How To Use The BuyerBridge Ad Launcher

Last updated: 3/1/2023

The Ad Launcher helps you deploy ads you uploaded in the BuyerBridge Ad Builder or selected from the Ads Library across multiple channels at once.

With this tool, you will be able to set up your campaign and ad set structure, select your geographic targeting, define your audience targeting, set your budgets — and then deploy your ads!

Quick links:

• Where do you want to deploy this ad? (Channel Selection)
• Customize your ad (Landing Page URLs)
• Where do you want to deploy this creative? (Campaign & Ad Set Selection)
  • Existing campaign
  • New campaign
    • Campaign and ad set creation
    • Geotargeting
    • Refine audience targeting
    • Budget and budget schedule
• Deploy!

Let’s get started:

Where do you want to deploy this ad?

Verify the channels you want to deploy this ad to. You will be able to choose between Facebook (Meta), Snapchat, and TikTok.

NOTE: You will only be able to choose a channel that the client is onboarded to, or if the media you’ve uploaded in the Ad Builder is supported by that channel. If you get a “Channel Not Setup” error, click the “Setup” link to resolve it.

Customize your ad

Add the destination Landing Page URL(s) for each channel. If you created your ad in the Ad Builder, the fields will already auto-populate from what you previously entered.

Where do you want to deploy this creative?

Determine if you want to make a new campaign or use an existing campaign. The following steps will vary depending on your selection.

For an existing campaign:

• At the Campaign level, use the dropdown fields to select the existing campaign you wish the current ad to deploy to.
• The Ad Set dropdown will automatically populate with existing Ad Sets under the Campaign you selected. Now select the existing Ad Set you wish to deploy the ad under.
  

Note: During this step you have the ability to control whether the Campaigns and Ad Sets are deployed as Enabled (on) or Disabled (off) across the chosen platform with a simple toggle.

• Click “Continue” and review your selections.
• If all looks good, click “Yes, Deploy.”
  
  

The below steps and settings are only for creating a new campaign.

If you are using an existing campaign, click here to skip to the final steps.

For a new campaign:

• Enter the new Campaign Name.
• If your ad falls under a Special Ads Category, select which.
  
  
  

New campaign creation: How do you want to optimize this ad?

For each of your channels, choose your optimization goal and strategy. 

• Meta
  • Select a Campaign Goal: Awareness, Reach, Clicks, Engagement, or Video Views
  • Then select your Optimization Goal (how you want your conversions to be tracked and measured)
  • Then select your Billing Event
  • Learn more about Meta campaign objectives here // “we recommend”.
• Snapchat
  • Select a Campaign Goal: Awareness, Video View, or Web View
  • Then select your Optimization Goal (how you want your conversions to be tracked and measured)
  • Then select your Billing Event
• TikTok
  • Select an Campaign Goal: Reach, Traffic, or Video Views
  • Then select your Optimization Goal (how you want your conversions to be tracked and measured)
  • Then select your Billing Event

New campaign creation: Where do you want your ads to run?

For each of your selected channels for deployment, drop a pin on the map for where you want to target your ad.

Once you have dropped your map pin, you can adjust the radius targeting using the slider.

NOTE: Since TikTok currently only allows DMA (Designated Market Area) targeting, you will need to use the provided dropdown menu to locate your nearest DMA. 

New campaign creation: How would you like to refine this audience?

Refine your audience by Age or Gender and make your desired configurations for each category.

Under Existing Audience, use the dropdown menus provided to select one of your existing audiences saved in your Ads Managers. Note: If you have a lot of audiences, this may take some time to load.

If you decide to create a new audience, use the “New Audience” icon on the right to link out to your Ads Manager where you can create it, then refresh this section by clicking the Refresh icon, and select your newly created item.

New campaign creation: How much do you want to spend & when do you want to spend it?

• Budget Schedule
  Select from a daily or lifetime budget schedule. Depending on which you choose you will have the following options:

  • Daily

    Under a daily budget schedule, the start date will default to “Immediately” and you have the option to set an end date.

  • Lifetime
    Under the Lifetime budget schedule, you will need to choose a start and end date.

  • Budget Calculation

    Select whether you want to set your budget at the Campaign or Ad Set level, then input your desired spend.

Are you ready to deploy?

Please confirm that everything you created looks correct and click Deploy once you’re ready.

NOTE: Under the "advanced" filter you have the ability to control whether the Campaigns, Ad Sets, and Ads are deployed as Enabled (on) or Disabled (off) across the chosen platform with a simple toggle.

You will immediately be taken to the new Deployed Ads tab in Campaign Management, where you will see your ad campaigns being built. This may take several minutes.

Once the ad is deployed successfully, you can select to either “View/Enable Ads” or “View Previews.”

If there are any issues or you are in need of any assistance you can always contact support by emailing: support@buyerbridge.com.