Curious about MSN Auto Marketplace Premium Lisitings ? Have questions? This page provides answers to some of the most common questions we've received about MSN Auto Marketplace Premium Listings.
Q: What is the difference between the MSN Auto Marketplace Free listings and the MSN Auto Marketplace Premium listings?
A: Unlike MSN Auto Marketplace Free Listings, Premium listings:
- Will not have competitive ads on the dealer’s VDP.
- Will include a storefront banner to introduce the dealership.
- All listings will be marked as “Premium.”
- All listings will receive Premium placement in the Marketplace.
- No duplicate listings - Premium listings take priority.
- Premium listings will have additional entry points to the Microsoft ecosystem.
Q: Does MSN Auto Premium work for New or Pre-Owned or both?
A: It is recommended to syndicate both new and pre-owned inventory.
Q: Can RVs, Trailers, Marine, or Motorcycles be listed on the MSN Auto Premium Marketplace?
A: Not at this time. The Premium program is limited to US Market passenger vehicles.
Q: What Microsoft properties are accessible?
A: Edge, Bing, Microsoft Start (Microsoft’s News App), Windows, Outlook and Mobile.
Q: When a customer clicks on a vehicle does it go to the store home page or directly to the VDP?
A: With MSN Auto Premium, customers will be brought directly to the VDP for their vehicle of interest.
Q: How many leads should be expected?
A: It is hard to gauge the number of leads - the concept is to drive high intent VDP traffic that would convert on your website.
Q: What is the total available audience?
A: Microsoft’s US Audience is 7M monthly users and growing!
Q: Is MSN Auto Marketplace Premium listings available in Canada?
A: No, currently the Microsoft Auto Marketplace is only available in the US. However, the no cost listings are available in Canada.
Q: How are shoppers targeted?
A: Targeting is based on local shopper actions and intent, within the Microsoft system, as well as proximity to your dealership.
Q: Are the ads personalized?
A: Yes. Inventory ads are fully personalized to the dealership, including location, hours and ability to call/chat.