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      Understanding the Pre-Built SEO Report

      Learn how to use AI-powered SEO reports in SEOFlow to analyze performance, track keywords, and deliver client-ready insights in minutes.

      The SEOFlow pre-built monthly report brings your client’s SEO data to life. Instead of manually sifting through spreadsheets and tables, SEOFlow automatically generates insights on traffic, keywords, and performance trends. With built-in AI, even non-SEO specialists can provide clients with professional-grade reports that highlight what’s working, what’s new, and what needs attention.

      This guide walks you through the SEO Monthly Report and shows you how to use the insights and table components.

      Quick Links

      • Organic Traffic Overview with AI-Powered Insights

      • AI-Powered Insights

      • Keyword Performance

      • Top Movers & New Keywords

      • Create Custom Tables in the Report

      • Best Practices

      Organic Traffic Overview with AI-Powered Insights

      The first section of the pre-built monthly report shows organic traffic performance.

      • Month-over-Month Comparison:  See active users and sessions compared to the previous month.

      • Year-over-Year Trends: Track growth in organic users, pageviews, and sessions across the past year.

      • Quick Callouts: Declines and increases are summarized automatically.

        • Example: “Organic traffic dipped 1% this month but is up 14% compared to last year.”

      SEO Pre-Built Report - Organic Traffic Summary

      AI-Powered Insights

      Instead of just showing data tables, SEOFlow generates AI-driven insights that change each time a report is run.

      • Highlights trends in traffic, bounce rates, pageviews, and conversions.

      • Explains why performance changed (e.g., “8.8% drop in pageviews contributed to a 1% overall dip in active users”).

      • Saves agencies hours of manual analysis.

      • Makes reports easy for clients to understand.

      Top Pages According to Google Search Console

      The report also includes keyword-level insights for the top-performing pages according to GSC:

      • Top Pages:  See which pages drive the most organic traffic.

      • Click & Impression Data:  Review CTRs to measure search visibility.

      • AI Summaries:  Call out which pages are “top performers” without needing manual notes.

      SEO Pre-Built Report - Top Page Google Search Console

      Top SEO Movers & New Keywords

      SEOFlow automatically highlights:

      • Top Movers → Keywords that improved the most in ranking. Example: “Custom Ford F-350” jumped from position 6 to 3, gaining significant visibility.

      SEO Pre-Built Report - Top Movers and New Keywords Summary

      • New Keywords → Keywords ranking for the first time compared to the previous cycle.

      SEO Pre-Built Report - New Keywords Summary

      This makes it easy to show clients fresh wins and momentum in organic visibility.

      Create Custom Tables in the Report

      First, toggle off the preview feature in the report.

      Toggle Preview Off

      Now you can create custom table insights within the reporting tool by clicking Add Page(s):

       

      SEO Pre-Built Report - Create Your Own Report

      1. Select the SEO platform from the Data Source dropdown
        Select the SEO platform from the Data Source dropdown

      2. Choose Data Type from the dropdown menu
        Select the Data Type

      3. Select your metrics (e.g., active users, bounce rate, sessions, pageviews).
        Select metrics

      4. To add AI Insights, select + Add Metric,

        1. Click the Lightbulb icon
          Insights Icon data

        2. Choose SEO as the Data Source

        3. Choose SEO Totals as the Data Type

        4. Pick your metrics filters (e.g., Active Users).
          Insights Icon data

        5. After entering metrics, scroll to the top of the window and hit X to watch the data populate into the report

          Close out the data selector

      5. Toggle the Preview bar back on (blue)

      6. Repeat the process as necessary (Pro Tip: the more data you include, the more detailed the AI insights become)

        Toggle Prewview back on

      7. Save and Exit

        Pre-made table templates are also available for quick reporting on Top Queries, Top Pages, and Top Movers.

      Best Practices

      • Run reports monthly to keep data fresh.

      • Use AI summaries in presentations—saves time and makes insights client-friendly.

      • Always highlight Top Movers and New Keywords when pitching results.

      • Experiment with custom tables to show unique insights tailored to dealer goals.

      Next Steps

      Now that you know how to use the SEO Monthly Report, continue to: