Google will verify the inventory feed.

Typical timeline:

• Starts as Unapproved

• Within 24 hours, it should move to In Review

• Usually Approved within 72 hours

📣 If your inventory does not change from Unapproved → In Review within 24 hours, contact support@buyerbridge.com

Next Articles

• Unpacking the Google Dashboard →

• Unpacking the Vehicle Advertising Dashboard →

• Unpacking Google Campaign Management →

• How to Build Google Reports (Pre-Built vs Custom) →

• Sending Google Ads for Approval with Secure Preview URLs →