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How to Set Up a TikTok Profile for Advertising

Link a client's TikTok profile to your Business Center and ad account so ads can run.

TikTok retired its Custom Identity option, so ads can no longer run from just a display name and logo. Every new TikTok campaign has to run from a real TikTok profile linked to the ad account. In BuyerBridge, that profile is what you pick on the TikTok Identity step of onboarding.

Quick Links

What Changed

  • Gone: Custom Identity, which let ads run with a name and image and no TikTok account.
  • Now: new campaigns run from a real TikTok profile, either as Spark Ads or as standard ads from that account.

Older campaigns that use Custom Identity can keep running and be edited, but can't be duplicated.

Who Needs to Do This

Any client you'll onboard to TikTok who doesn't already have a TikTok profile linked to your Business Center. Ask them whether they have a TikTok business profile. If not, they need to create one first.

Step 1: Link the TikTok Profile to Your Business Center

You (the agency):

  1. In your TikTok Business Center, go to TikTok accounts.
  2. Click Add a TikTok account and request access to run ads with it.
  3. Turn on the permissions to use the account in ads and to show its name and profile image.
  4. Generate the QR code and send it to the client.

The client:

  1. Open the TikTok app, signed in to the business account, and scan the QR code with the app's scanner.
  2. Approve the request from your agency.

The profile then shows under TikTok accounts in your Business Center.

Step 2: Link the Profile to the Ad Account

  1. In TikTok accounts, click the client's account name to open it.
  2. Open the Linked accounts tab and click Link accounts > Advertiser accounts.
  3. Select the client's ad account and click Confirm.

Step 3: Select the Identity in BuyerBridge

On the TikTok Identity step of onboarding, choose the profile from Select TikTok Identity. If it isn't listed, check Step 2, then click Refresh.

💡 Note: This step needs the client's ad account connected first, on the Connect TikTok Assets step. See How to Create and Connect Assets for TikTok Onboarding.

Tips for Clients

  • Use a business email for the TikTok account, like marketing@ or a shared inbox, not a personal Gmail. It keeps access with the business if someone leaves.
  • Don't want ads on the profile feed? TikTok has a setting during ad creation to keep ads off the public profile.
  • Don't want the app long term? Install it just long enough to scan the QR code, then delete it. The link stays and ads keep running.
  • Revoking access: the client can remove your agency's access from the TikTok app's security settings at any time.

Email Template for Clients

Hi there,

TikTok now requires every advertiser to run ads from a real TikTok profile. To keep your ads running, we need to link your business's TikTok account to our ad account.

Please create a TikTok account with a shared business email (not a personal Gmail) if you don't have one yet. Then open the TikTok app and scan the QR code attached to this email to approve our access. It takes a few minutes.

You can delete the app afterward. Your ads will keep running.

Full instructions: https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising

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