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TikTok Inventory Ads turn your client's new and used inventory into ads on TikTok. BuyerBridge handles the setup, the campaigns and the reporting, right next to your client's other channels.
Quick Links
- Why TikTok for dealers
- Onboard a client to TikTok
- Deploy TikTok Playbooks
- Pick the vehicles with Product Sets
- See TikTok results
Why TikTok for dealers
TikTok puts vehicles in front of shoppers in short, sound-on video, a format many of them don't see from dealers on other channels.
Inventory ads pull from the client's catalog, so the vehicles in the ads stay in line with what's on the lot.
Onboard a client to TikTok
Start in Organization > Onboarding. The TikTok steps connect the client's TikTok Business Center, ad account and assets to BuyerBridge.
The Identity step picks the TikTok profile the ads run under. The profile has to be linked to the client's Business Center and ad account.
Deploy TikTok Playbooks
- Go to Playbooks > Browse and check TikTok under Channel.
- Click Deploy on a Playbook and check TikTok in the dialog.
- Work through the setup steps, then review and deploy.
TikTok Playbooks target by DMA (designated market area). You pick the DMAs on the Locations step.
📣 Some TikTok deploys go through an order. When the dialog says Our team builds it, usually within 3 business days under TikTok, the button reads Continue to order and our team builds the campaigns for you. Click What can delay an order in the dialog for common holdups.
The full walkthrough is in How to Deploy a Playbook.
Pick the vehicles with Product Sets
TikTok is one of the platforms in the Product Set Builder. Build a set, such as used trucks or aged inventory, and pick it when you deploy.
See How to Create a Product Set.
See TikTok results
- Dashboard: open the client's Dashboard and click TikTok in the channel bar. You get spend, CPM, clicks, CPC, leads and CPL, plus the Insights Explorer funnel. See Account Dashboard Overview.
- Reports: Report Builder includes TikTok metrics, so TikTok can sit in the same report as Meta, Google and the rest. See How to Create Reports with Report Builder.
- Channel Settings: the TikTok tab links straight to the client's TikTok ad account, pixel and catalog. See How to Use the Channel Settings Panel.
