Meta's Conversion API (CAPI) Integration [Editable Asset]

Boost Your Ad ROI for Dealerships by Using CAPI to Convert New Leads and Upsell Existing Clients

Ready to start selling Meta's new Conversion API (CAPI) to dealers?

Leverage our editable "CAPI Integration" one-sheeter ready for you to customize to your brand and leverage more sales.

How Digital Marketing Agencies Can Use CAPI to Prospect New Clients or Upsell Current Automotive Clients

Conversions API (CAPI) has become an essential tool for dealerships looking to track the full impact of their ad campaigns. CAPI provides a direct, privacy-compliant way to connect online ads to real-world sales actions. It is a valuable tool for digital marketing agencies aiming to prospect new automotive clients or upsell current ones.

Here's how agencies can leverage this CAPI integration to expand your business.

Prospecting New Automotive Clients with CAPI

When reaching out to new dealerships, digital marketing agencies can use CAPI to demonstrate the power of total customer journey tracking. CAPI enables dealerships to capture both online and offline interactions—such as test drives and in-store visits—providing complete insight into how ads influence customer actions. This full-journey tracking allows dealerships to see precisely how their ads drive real-world results, providing a compelling argument for investing in data-driven advertising.

Agencies can further reinforce the value of CAPI by emphasizing how it enables smarter ad spend. By capturing offline actions, dealerships gain deeper insights into their ROI, allowing more informed decisions on where to allocate budgets. By introducing CAPI as an indispensable solution for optimizing ad performance, agencies can attract new automotive clients eager for a competitive edge.

Upselling CAPI to Your Current Automotive Clients

CAPI presents a prime opportunity for existing dealership clients to elevate current ad strategies and enhance tracking capabilities. Dealerships already using digital ads on platforms like Meta can benefit immensely from CAPI’s ability to integrate online and offline metrics by tracking offline metrics such as test drives and purchases. CAPI enables marketers to better understand ad impact, leading to informed decisions and more effective retargeting.

Additionally, CAPI empowers highly targeted and segmented audiences based on complete customer data, resulting in more personalized and engaging ads. With this advanced targeting, marketers can expect increased conversions and improved ad ROI.

Agencies can also highlight CAPI’s forward-thinking approach to data privacy. As third-party tracking becomes less effective due to privacy regulations, CAPI offers a reliable and compliant solution that helps dealerships future-proof their advertising strategies. Positioning CAPI as a necessary add-on to existing packages or as part of a premium service can strengthen client relationships, improve client retention, and drive additional revenue for the agency.

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CAPI Integration Email Template (Optional)

If you want to send out the CAPI Integration guide to current clients, or even prospects in your database, here is an example email you can use as a template or edit to your liking.

Optional Subject Lines

Don’t Let 30% of Leads Go Untracked with Our New CAPI Solution
📈 Discover the Power of Compliant Tracking for Every Lead
Say Goodbye to Lost Leads 👋, Hello CAPI!
We Can Take Your Meta Ads Further. Meet CAPI

Email Body:

Hi [Dealer’s Name],

As tracking regulations continue to tighten, it's becoming harder to connect online ads to in-store outcomes. The Conversions API (CAPI) solves this by seamlessly linking your dealership clients’ online ads to offline actions, like test drives and store visits.

With CAPI tracking integration, we can:

Better Track the Full Customer Journey: Without CAPI, up to 30% of crucial interactions, like test drives and store visits, could go untracked, leading to lost revenue.
Improve Ad Targeting: Use complete customer data to deliver more personalized, relevant ads that drive higher conversions.
Ensure Privacy Compliance: CAPI is designed to meet today’s strict data privacy standards, keeping their strategies reliable and future-proof.

Interested in maximizing your Meta ad spend? Let’s chat about how we can set up CAPI quickly and easily for your dealership

Best regards,
[Your Name]
[Your Position]
[Agency Name]