---
title: [WATCH] How To Install the GTM Code
description: In this video, we will walk you through everything you need to know about the BuyerBridge Google Tag Manager Code. One of the most crucial technical integrations that your agency needs to set up in Bu
---
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# \[WATCH\] How To Install the GTM Code
In this video, we will walk you through everything you need to know about the BuyerBridge Google Tag Manager Code.
One of the most crucial technical integrations that your agency needs to set up in BuyerBridge is **Google Tag Manager** (GTM).
Installing the GTM code on your dealer's website allows BuyerBridge to measure and optimize Facebook Ads by compiling data from the Facebook pixel and ALL other website traffic for an advertiser. BuyerBridge requires installation of a GTM on each dealer clients’ website so that BuyerBridge can completely optimize and measure their Facebook & Instagram ad campaigns.
> Check out: [Google Tag Manager (GTM): What It Is, What It Does for BuyerBridge & How to Set It Up](https://support.buyerbridge.com/knowledge/google-tag-manager-gtm-what-it-is-what-it-does-for-buyerbridge-how-to-set-it-up?hsLang=en) to learn more.
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