Sharing Your Agency's Pixel & Prioritizing Pixel Events [Post Domain Verification Steps]

Following domain verification…

It is your agency’s responsibility to share the Pixel with your dealer client's Business Manager.

And after you have shared the Pixel with your dealer client's Business Manager, the dealer will have to prioritize the Pixel Events (aka configure their own Website Events).

How to Share The Pixel With Your Dealer Clients' Business Manager

Your agency will need to have the dealers Business ID easily accessible in order to share the Pixel with them.

To find your dealer client's (“Partner”) Business ID: Go to business.facebook.com > select your agency’s Business > Business Settings > Users > Partners > find and select the dealer's name > locate their Business ID (ex. ID:1234567891011123)

To share the Pixel from your agency’s Business Manager to a dealer's Business Manager:

  • Go to business.facebook.com and select your agency’s Business

  • Click Business Settings

  • From Business Settings, dropdown Data Sources > click Pixels
    • Locate the Pixel by entering the Pixel ID, Asset Name, or Dealership’s Name (ex. The Car Spot’s Pixel)
  • Click on the name of your dealer client’s Pixel

  • On the Pixels screen, click Partners

  • The “Share This Pixel With a Partner” pop-up will display > Enter Partner Business ID



  • Select Full Control - Manage Pixel by toggling the option the right > click Next > Done

You can confirm that the Pixel was successfully shared with your dealer client’s Business Manager by checking to see if their name is displayed under Partners from the Pixels page. 

IMPORTANT: Your dealer client will receive a partnership request notification from your agency (in their Business Manager) and they will be required to accept it. 

How To Prioritize Pixel Events [Guide For Your Agency's Dealer Client's] 

Here are the steps that your dealer client must take to prioritize Pixel Events:

  • Go to business.facebook.com and select their Business

  • Click Business Settings

  • From Business Settings, dropdown Data Sources > click Pixels
    • Locate the Pixel that your agency shared with them (ex. The Car Spot’s Pixel)

  • Click Open in Events Manager at the top right corner



  • Click on Aggregated Event Measurement



  • Click on Configure Web Events 
    • Find the verified domain that they use with your agency and click on it
  • Click Edit Events > Edit

  • Select the shared Agency Pixel from previous steps and assign the following 4 events:
    • View Content
    • Lead
    • Add to Wishlist
    • Search

You may need to click Add Event in the top right to add additional event slots...


NOTE: Only up to 8 events can be added!
  • After adding all 4 events, click Submit on the bottom right

  • Check Yes and Apply

REMINDER - Any changes made to the Website Events in Business Manager could cause your ads to pause for 72 hours.