---
title: How To Set Up A TikTok Profile For Advertising
description: BuyerBridge helps partners navigate TikTok's new ad rules—learn how to guide clients through account setup, linking, and profile requirements.
---
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# How To Set Up A TikTok Profile For Advertising
## Everything BuyerBridge partners need to know to help clients stay eligible for TikTok ads.
TikTok is officially retiring itsCustom Identity feature. This means brands can no longer run non-Spark ads using just a logo and display name. Instead, all new ad campaigns must be linked to a real TikTok profile.
This guide walks BuyerBridge partners through TikTok’s new two-step process to connect TikTok profiles to ad accounts
**Jump To:**
- [What’s Changing for TikTok Advertisers](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising#whats_changing)
- [Who Needs To Do This?](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising#who_needs_this)
- [Step 1: Link TikTok Profile to Business Center](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising#step_1)
- [Step 2: Assign TikTok Profile to an Ad Account](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising#step_2)
- [Tips For Clients Concerned About Having TikTok on Their Phone](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising#client_concerns)
- [Revoking Access](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising#revoking_access)
- [Email Template to Send Clients](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising#email_templates)
### What’s Changing for TikTok Advertisers?
**What's Going Away?**
TheCustom Identity feature that allowed advertisers to run ads using just a name/image without a TikTok account.
**What's Replacing It?**
All new ad campaigns must now be linked to a real TikTok profile—either a Spark Ad or a standard TikTok account.
**Why This Change?**
1. User Trust – Ads appear more authentic coming from real accounts
2. Machine Learning – TikTok optimizes performance better with connected, verified profiles
⚠️ **Important:** Existing campaigns using Custom Identity can still run and be edited, but they cannot be duplicated.
👉 Need more info? TikTok outlines this change in their official support article: **[How to Link a TikTok Profile with a TikTok for Business Account](https://ads.tiktok.com/help/article/linking-tiktok-account-with-tiktok-for-business-account?lang=en)**
**📺 Watch the tutorial video here:**
### Who Needs To Take Action?
Ask your clients:
- Do you currently run TikTok ads?
- Do you have a real TikTok profile (not just a display name in Ads Manager)?
If the answer is **no** to either:
You’ll need to help them set up and link their account using the steps below.
### Step 1: Link TikTok Profile to Business Center
This step connects the client’s TikTok profile to your Business Center using a QR code.
#### Agency Instructions:
1. Go to TikTok Business Center
2. Click **Accounts** → **TikTok Accounts**
3. Click **Add TikTok Account** or **Request Access**
4. Choose **Request Access to Run Campaigns**
5. In the pop-up:
- Toggle ON:
- ✅ “Use account in ad authorization”
- ✅ “Display name and profile image in ads”
- Other toggles are optional based on client preference
6. Click **Generate QR Code**
7. Share the QR code with your client
### Client Instructions:
1. Open the TikTok mobile app
2. Go to **Profile \> Settings \> Privacy \> QR Code**
3. Scan the QR code you received
4. Approve the connection to your agency’s Business Center
Once this is done, the account will show in your Business Center under “TikTok Accounts.”
### Step 2: Assign TikTok Profile to an Ad Account
Linking the profile to the Business Center is not enough—you must now assign that profile to the ad account that will run campaigns.
Here’s how:
1. In the Business Center, go to **Ad Accounts**
2. Select the appropriate ad account
3. Navigate to **Ad Assets \> TikTok Accounts**
4. The newly linked TikTok profile will appear in this list
5. Click **Assign** to connect it to that specific ad account
🎉 Done! You can now run campaigns using this real profile.
**“Don’t Show on TikTok Profile” Option**
Clients worried about their ads appearing on their organic profile?
No problem—TikTok offers a “Don’t Show on TikTok Profile” setting during ad creation. This allows ads to run from a real account without appearing on the public profile feed.
Find this setting under: **Ads Manager \> Ad Settings \> Identity \> TikTok Account \> Don’t Show on Profile**
#### Email and Profile Tips
When clients create a TikTok account, recommend they use:
- ✅ A **company owner email** (e.g., `ceo@autogroup.com`)
- ✅ A **shared business email** (e.g., `marketing@abcbusiness.com` or `tiktok@yourdealership.com`)
> ⚠️ Avoid personal Gmail accounts—this protects account access long term
🔗 More details: ***[TikTok’s Official Linking Guide](https://ads.tiktok.com/help/article/linking-tiktok-account-with-tiktok-for-business-account?lang=en)***
---
#### Tips for Clients Concerned About Installing TikTok
Some clients may not want the TikTok app on their phone long term. That’s totally fine.
Here’s a low-commitment workaround:
1. Create the TikTok account via desktop or mobile
2. Download the TikTok app just long enough to scan the QR code
3. Approve the connection to your agency’s Business Center
4. (Optional) Share login credentials with your agency
5. Delete the app from the phone
Their profile will stay connected, and ads will run normally even without the app installed.
---
#### How to Revoke Access
Clients retain full control of their TikTok profiles and permissions at all times.
They can revoke agency access in two ways:
**In the TikTok App:**
- Go to **Profile \> Settings \> Security \> Manage App Permissions**
**In TikTok Business Center:**
- Navigate to the **Users** tab
- Remove agency access or adjust roles as needed
---
#### Email Template to Send Clients
| Hi \[Client Name\], TikTok now requires all advertisers to connect a TikTok profile to their ad account. Without this step, you won’t be able to launch new ads starting July 1. You can set up your account via desktop at [tiktok.com](https://www.tiktok.com), but to complete the required ad account link, you'll need to use your mobile device (only takes a few minutes). Please use a business email (e.g., `marketing@yourdealership.com`)—not a personal Gmail—to avoid access issues in the future. After creating your profile, open the TikTok app and scan this QR code to connect with us: **\[Insert Agency Provided QR Code Image or Link\]** Note: Only one profile can be linked per business account. TikTok will ask you to approve access during setup. You can delete the app afterward—your ads will still run! View the full instructions here: \[Insert Help Center article link\] TikTok's guide: 🔗 [How to Link a TikTok Profile](https://ads.tiktok.com/help/article/linking-tiktok-account-with-tiktok-for-business-account?lang=en) |
| --- |
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