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Facebook Stats & Automotive Dealer Resources

Key stats for automotive dealers regarding Facebook Advertising.
  • 218M people access Facebook in the US every month (Facebook data, Jan 2019)
  • 78% of potential customers who plan to purchase a vehicle within 3 months don’t know where they will buy (Mintel Car purchasing report, June 2018)
  • Facebook is one of the world’s largest media platforms with over 1.52 billion people globally who access Facebook every day (Facebook data, January 2019)
  • A recent survey of people who purchased a vehicle within the past 6 months revealed that 87% of them used a discovery platform during their research, and 80% of them visited a Facebook property (GFK 2017 Auto Path to Purchase (commissioned by Facebook))

For more information and training on Facebook for Dealers visit https://www.facebook.com/business/m/dealerhub