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Sell Meta VIN Control to Dealers [Editable Asset]

A plug-and-play one-pager you can brand and send to dealerships. It makes the case for VIN-level inventory control in clear, simple language so you can close faster.

Ready to pitch VINFlow to dealers? This guide gives you a branded one-pager and a prospecting email you can send today.

Customize the You Decide Which Vehicles Run template to start more conversations about smarter inventory advertising.

QUICK LINKS ⬇️

Most inventory ads run on autopilot. The platform picks the vehicles most likely to convert, budget concentrates on whatever is easiest to move, and aged units sit ignored. Dealers often don't realize it's happening until they ask why a specific unit hasn't moved in 60 days.

Your one-pager shows how you take that control back. You decide which vehicles get budget, by body type, days on lot, or a specific VIN list. Budget follows your priorities, not the algorithm's.

Prospecting: For new dealership clients

Most dealers have never been shown what inventory ad control actually looks like. Your one-pager puts the problem and the solution side by side in a single page. It opens the conversation about where their budget is actually going and positions you as the agency that knows the difference.

Upsell: For current dealership clients

If a dealer is already running inventory ads with you and has aged units, manager specials, or hard-to-move body types, VINFlow is the upgrade. You're not selling something new. You're showing them a smarter way to use what they already have.

How to Access & Start Editing Now!

[EDITABLE ASSET] - VINFlow Product Sets [EDITABLE ASSET] - VINFlow Product Sets 2

  1. Click here to open the You Decide Which Vehicles Run template in Canva.
  2. Click Use template and start editing. To swap the logo placeholder, click the logo area and drag your uploaded image into place.
  3. Update the contact details, website URL, and any copy you want to adjust.
  4. When you're done, rename the project and click Share > Download > PDF > Download.

Note: You need a free Canva account to edit the template. Sign up at canva.com using a Google account, Facebook account, or email.

What to Highlight When You Send It

The one-pager covers the core message, but here are the talking points to have ready if a dealer asks questions.

The problem dealers recognize: Ad platforms favor vehicles that are already easy to sell. Aged units, manager specials, and specific body types get buried. Budget disappears and it's hard to explain why.

What you're offering: You control which vehicles get budget. Filter by body type, days on lot, price range, or paste a specific VIN list. The spend follows your list, not the platform's guess.

What they get back:

  • Aged inventory gets a real shot at moving, not just leftover budget
  • Manager specials can be targeted down to the exact VIN
  • Spend is clear and reportable by vehicle and by goal
  • When priorities shift, you update the group and relaunch. No rebuilding from scratch.

Optional Email Template

Use this to open the conversation with a new dealership prospect. Customize it to fit your voice and the dealer's situation.

Subject line options:

  • You decide which vehicles get ad spend
  • Your aged inventory isn't the problem. Your ad targeting is.
  • Stop letting the algorithm pick your winners
  • Which vehicles are actually getting your ad budget?

 Hi [Client's Name],

Most AIA ads work the same way: Meta picks the vehicles most likely to convert, budget concentrates on whatever is easiest to move, and the units that actually need help sit ignored.

You end up with high impressions on fast-movers and nothing to show for the vehicles sitting 45, 60, 90 days on lot.

We fix that.

With VIN-level spend control, you decide exactly which vehicles get budget and why. Filter by body type, days on lot, price range, or paste a specific list of VINs. Budget follows your priorities.

Here's what that looks like in practice:

🔒 Aged inventory gets targeted directly, not buried by the algorithm

🔒 Manager specials can be built down to the exact VIN and launched fast

🔒 Spend is clear by vehicle and by goal. No more hard conversations.

I put together a quick one-pager that shows exactly how it works.

Happy to walk you through it on a short call.

[Book a Call]

Best,

[Your Name]

[Your Agency] 

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