---
title: Onboarding SEOFlow for a New Dealership
description: Step-by-step onboarding guide for SEOFlow. Connect GA4, configure dealer data, branding, models, and website links to unlock programmatic SEO tools.
---
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# Onboarding SEOFlow for a New Dealership
## Step-by-step guide to connecting Google Analytics and syncing dealership data in SEOFlow.
Before you can start creating SEO pages in SEOFlow, you’ll need to complete a one-time onboarding process. This setup ensures your agency has the right dealership data connected so the tool can generate optimized pages and track performance correctly.
SEOFlow was designed tosolve a major gap in automotive SEO — automating the page types every dealership needs while still connecting seamlessly with your existing data. This guide walks you through the onboarding steps: connecting Google Analytics 4 (GA4), syncing dealership information, and confirming your setup.
#### **Quick Links**
- [Step 1: Access SEOFlow in BuyerBridge](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#accessing_seo)
- [Step 2: Select the SEO Advertising Add-On](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#select_seo_add-on)
- [Step 3: Connect Google Analytics 4 (GA4)](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#connect_ga4)
- [Step 4: Select Your Site Provider](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#site_provider)
- [Step 5: Select Dealer OEMs](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#select_oem)
- [Step 6: Add Dealer Branding](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#add_dealer_branding)
- [Step 7: Add Top Models](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#add_top_models)
- [Step 8: Add Target Locations](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#add_target_locations)
- [Step 9: Configure Account Settings](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#configure_account_settings)
- [Step 10: Configure Target Links](https://support.buyerbridge.com/knowledge/onboarding-seoflow-for-a-new-dealership#add_target_links)
**Next Steps:** Discovering the Dashboard →
---
#### **Step 1: Access SEOFlow in BuyerBridge**
- Log in to the BuyerBridge app
- There are three ways to begin the SEOFlow onboarding process:
1. **Automatic Prompt** – If it’s your first time using SEOFlow, the onboarding will launch automatically when you open the tool through the left panel navigation to the **SEO tab**.
2. **Channel Settings** – From the top app navigation, go to **Channel Settings \> SEO tab** to start setup.
3. **New Dealer Account** – When creating a new account:
- Go to the **Onboarding tab**
- Select **Add Account**
- Search for dealership information
- Choose the **SEO Onboarding** tile
---
#### **Step 2: Select the SEO Advertising Add-On**
Once inside the channel setup:
1. Select the **SEO Advertising Add-On.**
2. Click **Continue.**
3. A pop-up prompt will appear — check **“I agree to the increased fees.”
**
4. Click **Continue** again.
> ⚠️ **Note:** It may take a few minutes for the system to process and load.
---
#### **Step 3: Connect the GA4 Analytics Account**
Begin the SEO onboarding process by connecting the dealer’s Google Analytics 4 account:
- Use the dropdown menu (or type in the dealer name) to select the correct **GA4 account.** Data will then start to autopopulate.
****
- Next, use the dropdown menu to select the appropriate **Google Analytics property.
**
- The **Measurement ID** will automatically populate in the following field.
- Finally, select **Configuration** to confirm the details that were entered above, then click **Continue.
**
⚠️ *This may take a few minutes to process.*
---
#### **Step 4: Select Your Site Provider**
Once GA4 is connected, the next step is to identify the dealership’s website provider.
- Use the **dropdown navigation** to select the correct site provider.
- Click **Continue** to confirm your selection.
⚠️ *This selection ensures SEOFlow is correctly configured to work with the dealership’s website setup.*
---
#### **Step 5: Select Dealer OEMs**
After choosing the site provider, you’ll need to select the **OEMs (vehicle brands) the dealership carries.**
- Use the **dropdown menu** to choose one or more OEMs.
- Confirm your selection before continuing.
⚠️ *This step ensures SEOFlow can generate the correct Make/Model and For Sale pages tied to the dealership’s inventory.*
---
#### **Step 6: Add Dealer Branding**
The final stage of onboarding is setting up the dealership’s branding to ensure SEOFlow-generated pages match the dealer’s look and feel.
- **Choose Primary Logo** – Upload a version of the logo designed for use on a light background.
- **Select Main Brand Color** – This will be applied to buttons and other key elements across SEO pages.
- **Select Secondary Brand Color** – Used for accents and highlights.
- Click **Continue** to save your branding selections.
⚠️ *These settings can be updated later if the dealership refreshes its branding.*
---
#### **Step 7: Add Top Models**
Next, select the dealership’s **top-selling models** so SEOFlow can prioritize building the most important SEO pages first.
- Use the dropdown menus to pick the **top 8 models** across the dealer’s OEMs.
For example, if the dealer carries Chrysler, Dodge, and Jeep, you might choose the **3 best-selling models from each brand.**
- Once selections are made, click **Continue.
**
⚠️ *This step helps ensure the highest-demand vehicles get SEO coverage right away.*
---
#### **Step 8: Add Target Locations**
Now, choose the dealership’s **top locations** to help SEOFlow generate geo-targeted pages that capture local searches.
- You can add up to **8 locations.**
- These can be **cities, local nicknames** (like *“Twin Cities”*), or broader **DMA regions.**
- Once the locations are entered, click **Continue.
**
⚠️ *Target locations ensure SEOFlow can build Backyard Pages and local SEO coverage that match how shoppers search in your dealer’s market.*
---
#### **Step 9: Configure Account Settings**
Finally, set up the dealership’s account details to ensure SEOFlow builds accurate, localized pages.
- **Toggle account options:**
- Do you sell **new vehicles**?
- Do you have a **Service Center**?
- Do you sell **Certified Pre-Owned (CPO)** vehicles?
- - Toggle which days the dealership is open.
- Enter **opening and closing times** for each day.
- You can also **import hours directly from Google.**
- **Set dealership hours.**
- Once all account information is in place, click **Continue** to finish setup.
⚠️ *These details help ensure SEOFlow pages are accurate and reflect the dealer’s real business operations.*
---
#### **Step 10: Configure Target Links**
The last step in onboarding is setting up the key links from the dealer’s website. These links will be used across SEOFlow pages to connect visitors back to the main site.
Add the dealership’s links to:
- **New Inventory**
- **Used Inventory**
- **Finance department**
- **Service department**
- **Schedule Service link**
- **Contact page**
- **Hours and Directions**
- **New Model for Sale page**
- Any other primary navigation links that define the dealer’s website structure
Once your target links are added, click **Continue** to complete onboarding.
⚠️ *This step ensures SEOFlow pages align with the dealership’s existing website navigation and user flow.*
---
#### **🎉 Congratulations — You’ve Completed SEOFlow Onboarding!**
You are almost there! Just select the **Complete Onboarding** button and...
... congratulations! Your dealership SEO account is now fully set up. From connecting GA4 to syncing dealer data, branding, and target links, you’ve completed the one-time setup process that powers SEOFlow.
With onboarding complete, your agency is now ready to begin creating automated SEO pages and tracking performance in real-time.
---
#### **Next Steps: Unpacking the Dashboard**
Now that setup is complete, the next step is learning how to navigate the **SEOFlow Dashboard.** The dashboard gives you instant access to traffic trends, AI-powered insights, and performance metrics across every rooftop.
👉 **Continue reading**: [Unpacking the SEOFlow Dashboard](https://support.buyerbridge.com/knowledge/unpacking-the-seoflow-dashboard?hsLang=en)
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