Meta View Attribution Update (1-Day Window): What Partners Need to Know

Meta has updated how View attribution is reported across its platform.

The most important thing to know:

• Vehicle sales are NOT changing
• Performance is NOT dropping
• Only the reporting lookback window for View events is changing

Meta now limits View attribution to 1 day, replacing the previous 7-day and 28-day View windows. BuyerBridge reporting reflects this change because we pull data directly from Meta’s Ads Insights API.

What Exactly Changed on Meta

Meta announced an update to attribution window availability that affects Ads Manager and all third-party reporting platforms.

Before

Advertisers could view:

• 1-day View

• 7-day View

• 28-day View

Now

Advertisers can view:

• 1-day View only

Click attribution windows remain unchanged.

 

What This Means for Advertisers (Agencies)

For agencies managing Meta ads:

• You may see fewer View-attributed conversions

• Reports may look different when compared to historical 7- or 28-day View data

• Click-based conversions remain stable and unchanged

🚨Important: This is a visibility change, not a performance change.

Ads are still reaching shoppers, driving traffic, and generating leads and sales. Meta is simply showing a shorter View attribution window.

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What This Means for Dealers

For dealerships reviewing reports:

• Ads are still working

• Vehicles are still being sold

• Some delayed “View-through” conversions may no longer appear after 24 hours

Nothing was removed from campaigns. Nothing was taken away from performance. Only how long Meta shows View-based credit has changed.

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How This Affects BuyerBridge Reporting

Because BuyerBridge pulls performance data directly from Meta:

• View attribution beyond 1 day will no longer display

• Historical comparisons may look inconsistent

• All dashboards now reflect Meta’s updated attribution rules

This change aligns with how Meta is now making data available via their API.

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Client-Facing Talking Points (Copy/Paste Friendly)

• “Meta shortened how far back they show View attribution.
  Ads are still performing the same—we’re just seeing fewer delayed View conversions in reports.”
• “This doesn’t mean fewer sales. It only changes how Meta displays View-based credit after the first day.”
• “Click attribution hasn’t changed. We’re still measuring real engagement and results—just with a shorter View window.”
• “If you compare reports to older months, numbers may look different because Meta removed 7- and 28-day View visibility—not because performance declined.”

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Why BuyerBridge Emphasizes More Than View Attribution

Attribution windows can change. Platforms evolve.

That’s why BuyerBridge focuses on:

• Click-based intent

• Full-funnel reporting

• Offline events and real outcomes

• Consistent performance measurement over time

This approach helps agencies and dealers avoid overreacting to platform-level reporting changes.