Save 12–15 hours per rooftop each month by automating dealership SEO pages.
The SEOFlow Page Builder is where agencies unlock the real power of programmatic SEO. Instead of spending hours manually creating dealership SEO pages, Page Builder lets you generate the four most important page types in minutes: Make/Model, For Sale, Info, and Backyard. These are the pages every dealership needs to compete in organic search, and with automation, your agency can scale rooftops without adding more staff.
This guide gives you an overview of the Page Builder and links to detailed instructions for each page type.
What Is the Page Builder?
The Page Builder is a core feature of SEOFlow that allows agencies to build dealership SEO pages quickly and with consistency to scale large operations.
Instead of designing each page from scratch, you select the page type, insert a few elements, and SEOFlow automatically generates an SEO-optimized version that’s ready to rank.
Pages are built with the right structure, internal linking, and Google optimzed markup, ensuring they’re set up for SEO success from day one.
How to Find Page Builder in the App
You can access Page Builder directly inside the BuyerBridge platform:
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Log in to BuyerBridge.
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From the main menu, expand the SEO tab.
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Click on Page Builder to open the tool.
📣 If this is your first time creating pages for a dealership, make sure the dealership has been onboarded with GA4, OEMs, models, and target cities configured.
The Four Core Pages That SEOFlow Builds
Make/Model Pages
Make/Model pages are designed to rank for high-volume research keywords like “Ford F-150” or “Honda Civic Hybrid.” These should be created for every make and model a dealership carries and updated every new model year. The Page Builder automates this heavy lift.
For Sale Pages
For Sale pages capture high-intent searches like “Toyota Camry for sale near me.” These aren’t static landing pages because they’re tied directly to a dealership’s inventory feed, which changes daily. That means manually maintaining them is nearly impossible at scale. With Page Builder, For Sale pages stay accurate and updated automatically.
Info Pages
Info pages target research-stage queries like “Jeep Wrangler towing capacity” or “best MPG SUVs.” These are often the pages that introduce shoppers to a dealership for the first time. The challenge is that the variety of questions buyers ask is massive—covering trims, features, comparisons, and more. Automating Info pages gives agencies an always-growing library of long-tail content.
Backyard Pages
Built to dominate local search. Instead of limiting visibility to one “near me” search, they allow dealerships to target multiple surrounding towns, nicknames, and metro regions. Page Builder automates local coverage, helping agencies build location-specific relevance across markets.
Why These Core Pages Matter for Automotive SEO
Car shoppers don’t just search for one thing. They move through stages: researching, comparing trims, checking availability, and inspecting nearby dealerships.
These four core page types match the way buyers search, giving dealerships visibility across the entire journey.
Without them, dealers risk losing traffic to competitors who cover more keywords and locations.
How SEO Automation Helps Agencies
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Save 12–15 hours per dealership, per month.
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Scale to more dealerships without increasing your headcount.
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Ensure every page follows automotive SEO best practices without thinking or deep research.
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Quickly respond to client requests for new models, inventory, or local markets.
How to Update Page Builder Settings
If a dealership adds a new brand, shifts focus to different models, or wants to target new cities, you can update Page Builder inputs at any time.
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From the top navigation bar in BuyerBridge, go to Channel Settings.
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Select the SEO tab.
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Choose the dealership account you want to edit.
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Update the fields for OEMs, top models, or target cities.
These updates will apply across new Page Builder creations, ensuring the SEO pages always match the dealer’s current inventory and market focus.
Next Steps
Now that you understand the Page Builder, dive deeper into each page type and learn how to launch them for your clients: