Understanding the Expanded Campaign Management Metrics

Deeper insights on vehicle-specific metrics for dealership campaign optimization.

Our latest update to the Campaign Management dashboard brings five new, dealership-focused metrics that offer a closer look at ad performance, engagement, and costs. By adding Ad Frequency, Viewed Content, Cost per Viewed Content, Landing Page Views, and Cost per Landing Page View, we’re equipping marketers with the tools to monitor and optimize with unparalleled precision.

How to Find Campaign Metrics Dashboard

• Go to app.buyerbridge.io/login
• Log in using your BuyerBridge credentials
• Scroll down to the 'Campaign Management' section of the menu. If the menu is collapsed, you can expand it in the upper left corner of the app
• Click 'Campaign Management'

You are now in the 'Campaign Management' dashboard.

• The dashboard defaults to the 'Deployed Ads' tab. Select between the 'Campaign,' 'Ad Sets,' and 'Ads' tabs to view these metrics

Newly Added Metrics in Campaign Management

We're bringing the KPIs dealerships use the most to the Campaign Management dashboard. These metrics gauge how often ads are seen by potential buyers but also track interactions like vehicle clicks and landing page views, key indicators of engagement. This expanded data can help fine-tune strategies, optimize budgets, and ultimately drive higher sales.

Campaigns, Ad Sets, and Ads will now display the following metrics:

1. Ad Frequency
2. Viewed Content / Cost per Viewed Content
3. Landing Page Views / Cost per Landing Page View

Campaign metrics will now be displayed in the following order:

1. Spend
2. Frequency
3. Impressions / Cost Per Thousand
4. Clicks / Cost Per Click
5. Viewed Content / Cost per Viewed Content
6. Landing Page Views / Cost Per Landing Page View
7. Leads / Cost Per Lead
8. Sales / Cost Per Sale

Need a refresher? Get acquainted with Campaign Metric definitions in BuyerBridge.

BuyerBridge aims to provide dealerships with actionable insights into audience engagement and campaign efficiency by integrating these frequently used KPIs into the dashboard.