Use This TikTok Ads Brochure to Prospect and Upsell Automotive Clients
TikTok is rapidly growing, especially among Millennials and Gen Z, making it a valuable platform for car dealerships to attract new buyers. This article will explore how digital marketing agencies can leverage TikTok ads to prospect new automotive clients or upsell existing ones.
Prospecting New Automotive Clients with TikTok Ads
Agencies looking to attract new automotive clients can leverage TikTok’s unique reach to engage prospective dealerships. By highlighting TikTok’s demographic strengths, agencies can showcase how the platform effectively connects with younger car buyers, particularly Millennials and Gen Z. These groups are becoming an important part of the car-buying market, and dealerships that tap into this audience can gain a competitive edge.
Offering free consultations or providing sample ad creatives can also be an effective strategy for drawing in new prospects, giving them a clear sense of how TikTok ads can work for their dealership.
Upselling TikTok Ads to Current Automotive Clients
For existing clients, TikTok ads present a valuable opportunity to expand their current marketing strategy. Marketers can position TikTok ads as a complement to their clients’ existing social media strategies, helping them reach new, untapped audiences. While platforms like Facebook and Instagram might already be part of a dealership’s advertising plan, TikTok’s unique, creative ad formats provide a fresh way to engage potential buyers, driving more qualified leads and brand visibility. With the BuyerBridge app, you can deploy pre-built ads to this channel with minimal impact on your workflow.
By offering TikTok ads as a premium service, agencies can help clients differentiate their brand through creative, interactive content, such as Hashtag Challenges or In-Feed ads. Highlighting the platform’s ability to drive engagement and increase traffic can make it easier for dealerships to see the value, ultimately leading to more conversions and a higher ROI.
How to Access & Start Editing Now!
- Click here to access the “Boost Your Dealership Visibility with TikTok Ads” template on Canva.com and make the resource your own.
- Click “Use template” and start editing! (Note: Canva uses a simple drag and drop design, so to replace an image all you need to do is click on the image you will be replacing, then drag your new, uploaded image, to that location!)
- Once you are done editing, change the name of the Canva project, and click Share > Download > PDF > Download.
(Important: If you aren’t signed up for a free Canva account, you will need to create one using your Google account, Facebook account, or email!)
Boost Your Dealership Visibility with TikTok Ads Email Template (Optional)
Optional Subject Lines:
- Learn Why TikTok Ads Have 14% Higher Engagement for Automotive Brands
- TikTok Isn’t Just for Dance Moves – It’s for Selling Cars, Too
- TikTok Ads: Your Dealership’s Next Big Sales Tool
- How TikTok Ads Can Increase Your Dealership’s Visibility
Email Body:
Hi [Client Name],
I wanted to share a unique opportunity that could help [Dealership Name] attract new car buyers and increase engagement: TikTok ads.
TikTok is rapidly growing, especially among younger audiences like Millennials and Gen Z, who are now entering the car-buying market. With its dynamic, video-centric platform, TikTok allows dealerships to creatively showcase vehicles, promotions, and brand stories in a way that captures attention and drives real results.
Why TikTok Ads?
- Reach Younger Buyers: Engage new audiences where they’re spending time.
- Stand Out with Creative Content: Use unique ad formats to grab attention.
- Cost-Effective & High Impact: Less competition means more visibility for less.
Let’s schedule 15 minutes to discuss how TikTok ads can drive more traffic and sales for [Dealership Name]. I’ll share how other dealerships are already seeing great results.
Best regards,
[Your Name]
[Your Position]
[Agency Name]
[Contact Information]