Omnichannel Advertising Metrics

Common Name

Metric Funnel

Facebook

Snapchat

TikTok

Impressions

The number of times your Ad has been seen across all the channels that you are actively running Ads on.

Impressions

Impressions

Impressions

Spend

The amount of money that has been spent on Ads.

Spend

Spend

Cost

Click-Through Rate

The number of Impressions is divided by the number of Shoppers. This metric will show you the number of people that saw your Ad on a channel and took action on it.

Impressions divided by Clicks

Impressions divided by Swipe Ups

Impressions divided by Clicks

Shoppers

The number of people who interacted with an Ad link across all of the channels that you are actively running Ads on.

Click

Swipe Up

Click

Cost / Click

This is a commonly used metric throughout the online advertising industry to benchmark ad efficiency and performance. This metric is calculated as the total amount spent divided by the number of Clicks.

Cost Per Click

Cost Per Swipe Up

Cost Per Click

Conversion Rate

The number of Shoppers divided by Leads. This is the number of people that were taken to a Dealer's VDP page and completed an action on the Dealer's website to trigger a Lead event.

Clicks divided by Leads

Swipe Ups divided by Sign Ups

Clicks divided by Conversions

Lead

The sum of all people who completed an action on your website that triggered a lead event.

Lead

Sign Up

Phone Consultation

Cost / Lead

This metric is calculated by dividing the amount spent by the numbers of Leads.

Cost Per Lead

Cost Per Sign Up

CPA

Sales

The number of purchase events that have been attributed to people who saw an Ad.

Purchases

Purchases

N/A