---
title: "Google Tools 101: Starting Guide"
description: "Get started with Google in BuyerBridge: onboard a client, deploy Google Playbooks, and read the Google dashboard and Vehicle Advertising report."
---
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1. [Help Center](https://support.buyerbridge.com/knowledge?hsLang=en)
2. [Multichannel Advertising](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en)
3. [Google](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#google)
# Google Tools 101: Starting Guide
## A quick tour of BuyerBridge's Google tools: what they do, where to find them, and what to click first once a client is connected.
BuyerBridge runs a client's Google Search, Performance Max and Vehicle Listing Ads from the same place as their other channels. This guide shows where each Google tool lives and links to the full walkthroughs.
### Quick Links
- [Before You Get Started](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#before_you_get_started)
- [How to Onboard a Client's Google Channel](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#onboarding)
- [How to Deploy Google Campaigns](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#how_to_deploy)
- [Where to Find the Google Dashboard](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#google_dashboard)
- [The Vehicle Advertising Report](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#vehicle_advertising_report)
- [How Influenced Sales Work](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#influenced_sales)
- [Google in Campaign Management](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#campaign_management)
- [Google Budgets and Reports](https://support.buyerbridge.com/knowledge/google-tools-101-starting-guide#google_reporting)
### Before You Get Started
Have one Google login that can reach all of the client's Google accounts:
- Google Ads
- Google Business Profile
- Google Analytics (GA4)
- Google Merchant Center
💡 Tip: Double-check you're picking the right client account and property. Most missing-data problems come from connecting the wrong one.
### How to Onboard a Client's Google Channel
Each client's Google channel is set up once. You connect their Google accounts, and BuyerBridge builds the feed, sets up conversion tracking and creates the account assets Google needs. After that, the account is ready for Search, Performance Max and Vehicle Listing Ads.
🔗 Step by step: [How to Onboard a Client's Google Channel](https://support.buyerbridge.com/knowledge/onboarding-a-clients-google-channel-in-buyerbridge?hsLang=en)
### How to Deploy Google Campaigns
Once the client's Google channel is connected, deploy Google campaigns from **Playbooks** \> **Browse**. The wizard walks you through budgets, keywords, ad copy and locations. On the Review step, pick a **Launch status**: **Paused (recommended)** or **Active**.
- 🔗 [How to Deploy a Google Search Campaign with Playbooks](https://support.buyerbridge.com/knowledge/how-to-deploy-a-google-search-campaign-with-playbooks?hsLang=en)
- 🔗 [How to Deploy a Google Performance Max Campaign](https://support.buyerbridge.com/knowledge/how-to-deploy-a-google-performance-max-campaign?hsLang=en)
### Where to Find the Google Dashboard
1. Pick the client in the account dropdown at the top of the page.
2. In the left menu, open ***Client name* Dashboard** and click **Dashboard**.
3. In the **Channel Dashboard** row, click **Google**.
- **Metric cards**: spend, CPM, clicks, CPC, leads and CPL, each with the change from the previous period. Click a card to chart it.
- **Insights Explorer**: the **Funnel** tab follows impressions to clicks to leads; the **Compare** tab charts two metrics side by side.
- **Campaigns**: each Google campaign's numbers, plus a **Secure Preview URL** to share ads with the client.
- **Report**: build a report from the dashboard.
🔗 Read more: [Account Dashboard Overview](https://support.buyerbridge.com/knowledge/account-dashboard-overview?hsLang=en)
Use **Current period**, **Previous period** and **Campaigns** in the top bar to change what the dashboard shows.
### The Vehicle Advertising Report
For automotive accounts, open **Inventory** \> **Vehicle Advertising** to see performance vehicle by vehicle. The report covers Google, Meta, Snapchat and Pinterest.
- **Summary cards**: average spend per VIN, total influenced sales, average days advertised and more, split into new and used.
- **Vehicle Performance** table: spend, impressions, clicks, CTR, CPM, CPC, leads, days in lot, days in BuyerBridge and status for each VIN.
- **Flat** or **Grouped**: one row per vehicle per channel, or one row per vehicle.
- **Export CSV**: download the table.
🔗 Read more: [Google Vehicle Advertising Report](https://support.buyerbridge.com/knowledge/google-vehicle-advertising-report-in-buyerbridge?hsLang=en)
### How Influenced Sales Work
Click **Influenced** above the Vehicle Performance table to show only vehicles your ads helped sell. Click **All** to go back.
BuyerBridge counts a sale as influenced when the vehicle had ad spend, got at least one click from an ad, and was later marked sold. It works without a sold report from the dealership, which makes it handy in client meetings.
### Google in Campaign Management
Open **Campaign Management** in the left menu to check Google campaigns next to the client's other channels: spend, clicks, CPC, leads and more on one screen. Use it as a weekly health check before client calls.
From here you can also create a preview link so the client can review ads before they launch.
- 🔗 [How to Use the Campaign Management Tool](https://support.buyerbridge.com/knowledge/how-to-use-the-campaign-management-tool?hsLang=en)
- 🔗 [How to Generate Ad Previews in BuyerBridge](https://support.buyerbridge.com/knowledge/how-to-generate-ad-previews-in-buyerbridge?hsLang=en)
### Google Budgets and Reports
- **Budgeting** (left menu, under Organization): set monthly budgets for Google and other channels and track pacing across accounts.
- **Reports** \> **Report Builder**: build Google reports with the KPIs and dates a client cares about, or start from a template.
💡 Tip: Start from a template. Once you know what the client watches most, customize from there.
### Continue Learning
- [How to Onboard a Client's Google Channel](https://support.buyerbridge.com/knowledge/onboarding-a-clients-google-channel-in-buyerbridge?hsLang=en)
- [How BuyerBridge Sets Up Google VLAs](https://support.buyerbridge.com/knowledge/how-to-setup-google-vehicle-listing-ads?hsLang=en)
- [How to Deploy a Google Search Campaign with Playbooks](https://support.buyerbridge.com/knowledge/how-to-deploy-a-google-search-campaign-with-playbooks?hsLang=en)
- [How Keyword Suggestions Work in Google Search Playbooks](https://support.buyerbridge.com/knowledge/how-keyword-suggestions-work-in-google-search-playbooks?hsLang=en)
- [Google Vehicle Advertising Report](https://support.buyerbridge.com/knowledge/google-vehicle-advertising-report-in-buyerbridge?hsLang=en)
- [How to Use the Budgeting Tool](https://support.buyerbridge.com/knowledge/how-to-use-the-budgeting-tool?hsLang=en)
- [How to Create Reports with Report Builder](https://support.buyerbridge.com/knowledge/how-to-create-reports-with-report-builder-2.0?hsLang=en)
- [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#main-content)
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- [Google Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#google-onboarding)
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- [Ads Library](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#ads-library)
- [Best Practices](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#best-practices)
- [Budgeting](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#budgeting)
- [Campaign Management](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#campaign-management)
- [EventFlow](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#eventflow)
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- [Market Intelligence](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#market-intelligence)
- [Multichannel Advertising](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#main-content)
- [Overview](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#overview)
- [Google](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#google)
- [Meta](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#meta)
- [Pinterest](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#pinterest)
- [Snapchat](https://support.buyerbridge.com/knowledge/multichannel-advertising?hsLang=en#snapchat)
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- [Instagram Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#instagram-sales-assets)
- [Meta Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#meta-sales-assets)
- [Omnichannel Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#omnichannel-sales-assets)
- [Pinterest Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#pinterest-sales-assets)
- [Snapchat Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#snapchat-sales-assets)
- [TikTok Sales Assets](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#tiktok-sales-assets)
- [SEO for Dealers](https://support.buyerbridge.com/knowledge/agency-sales-assets?hsLang=en#seo-for-dealers)
- [Product Updates & Enhancements](https://support.buyerbridge.com/knowledge/product-updates-enhancements?hsLang=en#main-content)
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- [Metrics Defined](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#metrics-defined)
- [Leads](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#leads)
- [Reporting](https://support.buyerbridge.com/knowledge/metrics?hsLang=en#reporting)
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