As we’ve previously mentioned, BuyerBridge is no longer exclusive to advertising on Facebook & Instagram!
Click here to check out all of the advertising channels that are now available to all partners in BuyerBridge.
TikTok Inventory Ads: The Benefits
Your clients’ inventory can be in the spotlight with scroll-stopping video ads on TikTok!
TikTok is the most popular platform for information density. TikTok inventory Ads will:
- Dynamically generate single image + video ads from your clients’ product imagery that rotate every 4-6 videos.
- Help clients achieve fast growth and the highest visibility with TikTok's advanced content discovery process.
- Delivers new content to prospects and retargets them based on their viewing preferences/usage.
- Utilize smart targeting to maximize engagement.
- Place ads in front of the shoppers inside the DMA that are most relevant to and most likely to purchase from your dealer-client
- Creates constant cycles of engagement with the help of short-form, sound-on video formats.
Get more details + fun facts on TikTok Inventory Ads here!
TikTok Advertising In The BuyerBridge Platform
Onboarding Dealers To TikTok
TikTok has been added to Onboarding!
- Agencies are able to start onboarding their clients to TikTok directly through the dashboard.
- There is be a TikTok-specific step in onboarding for agencies to fill out and complete.
- From there, our Ops team will be able to begin working on setting up all the TikTok assets required to start running Ads for clients.
Quickly Deploy TikTok Ad Campaigns
Go to market with ready-to-deploy, fully developed TikTok ad campaigns that differentiate your clients' brand through brand awareness campaigns, turn their new/used inventory into TikTok Inventory ads, and run service ads that create customers for life...all in just one click.
- Dealer-specific campaign strategy
- Engaging ad creative
- Captivating ad copy
- Precise audience targeting
TikTok City Targeting
Until recently, targeting on TikTok was limited to “general radius targeting,” but we have some EXCITING NEWS…🎉 TikTok now allows advertisers to target by city!
If TikTok’s new city targeting capabilities cover your client’s city, the best practice is to target specific cities rather than the DMA-level targeting alternative.
IMPORTANT: Currently, TikTok’s city targeting is available for approximately 75 cities across the US (many of those contained within larger states), which means that not all states are supported. As TikTok continues to support additional cities, your business will be notified.
TikTok Dashboard
We have designed a TikTok Dashboard which is located under the TikTok dropdown section located in the navigation menu of our platform.
Keep in mind, that you’ll only ever see this dropdown for your dealer-clients who are running ads on TikTok through BuyerBridge.
👉 Don't worry our old dashboard has not gone away it has just gone global! It will include all channels that are active with BuyerBridge where you can compare metrics.
Click here to learn more about the Global Dealer Dashboard.
The TikTok Dashboard includes the following components:
- TikTok-Metric Funnel + Graph
- TikTok Advertising Overview
- PDF Report Builder
TikTok Metric Funnel + Graph
Visual representation of your dealer-client's TikTok advertising efforts and outcomes, from Impressions and Spend to Leads and Cost Per Lead (similar to what was in place for Facebook & Snapchat).
TikTok Advertising Overview
Displays key metrics such as Click Rate and includes a metric comparison component so you can compare metrics and identify how the channel is performing at a quick glance.
PDF Report Builder
Agencies have the ability to quickly build reports/report templates using the TikTok data we capture.
You are able to use the PDF Report builder for TikTok the same way you are able to with Facebook data, now.
Click here for more details on our PDF Report Builder for Facebook and see how you can use it for TikTok.
TikTok Channel Settings
Our team created a TikTok Channel Settings panel within the dashboard for your dealer-clients who are running TikTok Inventory Ads.
The TikTok Channel Settings shows their TikTok Ad Account, Pixel ID, and Catalog once they have been created; as well as link them out to the TikTok platform.
Stay Tuned!
We know this is all exciting, and as much as you might be ready for TikTok, the BuyerBridge team is working hard to make sure that TikTok Ads in BuyerBridge are ready for you and your dealer-clients.
Stay tuned for more information on when to expect TikTok Inventory Ads to be available for your dealer-clients, and additional TikTok features within BuyerBridge to look forward to!