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Selling Market Intelligence to Dealers [Editable Asset]

A two-page, white-label one-pager your agency can brand and send to dealers

Use this two-page, white-label one-pager to sell Market Intelligence to your dealers. It shows a dealer how their pricing, days on lot and ad spend compare with the stores around them. Add your agency's logo and contact details, export a PDF and send it.

Quick Links

What's Inside the One-Pager

Front: the pitch. "See Your Lot the Way Your Market Does." An example dealer's price gap, days on lot and slowest model, three snapshot cards (Days on Lot, Your Top Models, Ad Spend Fit) and the four things a dealer gets every month.

[Editable asset] Front of the Market Intelligence dealer one-pager: headline, example dealer panel and three snapshot cards

Back: the proof. A sample Focus Vehicle page from the monthly report, three steps on how it works, and answers to the four questions dealers ask most.

[Editable asset] Back of the Market Intelligence dealer one-pager: sample report page, How It Works steps and dealer FAQ

Every number on the template is fictional example data, labeled on the page. Your logo, name, phone and email go in the marked spots.

Upsell: For Current Dealership Clients

When a dealer has a slow month, they usually blame the ads. Market Intelligence shows them the rest of the story: units priced over the competition, inventory sitting longer than the market, and ad spend going to vehicles local shoppers aren't buying.

  • Bring the one-pager to the next monthly call, then open the dealer's Overview tab and show their real numbers.
  • Lead with one finding, like the model that's aging the most, instead of the whole report.
  • Offer the monthly report as a line item on their plan.

Prospecting: For New Dealerships

Most agencies pitch their own ad results. Open with the dealer's market instead.

  • Send the one-pager ahead of the first meeting so they know what to expect.
  • Walk through a demo dealer with sample data, never another client's account.
  • Close on the monthly report: a plan for what to reprice, what's aging and where the budget should go.

How to Access and Start Editing

Open the Market Intelligence one-pager template in Canva

  1. Click the link above to open the template on Canva.com.
  2. Click Use template. Replace the "Your agency logo" box on both pages with your logo, and add your name, phone and email in the footer.
  3. Rename the project, then select Share > Download > PDF > Download.

Tip: The charts and numbers are a fixed example. To show a dealer their own numbers, open their Market Intelligence tab on your call or send their monthly report.

You'll need a free Canva account. You can sign up with Google, Facebook or an email address.

Market Intelligence Email Template (Optional)

Edit the client name, your name, your company and the call to action before sending.

Subject line options

  • See how your lot compares with the stores around you
  • Your pricing vs. the dealer down the street
  • Which of your units are sitting too long?
  • A monthly look at your local market

Email body

Hi ,

Ever wonder how your prices and days on lot stack up against the dealers around you? We can now show you every month.

The report compares your inventory with vehicles listed for sale on dealer websites near you, refreshed every morning. Each month you'd see:

  • Which units are priced above the market
  • Which models are sitting longer than your competitors'
  • How your top models sell compared with the stores you pick
  • Whether your ad budget is going to what local shoppers are buying

I've attached a quick overview. Do you have 15 minutes this week to look at your market together?


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