|
Common Name |
Metric Funnel |
|
Snapchat |
TikTok |
|
Impressions |
The number of times your Ad has been seen across all the channels that you are actively running Ads on. |
Impressions |
Impressions |
Impressions |
|
Spend |
The amount of money that has been spent on Ads |
Spend |
Spend |
Cost |
|
Click-Through Rate |
The amount of Impressions divided by the amount of Shoppers. This metric will show you the amount of people that saw your Ad on a channel and took action on it |
Impressions divided by Clicks |
Impressions divided by Swipe Ups |
Impressions divided by Clicks |
|
Shoppers |
The number of people who interacted with an ad link across all of the channels that you are actively running ads on. |
Click |
Swipe Up |
Click |
|
Cost / Click |
This is a commonly used metric throughout the online advertising industry to benchmark ad efficiency and performance. This metric is calculated as the total amount of spend divided by the number of Clicks |
Cost Per Click |
Cost Per Swipe Up |
Cost Per Click |
|
Conversion Rate |
The number of Shoppers divided by Leads. This is the number of people that were taking to a Dealer's VDP page and completed an action on the Dealer's website to trigger a Lead event. |
Clicks divided by Leads |
Swipe Ups divided by Sign Ups |
Clicks divided by Conversions |
|
Lead |
The sum of all people who completed an action on your website that triggered a lead event. |
Lead |
Sign Up |
Conversion |
|
Cost / Lead |
Cost Per Lead. This metric is calculated by dividing the amount spend by numbers of Leads |
Cost Per Lead |
Cost Per Sign Up |
CPA |
|
Sales |
The amount of purchase events that have been attributed to people who saw an Ad |
Purchases |
Purchases |