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      Building Make/Model Overview Pages

      Learn how to use the Page Builder to create Make/Model SEO pages for every vehicle in a dealership’s lineup.

      Make/Model overview pages are the foundation of automotive SEO. They’re designed to rank for the most competitive and high-volume keywords—like “Ford F-150,” “Honda Civic,” or “Chevrolet Silverado 1500.”

      Every dealership needs these pages because shoppers begin their journey by searching for makes and models long before they’re ready to buy. Agencies typically spend hours creating and updating these pages across multiple rooftops, and the workload grows every new model year. With SEOFlow, you can build and optimize them automatically in minutes.

      This guide explains why Make/Model pages matter, how to create them with the Page Builder, and how agencies can use them to deliver results at scale.

      Quick Links

      Why Make/Model Overview Pages Matter for Dealership SEO

      Make/Model Overview pages are the foundation of automotive SEO.

      They’re designed to capture high-volume research keywords like “Ford F-150,” “Honda Civic,” or “Chevrolet Silverado 1500.” But their role goes beyond ranking for competitive terms. These pages also act as pillar pages for related informational content.

      Think of them as a homepage for each vehicle.

      A Make/Model Overview page provides an essential overview of a vehicle, covering specs, trims, features, and details. You know, the important details AI captures as search summaries. 

      Then, when you add this page’s URL to the Page Log, SEOFlow will automatically link any future Info articles created for that vehicle back to it.

      This creates a hub-and-spoke SEO structure:

      • The Make/Model page becomes the authoritative pillar.

      • Info Pages (like “Ford F-150 towing capacity” or “Honda Civic gas mileage”) link into it.

      • In return, the pillar page links out to those articles.

      💡 The result: both pages strengthen each other’s authority in search results, helping dealers rank higher for a broader range of keywords.


      How to Create Make/Model Overview Pages in Page Builder

      1. From the BuyerBridge app, go to the SEO tab.

      2. Select Page Builder.

      3. In the upper right corner, select the + icon

      4. Select the Make/Model Overview Page from the dropdown list.

      5. Configure page settings :

        1. Article Title: The headline for your page (e.g., 2025 Ford F-150).

        2. Year / Make / Model:  Use the dropdown menus to select the correct vehicle details.

        3. Hero Image URL: The main banner image that will appear at the top of the page.

        4. Highlight Image URL: A featured image showcasing a key selling point of the vehicle.

        5. Interior/Exterior Images:  Add supporting image links that highlight features dealers want to showcase:

          • Interior Highlight (design focus)

          • Interior Safety Technology

          • Interior Connectivity (infotainment, tech)

          • Exterior Front (vehicle front view)

          • Exterior Highlight Feature (standout detail)

          • Exterior Styling (overall design)

      6. Click Generate Page to create a fully optimized, schema-ready page.

      The page is automatically built with proper structure, metadata, and markup ready to rank in Google.

      How to Update and Maintain Pages

      • When new model years are released, use Page Builder to quickly update content without starting from scratch.

      • If a dealership adds a new OEM, update inputs in Channel Settings > SEO tab so Page Builder can generate new pages.

      • Pages can be refreshed automatically to stay aligned with current inventory and schema standards.

      How Agencies Use These Pages With Clients

      Agencies can use Make/Model pages to:

      • Prove visibility on core, high-volume keywords.

      • Show dealerships how SEO coverage expands across every model they carry.

      • Retain clients by ensuring pages stay current with new model years.

      • Scale quickly across rooftops by automating what used to take hours.

      Best Practices for Make/Model Pages

      • Use OEM-approved images whenever possible to maintain brand compliance and visual quality.

      • Update model years annually to keep pages relevant and competitive in search.

      • Highlight safety and technology features, as these are some of the highest-intent keywords buyers search for.

      • Include multiple interior and exterior angles so pages look complete and engaging to users.

      • Keep titles simple and keyword-focused (e.g., “2025 Honda Civic” vs. “Check Out the New Civic Sedan”).

      Following these best practices ensures your Make/Model pages not only rank but also build trust with shoppers.

      Next Steps

      Once you’ve built Make/Model pages, continue learning about the next page type: For Sale Pages in SEOFlow →