Google Vehicle Listings Ads (VLAs): [Editable One-Pager]

Generate new leads or upsell to existing clients to reach more in-market car shoppers on Google

Ready to start selling Google Vehicle Listing Ads (VLAs) to dealers?

Leverage our customizable 'Google Inventory Ads Template' for you to customize and leverage!

Need help setting up your clients with Google VLAs? Learn How to Setup Google VLA's in 5-Steps

How Digital Marketing Agencies Can Use Google Vehicle Listing Ads (VLAs) to Prospect New Clients or Upsell to Current Clients in Automotive

Google Vehicle Listing Ads (VLAs) is an essential tool for automotive dealerships looking to improve their online presence and drive more sales. VLAs present a unique opportunity for digital marketing agencies to prospect new automotive clients and upsell existing clients.

Here's how agencies can leverage VLAs to expand their business.

Prospecting New Automotive Clients with VLAs

When approaching new dealerships, digital marketing agencies can use VLAs to demonstrate the effectiveness of a highly targeted ad strategy. VLAs allow dealerships to display inventory directly within Google search results, providing real-time data to buyers, such as vehicle make, model, price, and availability. Agencies can pitch VLAs as a way to increase visibility, enhance buyer engagement, and, ultimately, drive more qualified leads. By showcasing success stories or case studies, agencies can build credibility and position VLAs as a must-have strategy for new prospects.

Upselling Google VLAs to Current Clients

For current automotive clients, VLAs offer an excellent opportunity to upgrade existing digital ad packages. Dealerships already investing in Google Ads or other ad formats can be easily convinced to add VLAs to their campaigns, as these ads seamlessly integrate with existing Google Ads platforms. Agencies can highlight how VLAs target ready-to-buy customers and provide high-intent traffic to dealership websites. Offering this service as part of a tiered package or as an add-on can significantly increase client retention and revenue.

How to Access & Start Editing Now! 

1. Click here to access the “Google VLAs” template on Canva.com and make the resource your own.
2. Click “Use template” and start editing! (Note: Canva uses a simple drag and drop design, so to replace an image all you need to do is click on the image you will be replacing, then drag your new, uploaded image, to that location!) 
3. Once you are done editing, change the name of the Canva project, and click Share > Download > PDF > Download. 

(Important: If you aren’t signed up for a free Canva account, you will need to create one using your Google account, Facebook account, or email!)

Google VLAs Email Template (Optional)

If you want to send out the Google VLAs Guide to current clients, or even prospects in your database, here is an example email you can use as a template or edit to your liking. 

Optional Subject Lines

• Drive High-Intent Buyers to Your Dealership with Google VLAs
• Google Vehicle Listing Ads: The Tool Your Dealership Needs
• Showcase Your Inventory to Local Shoppers with Google Ads
• Get More from Your Inventory with Google Vehicle Ads

Email Body:

Hi [Dealer’s Name],

With more car buyers searching online, your dealership needs to stand out. Google Vehicle Listing Ads (VLAs) put your inventory in front of local shoppers actively looking for their next vehicle.

We'll help you capture more leads, drive more sales, and box out the competition.

• Reach Buyers Ready to Purchase: Your vehicles are shown to high-intent, local shoppers at the perfect time.

• Showcase Your Inventory: VLAs highlight your current stock directly in Google search results.

• Increase Leads, Lower Cost: Drive more traffic and sales with a lower cost per lead than other ad formats.

I'd love to show you how Google VLAs can start driving more leads today. Reply to this email, or call me at [Your Phone Number] to get started.

Best regards,
[Your Name]
[Your Company Name]
[Your Contact Information]