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Unpacking Google Campaign Management in BuyerBridge

See Google Ads performance next to paid social, scan faster, and take action without tab switching.

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What Is Google Campaign Management in BuyerBridge?

Google Campaign Management is the channel-by-channel performance table inside BuyerBridge. It helps you answer questions like:

  • “Which channel is driving leads today?”

  • “Is Google spend up, but results down?”

  • “Do we need to change budgets or creative?”

Instead of opening five platforms and pulling five screenshots, you get one clean view.

🚧 Before You Get Started

➡️ Before you connect Google to BuyerBridge, make sure you have one master Google login that has access to the client’s:

  • Google Ads account

  • GA4 (Google Analytics) property

  • Google Search Console property

To see your Google Ads in Campaign Management, you need:

  • A connected Google Ads account in BuyerBridge

  • The right access level on the Google login used to connect

How to Find Campaign Management

  1. Log in to BuyerBridge

  2. In the left menu, click Campaign Management

    How to Find Campaign Management in BuyerBridge

  3. You’ll land on a table view with tabs like:

  • Deployed Ads

  • Campaigns

  • Sets

  • Ads

    How to Navigate the Tabs in Campaign Management in BuyerBridge

    In the Campaign Management table, each row is a channel. BuyerBridge integrates with:

    • Meta

    • Google

    • TikTok

    • Snapchat

    • Pinterest

    You can scan each row to see performance, then expand into deeper views when you need to troubleshoot.

    Data Columns Explained

    Here’s what most teams look at first, and why it matters: 

    SPEND

    		 Total amount spent in the selected date range
    FREQUENCY How often the average person saw your ads
    IMPRESSIONS / CPM How many times ads are shown / Cost per 1,000 impressions
    CLICKS / CPC How many times people clicked your ads / Cost per click
    VIEWED CONTENT / CPVC People who reached key content on your site (like a product detail page or key page view / Cost per viewed content
    LANDING PAGE VIEW / CPLPV People who actually loaded the landing page (not just clicked) / Cost per landing page view
    LEADS / CPL racked lead actions (form fills, calls, submissions, etc.) / Cost per lead
    SALES / CPS Tracked sales outcomes (when available) / Cost per sale

    How to View Ad Previews (From Campaign Management)

    Ad previews live inside Campaign Management, but you have to select ads first.

    1. Go to Campaign Management

    2. Choose the level you want to review: Campaigns, Sets, or Ads

    3. Select the checkbox next to the campaign, set, or ads you want to preview

    4. Click the blue View Previews button in the upper right

    How to Create an Ad Preview Link in Campaign Management in BuyerBridge

     

    How to Create New Campaigns (From Campaign Management)

    You can also launch new work without leaving this screen.

    1. From Campaign Management, click the green Create New button in the upper right

    2. You’ll be taken into the Ads Library to build or launch a new campaign

    This is the fastest path when you are moving from performance review to action, especially when a client needs something live today.

    Common Issues (Quick Fixes)

    “Google is connected but I don’t see data”

    • Confirm the Google Ads account is connected to the correct BuyerBridge account

    • Check that your Google login has the right access

    • If the account is brand new, give it a little time for data to start flowing

    “I see spend but no leads”

    This is usually tracking or conversion setup.

    • Confirm conversions are set up in Google Ads

    • If you use GA4 events, confirm GA4 is connected and events are firing

    “Numbers don’t match what I see in-platform”

    Small differences can happen due to timing, attribution, or reporting windows.

    • Double-check your date range

    • Compare the same attribution settings where possible

    • If it’s a big mismatch, contact support

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