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      How to Build a Backyard Page

      Step-by-step guide to creating Backyard Pages that help dealerships rank in nearby towns, cities, and metro areas.

      Backyard Pages are designed to expand a dealership’s reach beyond its rooftop. These pages target local search terms—like “Ford dealer near Tampa” or “Chevy service in the Twin Cities”—so dealerships can dominate results across multiple nearby towns, neighborhoods, or DMA regions.

      In SEOFlow, Backyard Pages are automatically formatted with schema and structured to link into your core hub pages, helping agencies improve local SEO visibility without hours of manual builds.

      Quick Links

      Why Are Backyard Pages Important for Local SEO?

      • Capture local intent → Buyers often search with “near me” or city-specific keywords when they’re ready to visit a dealer.

      • Expand market coverage → A single “near me” page isn’t enough; Backyard Pages allow dealerships to target multiple cities or regions.

      • Strengthen local SEO → Optimized for location-based searches, these pages build relevance with Google and help dealers own more local SERPs.

      • Boost hub pages → Linking Backyard Pages to Make/Model or Service hubs improves authority across your entire SEO structure.

      Why should dealerships use Backyard Pages?
      Backyard Pages help dealerships rank in nearby towns, cities, and metro areas, not just their rooftop location. By targeting multiple locations, dealers expand their market reach and capture more local buyers.

      How do Backyard Pages improve SEO?
      They are optimized for city-based and “near me” searches, which tells search engines the dealership is relevant across multiple regions. When linked back to core hub pages, Backyard Pages strengthen site authority and boost overall rankings.

      What’s the advantage for agencies?
      Agencies save time by building city-focused pages programmatically instead of manually creating them. This allows them to scale local SEO strategies across multiple rooftops and prove stronger results to clients.

      How to Build a Backyard Page

      1. Log in to BuyerBridge.

      2. From the SEO tab, open the Page Builder.

      3. In the upper right corner, click the + icon to start a new page.

      4. Select Backyard Page as the page type.

      5. Fill in the required details:

        • Article Title : Add a clear, location-focused title (e.g., Ford Dealer in Orlando).

        • Make:  Select the vehicle brand you want to feature.

        • Target City: Choose from the list of available locations (up to 8).

      6. Add Images

        • Hero Image URL → Upload the main banner image for the page.

        • Service Image URL → Add an image representing services offered (e.g., maintenance, parts, or financing).

      7. Add Dealer-Specific Content

        • Why Buy From Us? : Highlight your dealership’s unique selling points such as certified service, best pricing, or exclusive incentives.

      8. Generate the Page

        • Once all details are filled in, click Generate Showcase.

      How to Build a City Backyard Automotive page

      Best Practices

      • Target your top 8–10 locations beyond your main city for maximum reach.

      • Avoid duplicate content by customizing page titles and keyword sets for each city.

      • Link strategically → Always connect Backyard Pages back to Make/Model or Service hub pages.

      • Refresh regularly → Update these pages with new offers, OEM branding, or service promotions to keep content relevant.

      What’s Next

      Now that you know how to build a Backyard Page, explore more ways SEOFlow helps scale dealership SEO:

      These features work together to create a complete hub-and-spoke SEO strategy that saves agencies time and helps dealerships rank in more searches.