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What Auto-Pacing Does in Budgeting

How auto-pacing works, what it needs to run, and how it keeps your team on top of budgets across any channel.

Auto-pacing helps your team spend less time making manual budget updates throughout the month. In the Budgeting tool, it can automatically adjust eligible campaign budgets based on how they are pacing toward their monthly goals, so spend stays closer to plan with less hands-on work. It works the same way across every channel you manage.

This guide explains what auto-pacing does, how it works, and what to keep in mind. For the full tool, see How to Use the Budgeting Tool.

Quick Links

How to Find Auto-Pacing

  1. Log in to BuyerBridge.
  2. In the left menu, under Organization, click Budgeting.
  3. At the top, use the channel buttons to choose the channel you want.
  4. Review eligible campaigns and turn auto-pacing on where it makes sense for your workflow.

What Auto-Pacing Does

Auto-pacing keeps eligible campaigns closer to their monthly budget goals.

When it is on, BuyerBridge automatically adjusts campaign budgets based on how they are pacing through the month. That cuts down on repeated manual updates and gives your team a simpler way to manage spend while keeping you in control.

What You Need Before Turning It On

Before you can use auto-pacing, set a monthly goal for each campaign you want paced.

🚨 An account-level monthly goal is helpful for overall visibility, but it does not turn on auto-pacing across multiple campaigns by itself. If you want BuyerBridge to auto-pace a campaign, that campaign needs its own goal.

This is an easy step to miss if you are only looking at the account-level total, so it is worth double-checking.

How Auto-Pacing Works

Auto-pacing looks at how a campaign is spending compared to its monthly goal, then adjusts the budget to keep spend closer to goal as the month moves forward.

It updates once per day. A daily schedule keeps campaigns moving toward goal without making changes so often that it trips the channel's own budget guardrails. Instead of waiting until month-end to react, your team makes smaller adjustments along the way.

How Budget Distribution Works

When budgets need to be adjusted across campaigns, BuyerBridge can distribute the changes for you, either:

  • Proportionally
  • Evenly

That is a faster way to apply changes across campaigns without recalculating each one by hand.

What to Keep in Mind

Auto-pacing is built to keep your team closer to monthly goals with less manual work. It works best when your team still checks pacing regularly and watches campaigns that may need a closer look, for example when:

  • Campaign goals change
  • Campaign strategy shifts
  • A campaign is no longer meant to spend the way it did earlier in the month
  • Performance suggests a campaign needs manual attention

Auto-pacing helps your team move faster, but your team still decides what makes sense for each campaign.

Best Practices

  1. Set a monthly goal for each campaign before turning auto-pacing on.
  2. Use account-level goals for visibility, but campaign-level goals for pacing.
  3. Review pacing regularly through the month.
  4. Use proportional or even distribution when budgets need adjusting.
  5. Check the Change Log to review recent updates.

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