Metrics Defined
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      3. Metrics Defined

      Understanding Omnichannel Advertising Metrics

      How to Identify Key Metrics for Facebook, Snapchat, TikTok, and Pinterest Ads in the BuyerBridge App

      Our Omnichannel Ad Metrics feature enables you to seamlessly track and analyze ad performance across multiple platforms in one place. With comprehensive insights and key performance indicators (KPIs), you can optimize campaigns and make data-driven decisions for maximum impact.

      BuyerBridge Omnichannel Metric Definitions

       

      Common Name

      Metric Funnel

      Facebook

      Snapchat

      TikTok

      Pinterest

      Impressions

      The number of times your ads have been seen.

      Impressions

      Impressions

      Impressions

      Impressions

      Spend

      The amount of money that has been spent on your ads.

      Spend

      Amount Spent

      Cost

      Spend

      Click-Through Rate

      The amount of Impressions divided by the amount of Clicks. This metric will show you the amount of people who saw your Ad on a channel and took action on it

      CTR (all)

      Click Rate

      CTR (destination)

      CTR

      Clicks

      The number of people who interacted with an ad link.

      Clicks

      Clicks

      Clicks
      (destination)

      Pin Clicks

      Cost / Click

      The total amount of spend is divided by the number of Clicks.

      This is a commonly used metric throughout the online advertising industry to benchmark ad efficiency and performance. 

      CPC (all)

      eCPC

      CPC
      (destination)

      CPC

      Conversion Rate

      The number of Leads divided by Clicks.

      Leads divided by Clicks

      Sign Ups divided by Clicks

      Unique contact rate (page)(%)

      Total Conversions (Lead) divided by Pin Clicks

      Lead

      The sum of all people who completed an action that triggered a lead event.

      Lead

      Sign Ups

      Contacts (page)

      Total Conversions (Lead)

      Cost / Lead

      The total amount of spend is divided by the number of Leads.

      Cost Per Lead

      Cost Per Sign Ups

      Cost per contact (page)

      Total CPA (Lead)

      Close Rate

      The number of Sales divided by Leads.

      Purchases divided by Leads

      Purchases divided by Sign Ups 

      Payments completed (offline) divided by Contacts (page)

      Offline conversions (Checkout) divided by Total CPA (Lead)

      Sales

      The amount of purchase events that have been attributed to people who saw an ad.

      Purchases

      Purchases

      Payments completed (offline) 

      Offline conversions (Checkout)

      Cost / Sale

      The total amount of spend divided by the number of Sales.

      Cost per purchase

      Cost per purchases

      Cost per complete payment (offline)

      Offline CPA (Checkout)