TikTok Ads for Car Dealers [Editable One-Pager]

Prospecting and Upselling in the Automotive Industry: Why TikTok Ads Work - Sales Sheet

TikTok ads are a powerful tool for automotive dealerships to increase visibility and engage a younger audience. TikTok ads present a unique opportunity for digital marketing agencies to prospect new automotive clients and upsell existing ones.

Here's how agencies can leverage TikTok ads to grow their business.

Prospecting New Automotive Clients with TikTok Ads

Agencies can attract new automotive clients by showcasing TikTok's ability to reach younger, car-buying demographics like Millennials and Gen Z. Highlighting success stories of how TikTok's creative ad formats (such as Hashtag Challenges or In-Feed ads) increase engagement can build credibility. Additionally, emphasizing TikTok's lower ad competition compared to other platforms allows agencies to position TikTok ads as a cost-effective way for dealerships to boost visibility and attract new leads.

Upselling TikTok Ads to Current Automotive Clients

Agencies can upsell TikTok ads to existing automotive clients by emphasizing its ability to reach untapped younger audiences. Highlight how TikTok ads complement existing strategies by increasing brand awareness, online engagement, and driving qualified leads. Demonstrate how TikTok's interactive and creative ad formats, like Branded Hashtag Challenges, can differentiate the dealership from competitors. Agencies can also present TikTok as a cost-effective addition to current ad campaigns, helping clients expand their reach without significantly increasing their budget. This can be a premium service or an add-on to existing packages.

How to Access & Start Editing Now! 

1. Click here to access the “TikTok Ads for Car Dealers” template on Canva.com and make the resource your own.
2. Click “Use template” and start editing! (Note: Canva uses a simple drag and drop design, so to replace an image all you need to do is click on the image you will be replacing, then drag your new, uploaded image, to that location!) 
3. Once you are done editing, change the name of the Canva project, and click Share > Download > PDF > Download. 

(Important: If you aren’t signed up for a free Canva account, you will need to create one using your Google account, Facebook account, or email!)

TikTok Ads Email Template (Optional)

If you want to send out the TikTok Ads Guide to current clients, or even prospects in your database, here is an example email you can use as a template or edit to your liking. 

Optional Subject Lines

• Drive More Sales with TikTok Ads – Engage a New Audience!
• Discover How TikTok Ads Can Fuel Your Dealership’s Growth
• Get Seen by the Next Gen! 👀🎯Boost Your Sales
• Time to Dance Into More Car Sales with TikTok Ads!

Email Body:

Hi [Client Name],

I hope you're doing well! I wanted to share an exciting opportunity that could help [Dealership Name] reach new car buyers and boost engagement: TikTok ads.

TikTok is one of the fastest-growing platforms, especially among Millennials and Gen Z, who are becoming key car-buying demographics. With its creative, video-centric format, TikTok allows dealerships like yours to showcase vehicles in a fun and engaging way while driving real results.

Here’s why TikTok ads can be a game-changer for your dealership:

• Reach a Younger Audience: Connect with younger car buyers who are highly active on TikTok.
• Engaging Ad Formats: Use creative tools like In-Feed ads or Branded Challenges to highlight your inventory or dealership promotions.
• Lower Competition, Higher Impact: TikTok ads currently have less ad competition compared to other platforms, offering you a cost-effective way to stand out.

Whether you're looking to refresh your current digital strategy or expand into new advertising channels, TikTok ads can help drive more leads to your showroom and website.

Would you have 15 minutes this week to discuss how TikTok ads can work for [Dealership Name]? I’d love to show you how other dealerships are using TikTok to drive success.

Looking forward to hearing your thoughts!

Best regards,
[Your Name]
[Your Position]
[Agency Name]
[Contact Information]