Common Name |
Metric Funnel |
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Snapchat |
TikTok |
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Attribution Window |
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The BuyerBridge Dashboard allows users to configure the attribution window |
28-day swipe/1-day view |
7-day click/1-day view |
30-day click/30-day view |
Impressions |
The number of times your Ad has been seen across all the channels that you are actively running Ads on. |
Impressions |
Impressions |
Impressions |
Impressions |
Spend |
The amount of money that has been spent on Ads. |
Spend |
Spend |
Cost |
Spend |
Click-Through Rate |
The number of Shoppers is divided by the number of Impressions. This metric will show you the number of people that saw your Ad on a channel and took action on it. |
Clicks divided by Impressions |
Swipe Ups divided by Impressions |
Clicks divided by Impressions |
Pin Clicks divided by Impressions |
Shoppers |
The number of people who interacted with an Ad link across all of the channels that you are actively running Ads on. |
Click |
Swipe Up |
Click |
Pin Clicks |
Cost / Click |
This is a commonly used metric throughout the online advertising industry to benchmark ad efficiency and performance. This metric is calculated as the total amount spent divided by the number of Clicks. |
Cost Per Click |
Cost Per Swipe Up |
Cost Per Click |
Cost Per Pin Click |
Conversion Rate |
The number of Leads divided by Shoppers. This is the number of people that were taken to a Dealer's VDP page and completed an action on the Dealer's website to trigger a Lead event. |
Leads divided by Clicks |
Sign Ups divided by Swipe Ups |
Contacts divided by Clicks |
Total Leads divided by Pin Clicks |
Lead |
The sum of all people who completed an action on your website that triggered a lead event. |
Lead |
Sign Up |
Contact |
Total Leads |
Cost / Lead |
This metric is calculated by dividing the amount spent by the numbers of Leads. |
Cost Per Lead |
Cost Per Sign Up |
Cost Per Contact |
Cost Per Lead |
Sales |
The number of purchase events that have been attributed to people who saw an Ad. |
Purchases |
Purchases |
N/A | Offline Conversions (Checkout) |