VINFlow 101: Starting Guide

What is VINFlow + Who It’s For

VINFlow is a VIN-level filtering tool built for running inventory ads. It helps you pick the exact vehicles (VINs) you want to promote and control how spend is applied.

With VINFlow, you create Product Sets right inside BuyerBridge and attach them to inventory Playbooks, so your budget supports the vehicles that need attention, and not just the easiest sellers.

VINFlow works across multiple advertising channels, including Google, Meta, Snapchat, TikTok, and Pinterest, so your team can keep the same inventory strategy no matter where you’re running ads.

What makes VINFlow unique

You can build Product Sets in two powerful ways:

Copy + paste individual VINs to target exact vehicles (perfect for manager specials or “push these today” lists)
Build Product Sets using Ads Performance filters like impressions, spend, clicks, CTR, leads, or views.
Then tighten it further with standard filters like SUVs/Trucks, New/Used/Certified, make/model, price, and more.

These Product Sets can then be attached to inventory Playbooks (ex: AIAs, VLAs) to launch faster and stay in control of spend.

✅ Good to know: Product Sets auto-update as new vehicles enter your inventory and match your rules.

VINFlow helps you:

Filter inventory down to the VIN
Create reusable Product Sets for Playbooks
Apply VIN Spend Control so spend doesn’t pile onto only a few “easy” VINs
Focus budget on vehicles that typically get overlooked by platform algorithms
Launch consistent inventory strategies across Google, Meta, Snapchat, TikTok, and Pinterest
Show spend and results in a way that’s easier to explain to clients

Quick Links

Quick Start (5 Minutes)
Where to Find VINFlow in BuyerBridge
How to Create Your First Product Set
- Starter Product Sets (What to build first)
- Exclusive Feature: Optional VIN Spend Lock
Best Practices + Recommendations
Quick Quality Assurance Tips

Next Steps + Continued Reading

Troubleshooting

Quick Start (5 min path to launch)

Want the fastest path to your first “win”? Do this:

Open Product Sets in the app (under the Inventory tab)
At the top of the page, select your advertising platform(s) (Google, Meta, Snapchat, TikTok, Pinterest)
Choose how you want to build your Product Set:
- Option A: Paste VINs (target exact vehicles)
- Option B: Use performance filters (impressions, spend, clicks, CTR, leads, or views)
Add standard filters to tighten the set (examples: Aged 45+ Days, Under $25K, Trucks/SUVs, New/Used/Certified)
Click Create Vehicle Set save it with a clear name (example: “Aged 45+ Days – Under $35K”)

Pro tip: Start with 3 “starter sets” for every rooftop:

Aged inventory
Price band (example: Under $25K / Under $35K)
New arrivals (last 7–14 days)

Where to Find “VINFlow” (Product Sets) in BuyerBridge

VINFlow lives directly inside the BuyerBridge app under the Inventory tab.

Log in to BuyerBridge
From the left menu, click Inventory
Click Product Sets

What you’ll see after clicking Product Sets

When you open Inventory → Product Sets, you’ll land on the VINFlow dashboard where all vehicles are shown by default.

On this page, you’ll typically see:

Select Advertising Platforms (Google, Meta, Snapchat, TikTok, Pinterest)
Vehicle Filters (to narrow down the exact VINs you want)
A grid of vehicles (your current results)
A Create Vehicle Set button (this saves your filtered selection as a Product Set)

Important: Before you create your first Product Set, start by choosing your advertising platform(s) and applying filters—otherwise you may accidentally create a set that includes everything.

How to Create a Your First Product Set

Once you’re on the Product Sets page, you’ll see all vehicles by default. Your goal is to narrow that list and save it as your first Product Set.

Here’s the quick flow:

Select your advertising platform(s) (Google, Meta, Snapchat, TikTok, Pinterest)
Build the set using Paste VINs or Ads Performance filters
Refine with standard vehicle filters (SUV/Truck, New/Used/Certified, price, days on lot, etc.)
Click Create Vehicle Set and save it with a clear name

Pro tip: Don’t save a set with “all vehicles” unless you truly mean it. Start with something focused like Aged Inventory or a Price Band.

Need help with any step?

🔗 Use these guides:

How to Create a Product Set (Step-by-Step)
How to Paste VINs to Target Exact Vehicles
How to Build Product Sets Using Performance Filters
Vehicle Set Templates You Can Copy

Starter Product Sets (steal these)

If you’re not sure what to build first, start with these 3 sets:

Aged Inventory (example: 45+ Days on Lot)
Price Band (example: Under $25K / Under $35K)
New Arrivals (example: last 7–14 days)

Optional VIN Spend Lock (max spend per VIN)

VIN Spend Lock is an optional feature that lets you set a max spend per VIN inside a Product Set.

Why use it: It helps prevent spend from piling onto only a few VINs and can improve coverage across the set.

Example: Set a cap like $14 per VIN when you want tighter guardrails.

🔗 Want the full walkthrough: How to Set VIN Spend Lock (Step-by-Step)

Best Practices (recommended set size + budget)

VINFlow works best when you group similar vehicles together because that matches how people shop (by body style, price, model, etc.).

Recommended starting point:

Build Product Sets with 15+ vehicles (smaller sets limit delivery)
Group by Model Line, Body Style, Days on Lot, Price Range, or Model Year
Plan for at least $15/day per VINFlow campaign for best results

🔗 Want the full budget guide (by set size)? VINFlow Best Practices: Product Set Size + Budget Recommendations

Quick QA Tips (30 seconds before you move on)

Before you save (or use) a Product Set, do this quick check:

✅ Platform check: Did you pick the right platform(s) at the top?
✅ Vehicle count check: Did you accidentally include all vehicles? Is the set too small?
✅ Filter check: Do your filters match the goal (aged, price band, body style, etc.)?
✅ Naming check: Is the name clear for your whole team?