If your agency hasn’t advertised on Pinterest before, this document will walk you through the commonly used areas of the Pinterest Business Hub and Pinterest Ads Manager.
In order to run and manage Pinterest ads for clients, your agency will have to have your own Pinterest Business Manager account.
If your agency does not have an existing business account on Pinterest, set up your new Pinterest Business account here.
Pinterest Business Manager Guide
To access the Pinterest Business Hub, go to http://pinterest.com/business/hub.
What is the Pinterest Business Hub?
Pinterest’s Business Hub is where your agency will go in order to access and manage your clients' Pinterest Ads. Inside of the Hub, you'll see the following:
- Your Dashboard
- Employees
- Ad Accounts
- History
How to Add/Remove Members
Your agency can add, remove and control the individuals associated with your Pinterest Business Hub, alongside their permissions.
If you do not already have access to your client's ad account, you'll need to request access - but first, you'll need to ask for their ad account ID.
>>They can locate their ad account ID from their Business Access page > Ad account section > below their ad account name. under their ad account name.
- Once you have their ad account ID, log into your Pinterest business account > click the down icon in the upper right of the screen.
- From the menu, select Business Access > Partners > select a Partner > click Request ad account > enter ad account ID,
- Drop-down Permissions > select the level of access you need > Send request.
Navigating Ad Accounts Within Your Agency
At any time your agency will have visibility into all of the Ad Accounts that are currently being managed by your agency's Pinterest Business Hub - you will be able to view details about the ad accounts, such as Employees and Billing.
You can also easily add New Ad Accounts by following these steps:
- Log into your Pinterest business account > click the downward arrow icon in the upper right of the screen.
- From the menu, select Business Access > Partners > select a Partner > Add Partner > enter your client's Business ID.
- From there, select Invite a partner to access your assets > click Assign ad accounts.
- Next, assign permissions to the people you’ve added OR you can just click Maybe later if you want to complete the action at another time.
Pinterest Ads Manager Guide
Pinterest Ads Manager provides an overview and the ability to manage the Campaigns, Ad Sets, and Ads that they are running.
To access the Pinterest Ads Manager from the Business Hub you will need to follow these steps:
From the left navigation menu, choose Ad Accounts > Search/Select the Ad Account you want to manage > from the top navigation menu choose Ads > Overview
Note:From the Ads drop-down menu in the top navigation menu, there will be multiple options that will take you to the ads manager.
The above instructions are to take you to the overview screen but you do have the ability to choose a more specific location in the ads manager.
You do have the option of selecting the Ad Account that you would like to manage from this screen if you do not want to choose the Ad Account in the earlier steps or if you would like to switch the account you wish to work on.
Under the Manage Ads section, the first step in running ads is setting up the Campaign. Within the Campaign will be Ad Sets, and those Ad Groups will contain the actual Ads.
Campaign-Level Navigation
At the Campaign level, the objective can be chosen. A few of the objectives that you can choose from are:
- Awareness
- Video Views
- Conversions
- Catalog Sales
- And More
Ad Groups
Ad sets are where the targeting and layouts are set for the ads. Placement for the ad can also be chosen here.
Ads
Here is where you have your creative and messaging that you are wanting to be sent to your target audience. You are able to set your URL parameters for tracking purposes.
Have questions or want to learn more? Contact your Partner Experience Manager or send an email to support@buyerbridge.com.