--- title: Unpacking the SEOFlow Dashboard description: "Unpack the SEOFlow Dashboard: organic metrics, traffic trends, AI-powered alerts, top pages, and GA4 events made easy for agencies." --- [Skip to content](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#main-content) English Show submenu for translations [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new?hsLang=en) ![BuyerBridge\_LOGO-dark-2.png\]](https://support.buyerbridge.com/hs-fs/hubfs/BuyerBridge_LOGO-dark-2.png?height=40&name=BuyerBridge_LOGO-dark-2.png) Open main navigation Close main navigation - English Show submenu for translations - [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new) - Go to buyerbridge.com Go to buyerbridge.com Welcome to the BuyerBridge Help Center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.buyerbridge.com/knowledge?hsLang=en) 2. [Platform Tools](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en) 3. [SEOFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#seoflow) # Unpacking the SEOFlow Dashboard ## Learn how to navigate the dashboard, track metrics, and surface AI insights. The SEOFlow Dashboard is your command center for dealership SEO. It gives agencies instant visibility into organic traffic, conversions, and user behavior across every rooftop. Beyond raw data, the dashboard provides AI-powered insights and recommendations so you know not only what changed, but also what to do next. In this guide, we’ll walk through every section of the dashboard, explain what the metrics mean, and highlight important industry benchmarks so you know how your dealerships compare. #### Quick Links - [AI-Powered SEO Insights](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#ai_insights) - [Organic Traffic Overview](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#organic_traffic_overview) - [Daily Organic Traffic Comparison](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#daily_organic_traffic_comparison) - [Organic Traffic Trends](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#organic_traffic_trends) - [SEO Overall Stats](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#seo_overall_stats) - [Top Organic Landing Pages](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#top_organic_landing_pages) - [Key Events (GA4 Integration)](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard#key_events) Next Steps: Using the Page Builder --- ### AI-Powered SEO Insights The AI-Powered SEO Insights panel gives agencies an at-a-glance view of how their dealership SEO performance is trending, with a simple color-coded status system: - Green = Doing Great - Red = Needs Attention - Blue = On Track / Neutral ![AI Powered Insights Status Indicator](https://support.buyerbridge.com/hs-fs/hubfs/AI%20Powered%20Insights%20Status%20Indicator.jpg?width=502&height=119&name=AI%20Powered%20Insights%20Status%20Indicator.jpg) Each insight is tied to a key SEO metric such as users, sessions, pageviews, conversions, or bounce rate. When a metric changes significantly, SEOFlow flags it with a status and provides AI-generated analysis and recommendations. Clicking on the “Details” link to the right of any metric opens a deeper breakdown that includes: - Analysis – A plain-language explanation of the change (for example, “Active users decreased by 59% compared to the previous period”). - Recommended Next Step – Actionable guidance on how to respond (for example, “Investigate the root cause of the user decline, focusing on website changes, marketing campaigns, or external factors”). ![AI Powered Insights Details](https://support.buyerbridge.com/hs-fs/hubfs/AI%20Powered%20Insights%20Details.jpg?width=500&height=399&name=AI%20Powered%20Insights%20Details.jpg) Tasks and issues identified here can also beexported into a report, making it easy for agencies to share findings with their team or include them in client-facing updates. #### Examples of AI Insights in the SEOFlow Dashboard - Year-over-Year Users: Indicates whether traffic is increasing compared to the same period last year, along with recommendations on how to capitalize on that growth. - Active Users: Highlights sharp drops or gains in active visitors, along with recommendations to review campaigns or site changes. - Bounce Rate: Identifies whether more users are leaving pages without engaging, and suggests improvements like A/B testing page elements. The goal of this section is to help agencies spot issues before clients notice them, act quickly with guided steps, and highlight positive performance when reporting back to dealerships.   ![AI Powered Insights Section](https://support.buyerbridge.com/hs-fs/hubfs/AI%20Powered%20Insights%20Section.jpg?width=499&height=315&name=AI%20Powered%20Insights%20Section.jpg) --- ### Organic Traffic Overview After reviewing AI-Powered Insights, the next section of the dashboard is the Organic Traffic Overview. While insights tell you what changed and why, this area displays the core SEO performance metrics for the dealership. These numbers give agencies a quick snapshot of traffic, engagement, and conversions. ![Organic Traffic Overview section](https://support.buyerbridge.com/hs-fs/hubfs/Organic%20Traffic%20Overview%20section.jpg?width=688&height=76&name=Organic%20Traffic%20Overview%20section.jpg) **Metric definitions:** - Organic Users – Unique visitors from unpaid search results. - Organic Sessions – Total visits from organic search, including repeats. - Page Views – Total pages viewed by organic visitors. - Conversions – Completed actions from organic visitors, such as leads or calls. - Average Session Duration – Average time organic visitors spend on the site. - Bounce Rate – Percentage of visitors who leave after viewing only one page. **Extra tools in the upper right corner:** - Generate a PDF report for client-ready summaries. - Update Account Settings to make adjustments. - Hover over the light bulb to see an AI-powered summary of the dealership’s performance. ![Organic Traffic Overview section AI summary](https://support.buyerbridge.com/hs-fs/hubfs/Organic%20Traffic%20Overview%20section%20AI%20summary.jpg?width=400&height=176&name=Organic%20Traffic%20Overview%20section%20AI%20summary.jpg) --- ### Daily Organic Traffic Comparison Following the traffic overview, the dashboard moves into Daily Organic Traffic Comparison. This chart is designed to show how the current period stacks up against the previous one, giving agencies a clear view of growth or decline over time. The graph displays: - Current period (blue line) - Previous period (pink line) - Users plotted daily across the selected timeframe Beneath the chart, quick stats highlight: - Current period average - Previous period average - Best day in the current period - Percentage change between periods At the top right, agencies can also download the graph as an image, making it easy to drop directly into client reports or presentations. 💡 In addition, the Daily Insights Overview calls out notable patterns, such as differences in weekday vs. weekend traffic or sudden traffic shifts, giving agencies quick context behind the chart.   ![Daily Organic Traffic Comparison](https://support.buyerbridge.com/hs-fs/hubfs/Daily%20Organic%20Traffic%20Comparison.jpg?width=350&height=331&name=Daily%20Organic%20Traffic%20Comparison.jpg) --- ### Organic Traffic Trends After comparing daily traffic, the dashboard moves into Organic Traffic Trends. This section shows how key metrics have performed over a longer period, giving agencies a more complete picture of SEO impact. The chart displays four metrics over time: - Sessions (blue) - Users (pink) - Page Views (green) - Conversions (orange) Beneath the chart, average values are calculated for each metric in the selected period: - Avg. Sessions – 595 - Avg. Users – 463 - Avg. Page Views – 2,508 - Avg. Conversions – 252 ![Organic Traffic Trends](https://support.buyerbridge.com/hs-fs/hubfs/Organic%20Traffic%20Trends.jpg?width=350&height=365&name=Organic%20Traffic%20Trends.jpg) By tracking these together, agencies can see how audience size, engagement, and leads move in relation to one another. For example, a spike in sessions with no matching lift in conversions might indicate a need to improve landing page experience, while steady growth in page views signals that users are engaging with more content.   **How agencies use this section:** Organic Traffic Trends helps agencies connect SEO activity to dealership results. By identifying whether changes are tied to campaigns, seasonality, or organic growth, agencies can better explain performance to clients and adjust strategies to focus on what’s working. --- ### SEO Overall Stats The SEO Overall Stats section provides a high-level view of all major SEO performance indicators for a dealership. This KPI grid makes it easy to see which areas are improving and which need attention by displaying both raw numbers and percentage changes over the selected timeframe. ![SEO Overall Stats Graph](https://support.buyerbridge.com/hs-fs/hubfs/SEO%20Overall%20Stats%20Graph.jpg?width=501&height=219&name=SEO%20Overall%20Stats%20Graph.jpg) **Metrics displayed include:** - Total Users – Overall site visitors. - Sessions – Number of visits. - Page Views – Pages viewed across all sessions. - Conversions – Tracked goals such as leads, calls, or submissions. - Avg. Session Duration – Average time spent per visit. - Bounce Rate – Percentage of single-page visits. - Clicks – Organic clicks from search results. - Impressions – Number of times the site appeared in search results. - Average CTR – Click-through rate from impressions. - Average Position – Average ranking across all keywords. - Page One Keywords – Keywords ranking on page one of Google. - Total Keywords – Total number of tracked keywords. Color coding and arrows highlight whether metrics are trending up or down, making it easier to identify what’s working and where improvements are needed. Alongside the KPI grid, acomparison graph lets you select two metrics and view them side by side over time. ![SEO Overall Stats Metrics](https://support.buyerbridge.com/hs-fs/hubfs/SEO%20Overall%20Stats%20Metrics.jpg?width=500&height=157&name=SEO%20Overall%20Stats%20Metrics.jpg) --- ### Top Organic Landing Pages The Top Organic Landing Pages section shows which pages are bringing in the most traffic from organic search. This helps agencies identify the pages driving real results and which ones may need optimization. ![Top Organic Landing Pages](https://support.buyerbridge.com/hs-fs/hubfs/Top%20Organic%20Landing%20Pages.jpg?width=500&height=294&name=Top%20Organic%20Landing%20Pages.jpg) At the top of the table, summary stats display: - Total Pages tracked - Total Sessions generated - Average Bounce Rate across all pages Each landing page row provides detailed metrics: - Sessions – Total visits from organic search. - Users – Unique visitors. - Page Views – Total pages viewed from that entry point. - Avg. Duration – Average time users spent after landing on the page. - Bounce Rate – The percentage of visitors leaving without engaging further. - Conversions – Completed goals attributed to that landing page. High bounce rates, short durations, or low conversions may signal an opportunity for agencies to refine content, adjust CTAs, or improve technical performance. At the top right, you can: - Export the table as a CSV file for deeper analysis. - Refresh the data to see the most current results. --- ### Key Events (Organic) The Key Events section connects SEO performance to real business outcomes by tracking what users actually do after arriving on the site from organic search. Instead of just measuring visits, this section highlights actions that signal intent and value for dealerships. ![Key Events](https://support.buyerbridge.com/hs-fs/hubfs/Key%20Events.jpg?width=241&height=517&name=Key%20Events.jpg) At the top, you’ll see totals for: - Total Events – The total number of tracked actions. - Users with Events – The number of unique visitors who completed at least one action. Each event card shows: - Event Count – The total number of times the action occurred. - Users – How many unique visitors triggered the event. - Events per User – The average frequency of that action per visitor. - Percentage of Total Events – How much this event represents compared to all others. Examples include: - VDP Views New – Vehicle detail page views for new inventory. - VDP Views Used Certified – Vehicle detail page views for certified pre-owned. - All Website Leads – Lead form submissions, calls, or other key dealership actions. At the bottom, **Event Insights** provides context such as which events are most frequent and how many unique users are driving them. ![Key Events Insights](https://support.buyerbridge.com/hs-fs/hubfs/Key%20Events%20Insights.jpg?width=231&height=107&name=Key%20Events%20Insights.jpg) #### Wrapping Up the Dashboard The SEOFlow Dashboard gives agencies everything they need to understand SEO performance at a glance. From AI-powered insights that flag opportunities to detailed traffic, landing page, and event tracking, the dashboard brings clarity to dealership SEO data and makes it easier to communicate results back to clients. --- #### What’s Next: Using the Page Builder Once you’re comfortable with the dashboard, the next step is learning how to create SEO pages using the Page Builder. This is where SEOFlow automation really shines, giving agencies the ability to launch Make/Model, For Sale, Info, and Backyard pages in just a few clicks. 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