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How to Connect Your Agency to a New Channel

Connect Meta, Google, TikTok, Snapchat or Pinterest to BuyerBridge once for your whole organization.

Before you can onboard a client to a channel, your agency connects that channel to BuyerBridge once. You sign in with your agency's login on the channel, and BuyerBridge uses that connection user to deploy ads, pull reporting and manage campaigns for every client on that channel.

Quick Links

What the Connection User Does

The connection user is set once per channel for your whole organization. If you connect Snapchat while onboarding your first client, the next client goes straight to Snapchat setup with no sign-in step.

The user you connect needs access to the ad accounts you'll run, so BuyerBridge can deploy and report on them.

Before You Connect

Each channel needs an agency-level business account, and the user you sign in with has to be an admin of it:

Connect a Channel During Onboarding

  1. In Channel Setup, a channel your agency hasn't connected yet shows Authenticate and Setup instead of Setup. Click it.
  2. Read the Connect your agency box. It lists what the channel will ask you to do.
  3. Click Continue to the channel. Sign in, pick a user who's an admin of your business account, and approve the requested permissions.
  4. The channel sends you back to BuyerBridge and onboarding continues.
Connect Your Agency to Meta dialog listing sign in, pick a Business Portfolio admin and approve permissions

💡 Note: BuyerBridge never sees your password. You sign in on the channel's own site.

Check or Change a Connection

Go to Organization > Settings > Channel Connection. Each channel shows its status and connection user.

Channel Connection card in BuyerBridge Organization Settings with a Change user button for each channel
  • Change user: swap to a different login on that channel
  • Re-connect: shows when BuyerBridge lost the connection, for example after a password change

Only replace a working connection after a password or security change, or once it has expired. For Meta details, see How to Change Your Agency's Meta Connection User.

Questions? Contact your Partner Experience Manager or email support@buyerbridge.com.

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