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How to Use the Google Budgeting Tool in BuyerBridge

Stay on top of your Google Ads budgets, spot pacing issues, and make data-driven adjustments right inside BuyerBridge's reporting.

Take control of your Google Ads spend and avoid costly surprises. The Google Budget Tool gives you a single place to track budgets, spot pacing issues, and make smarter decisions, so you never have to hunt through spreadsheets or risk overspending.

Quick Links

Where to Find the Google Budgeting Tool

  1. Log in to BuyerBridge

  2. In the left menu, go to Organization

  3. Go to Reports

  4. Expand the Google options

  5. Select Google Budgeting

    How to Find the Google Budgeting Tool in BuyerBridge

How to Load and Filter Your Budget Report

  1. Choose Your Group: Use the “Groups” dropdown to select “All Accounts” or filter by team, location, or custom groups.

    Select Accounts or Groups in the Google Budgeting Tool in BuyerBridge

  2. Load the Report: After picking your filter, click Load Report on the prompt (with estimated load time).

    Click Run Report in BuyerBridge to Load the Google Budgeting Tool

  3. Filter & Search: Use the search bar or sort by Account Name, Ad Account Name, Spend to Date, Budget Goal, and more.

    How to Sort Data in Google Budgeting Tools in BuyerBridge

  4. Advanced Filtering:

    • By Adjustment: All Values, Over $1, Over $2, Over $5

    • By Spend to Date: All Accounts, Spend Accounts, No Spend Accounts

      Sort by Bid Adjustments in Google Budgeting Tools in BuyerBridge

Breaking Down the  Data Columns

Account Name Name of the client/account
Ad Account Name Clickable, links to the ad account
Settings Icon (Gear) View Settings in Business Manager
Payment Icon (Moneybag) View Payment Settings & Spend Limits
Status

Green, Yellow, Red
Spend to Date Google Ads spend so far (with a progress bar
Monthly Budget Goal Your target spend (editable)
Projected Spend Estimated spend by month-end at current pace
Current Daily Budget What’s set in Google right now
Average Daily Budget What’s actually been spent per day so far
Suggested Daily Budget The budget you should be setting to stay on track (auto-calculated when you edit the Monthly Budget Goal)
Suggested Daily Adjustment The daily budget change needed to hit your goal

Editing Budgets and Making Adjustments

  • To update the Monthly Budget Goal: Click the pencil icon next to the goal and enter your new target. BuyerBridge will recalculate your Suggested Daily Budget and Adjustment instantly.

    How to Adjust the Budget Goal in the Google Budgeting Tool in BuyerBridge

  • Want to see how much to change today? Check Suggested Daily Adjustment for a clear answer.

    How to Use the Suggested Daily Budget Tool in BuyerBridge

Exporting Your Google Budgeting Report

  • Change rows per page at the bottom, or arrow through pages to review all accounts.

    Rows in Google Budgeting Tool in BuyerBridge

  • Click Export CSV at the top right to download your report for further analysis or easy sharing with your team or clients.

    How to Export a CSV for the Google Budgeting Tool in BuyerBridge

Tips & Why It Matters

Why use the Google Budget Tool?

  • Never overspend or underspend: See at a glance which accounts are pacing ahead or behind.

  • Save time: Eliminate manual budget checks, back-and-forth emails, and daily spreadsheet updates.

  • Spot issues before they cost you: Status colors and Suggested Daily Adjustments highlight what needs attention.

  • Proactive management: Make changes before the end of the month—not after the damage is done.

Pro tip: Sort by Status or Suggested Daily Adjustment to instantly find the accounts that need action today.

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