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Google Tools 101: Starting Guide

A quick tour of BuyerBridge’s Google tools, including what they do, where to find them, and what to click first after you’re connected.

Quick Links

🚧 Before You Get Started

➡️ Before you connect Google to BuyerBridge, make sure you have one master Google login that has access to the client’s:

  • Google Ads account

  • GA4 (Google Analytics) property

  • Google Search Console property

‼️ Tip: Double-check you’re connecting the correct client/property. Most “missing data” issues come from selecting the wrong GA4 or Search Console setup.

 

Where to Find Google in BuyerBridge

To access Google tools in BuyerBridge:

  1. Log in to BuyerBridge

  2. In the left navigation, go to Channels

  3. Expand the Google section

How to Find Google Channel in BuyerBridge

Where to Find The Google Dashboard (Your Home Base)

To access Google tools in BuyerBridge:

  1. In the left navigation, go to Channels

  2. Click Google

  3. Choose the Dashboard

How to Find Google in BuyerBridge

Breaking Down The Google Dashboard

The Google Dashboard in BuyerBridge gives you a real-time view of performance across your connected Google properties so you can spot changes fast, explain results clearly, and take action without bouncing between platforms.

🔋 Reporting insights are powered by your integrations with Google Ads, GA4 (Google Analytics), and Google Search Console.

  • Google Metric Funnel – A full-funnel snapshot of impressions, clicks, leads, and cost metrics in one view.

  • Performance Trend by Metric – Track one KPI at a time (like leads) and see how it moves over your selected date range.

  • Period Comparisons – Quick benchmark tiles for Previous Period, Last Month, and 90-Day Average so you can answer “what changed?” instantly.

  • Google Ads Overview KPIs – At-a-glance totals for spend, CPM, clicks, CPC, leads, and CPL—perfect for quick updates.

  • Compare Google Metrics – Side-by-side charts (like clicks vs spend) to spot relationships, pacing issues, and performance shifts faster.

Google Dashboard in BuyerBridge

Breaking Down the Vehicle Advertising Report

The Vehicle Advertising report gives you a vehicle-by-vehicle view of performance, so you can quickly see what inventory is getting attention (and what’s not).

  • Vehicle Advertising Summary – Quick totals at the top, including Avg Cost per VDP View, Total VDP Views, Total Leads, Total Spend, Daily VDP View Range, and Avg Impressions.

  • Make / Model Stats – Fast links to see top-performing models by impressions, VDP views, and leads (great for quick “what’s working?” checks).

  • Inventory Details Table – A full list of vehicles with performance metrics like Spend, Impressions, Clicks, CPC, CTR, Leads, and CPA—so you can spot winners and underperformers fast.

  • Days in Lot + Days in BuyerBridge – Helpful context columns so you can see how long a unit has been sitting and how long it’s been tracked.

  • Status Tracking (like SOLD) – Vehicle status is visible in the table, making it easier to review performance with real inventory outcomes in mind.

Google Inventory Report in BuyerBridge

 🔗 For a detailed walkthrough, see Unpacking the Google Vehicle Advertising report.

How to Locate Google Campaign Management

Campaign Management is your “single screen” view for checking Google performance (and comparing it to other channels) without tab switching.

  • Compare Google to other channels side-by-side so you can spot changes faster

  • Scan key Google KPIs quickly like spend, clicks, CPC, leads, and totals

  • Catch Google pacing issues early when performance dips or budget shifts

Google Campaign Management in BuyerBridge

💡 Tip: Use Google Campaign Management as your weekly “health check” before building Google reports or hopping on client calls.

🔗 For a detailed walkthrough, see Unpacking Google Campaign Management.

Google Ad Previews in Campaign Mangement

BuyerBridge lets you generate a Secure Preview URL from Google Campaign Management so clients can review ads in a clean view.

  • Create one shareable Google Ads preview link for client review

  • Reduce “which Google ad is this?” confusion and email back-and-forth

  • Speed up approvals so Google campaigns can launch sooner

How to Send Ad Previews in Campaign Management in BuyerBridge

🔗 For a detailed walkthrough, see Sending Google Ads for Approval with Secure Preview URLs.

How to Find Report

Google reporting in BuyerBridge is designed to be fast and repeatable so you’re not rebuilding the same report every week.

  • Use a pre-built Google report when you want speed and consistency

  • Build a custom Google report when you need specific KPIs for a client

  • Google reporting insights are powered by your connected Google Ads + GA4 + Google Search Console data (based on what you’ve integrated)

Finding Reports for Google in BuyerBridge

💡 Tip: Start with a pre-built report first. Once you know what the client cares about most, customize from there.

🔗 For a detailed walkthrough, see How to Build Google Reports (Pre-Built vs Custom).

Next Steps

  • Onboarding Google VLA in BuyerBridge (Step-by-Step Setup) →

  • Google Dashboard Overview in BuyerBridge →

  • Reporting in BuyerBridge for Google (Custom vs Pre-Built Reports) →

  • Campaign Management View: How to Scan Performance Across Channels →

  • Secure Preview URLs: Send Ads for Approval →

  • Troubleshooting: Google Connected but Data Isn’t Showing →