Understanding Omnichannel Advertising Metrics

How to Identify Key Metrics for Facebook, Snapchat, TikTok, and Pinterest Ads in the BuyerBridge App

Our Omnichannel Ad Metrics feature enables you to seamlessly track and analyze ad performance across multiple platforms in one place. With comprehensive insights and key performance indicators (KPIs), you can optimize campaigns and make data-driven decisions for maximum impact.

BuyerBridge Omnichannel Metric Definitions

 

Common Name

Metric Funnel

Facebook

Snapchat

TikTok

Pinterest

Impressions

The number of times your ads have been seen.

Impressions

Impressions

Impressions

Impressions

Spend

The amount of money that has been spent on your ads.

Spend

Amount Spent

Cost

Spend

Click-Through Rate

The amount of Impressions divided by the amount of Clicks. This metric will show you the amount of people that saw your Ad on a channel and took action on it

CTR (all)

Click Rate

CTR (destination)

CTR

Clicks

The number of people who interacted with an ad link.

Clicks

Clicks

Clicks
(destination)

Pin Clicks

Cost / Click

The total amount of spend divided by the number of Clicks.

This is a commonly used metric throughout the online advertising industry to benchmark ad efficiency and performance. 

CPC (all)

eCPC

CPC
(destination)

CPC

Conversion Rate

The number of Leads divided by Clicks.

Leads divided by Clicks

Sign Ups divided by Clicks

Unique contact rate (page)(%)

Total Conversions (Lead) divided by Pin Clicks

Lead

The sum of all people who completed an action that triggered a lead event.

Lead

Sign Ups

Contacts (page)

Total Conversions (Lead)

Cost / Lead

The total amount of spend divided by the number of Leads.

Cost Per Lead

Cost Per Sign Ups

Cost per contact (page)

Total CPA (Lead)

Close Rate

The number of Sales divided by Leads.

Purchases divided by Leads

Purchases divided by Sign Ups 

Payments completed (offline) divided by Contacts (page)

Offline conversions (Checkout) divided by Total CPA (Lead)

Sales

The amount of purchase events that have been attributed to people who saw an ad.

Purchases

Purchases

Payments completed (offline) 

Offline conversions (Checkout)

Cost / Sale

The total amount of spend divided by the number of Sales.

Cost per purchase

Cost per purchases

Cost per complete payment (offline)

Offline CPA (Checkout)