---
title: How to Create and Connect Assets for TikTok Onboarding
description: "Set up TikTok for a client in BuyerBridge: Business Center, ad account, pixel, catalog, TikTok identity and asset connection."
---
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3. [TikTok Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#tiktok-onboarding)
# How to Create and Connect Assets for TikTok Onboarding
## Create a TikTok Business Center, ad account, pixel and catalog, then connect them in BuyerBridge.
To onboard a client to TikTok in BuyerBridge, your agency needs a TikTok Business Center, and the client needs an ad account, a pixel, a catalog (for inventory ads) and a linked TikTok profile. BuyerBridge doesn't create TikTok assets for you. You create them in TikTok, then pick them in BuyerBridge.
For the steps every channel shares, see [How to Onboard Client Accounts to Any Channel](https://support.buyerbridge.com/knowledge/how-to-onboard-client-accounts-to-any-channel?hsLang=en).
### Quick Links
- [Step 1: Create Your TikTok Business Center](https://support.buyerbridge.com/knowledge/create-assets-for-tiktok-onboarding#tiktok-business-center-creation)
- [Step 2: Create the Client's Ad Account](https://support.buyerbridge.com/knowledge/create-assets-for-tiktok-onboarding#tiktok-advertiser-account)
- [Step 3: Add Members](https://support.buyerbridge.com/knowledge/create-assets-for-tiktok-onboarding#add-members)
- [Step 4: Create the TikTok Pixel](https://support.buyerbridge.com/knowledge/create-assets-for-tiktok-onboarding#tiktok-pixel)
- [Step 5: Create the TikTok Catalog](https://support.buyerbridge.com/knowledge/create-assets-for-tiktok-onboarding#tiktok-catalog)
- [Step 6: Link the Client's TikTok Profile](https://support.buyerbridge.com/knowledge/create-assets-for-tiktok-onboarding#create-tiktok-identity)
- [Step 7: Connect TikTok Assets in BuyerBridge](https://support.buyerbridge.com/knowledge/create-assets-for-tiktok-onboarding#connecting-assets)
### Step 1: Create Your TikTok Business Center
Your Business Center is your agency's home in TikTok for users, ad accounts, audiences and billing. It's the only TikTok asset you need before connecting TikTok to BuyerBridge. You can create the rest before or after that connection.
Create one through [TikTok's Business Center registration page](https://business.tiktok.com/organization/qualified/register), or sign in at [business.tiktok.com](https://business.tiktok.com) if you already have one.
Then connect TikTok to BuyerBridge. The first time you set up TikTok for a client, the TikTok card in Channel Setup shows **Authenticate and Setup**. Sign in with a user who's an admin of your Business Center. See [How to Connect Your Agency to a New Channel](https://support.buyerbridge.com/knowledge/omnichannel-authentication?hsLang=en).
### Step 2: Create the Client's Ad Account
1. In your Business Center, go to **Assets** \> **Advertiser accounts**.
2. Click **Add advertiser account** \> **Create new**.
3. Fill in the client's company name, industry, place of registration, account name, time zone and website. Choose an Ads Manager account.
4. Finish the billing step and submit.
Add a payment method in the ad account's settings before ads can run.
⚠️ Important: Set the client's correct time zone. A wrong one throws off reporting and scheduling.
### Step 3: Add Members
Invite your team to the Business Center under **Users** \> **Members** \> **Invite member**, with admin access. Then open the ad account and assign members to it.
Add your Partner Experience Manager as an admin too, so we can help troubleshoot. Ask them which email to use. [Why we ask](https://support.buyerbridge.com/knowledge/why-does-buyerbridge-need-admin-access?hsLang=en).
### Step 4: Create the TikTok Pixel
1. Open the client's ad account in Ads Manager and go to **Assets** \> **Events** \> **Web events**.
2. Create a pixel. Name it clearly, for example "Client Name - TikTok Pixel".
3. Choose to install the code manually, and turn on first-party cookies and automatic advanced matching (email and phone).
The client's website provider installs the pixel code in the site header. The pixel ID shows under the pixel name.
### Step 5: Create the TikTok Catalog
You need a catalog to run inventory ads. BuyerBridge only shows the catalog field when the client's products use one.
1. In your Business Center, go to **Assets** \> **Catalogs** and create a catalog. Name it "Client Name - TikTok Catalog" and set the client's location and currency.
2. In the catalog, add products from a **Data feed schedule**.
3. Paste the feed URL from BuyerBridge. You'll find it on the **Connect TikTok Assets** step of onboarding, under "During setup you'll need the feed URL below". Skip the login fields.
4. Set the schedule to update hourly and to replace the feed on each update.
5. Assign the catalog to the same TikTok user you connected to BuyerBridge, so BuyerBridge can see it.
The first import can take several hours.
### Step 6: Link the Client's TikTok Profile
TikTok ads run from a real TikTok profile. The client's TikTok account has to be linked to your Business Center and to their ad account before BuyerBridge can use it. Follow [How to Set Up a TikTok Profile for Advertising](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising?hsLang=en).
### Step 7: Connect TikTok Assets in BuyerBridge
Open the client's onboarding (**Onboarding** \> **Add Account** for a new client, or the TikTok card in Channel Setup for an existing one).
On **Connect TikTok Assets**, pick each asset from its list:
- **Business Manager**: your agency's Business Center
- **Ad Account**: the client's ad account, with billing set up
- **Pixel**
- **Catalog**: shown when the client's products use one
On **TikTok Identity**, choose the client's profile from **Select TikTok Identity**. Don't see it? Link it to the ad account in TikTok, then click **Refresh**.
Then finish the Account Setup and Review steps in the [onboarding guide](https://support.buyerbridge.com/knowledge/how-to-onboard-client-accounts-to-any-channel?hsLang=en).
Questions? Contact your Partner Experience Manager or email [support@buyerbridge.com](mailto:support@buyerbridge.com).
### Continue Learning
- [Back to Hub: How to Onboard Client Accounts to Any Channel](https://support.buyerbridge.com/knowledge/how-to-onboard-client-accounts-to-any-channel?hsLang=en)
- [How to Set Up a TikTok Profile for Advertising](https://support.buyerbridge.com/knowledge/how-to-set-up-a-tiktok-profile-for-advertising?hsLang=en)
- [How to Connect Your Agency to a New Channel](https://support.buyerbridge.com/knowledge/omnichannel-authentication?hsLang=en)
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