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      How to Publish "For Sale" + "Backyard" Pages to DealerOn

      Learn how to create and publish dealership inventory-specific pages from SEOFlow’s Page Builder directly into your DealerOn CMS.

      Landing pages that integrate with dealer inventory are one of the most valuable types of dealership SEO content,  targeting high-intent buyers searching for phrases like “Ford F-150 for sale near me.”

      Publishing "Make/Model For Sale," or "Backyard" city pages created in SEOFlow into DealerOn requires a few extra steps.

      These page types integrate with inventory, so you’ll use both the Top HTML and Bottom HTML sections from SEOFlow, along with DealerOn’s inventory query builder.

      This guide will walk you through each step, from page creation to publishing and indexing.

      Steps

      1. Log in to BuyerBridge.

        • From the SEO tab, open Page Builder.

        • Select your page

        • Select 'View HTML source code' from the upper right corner of the page settings

          Find the Page HTML Code for Publishing

      2. Log in to DealerOn to Create a New Page

          • From your DealerOn CMS, add a New Page under 'New,' 'Used,' or 'CPO' content sections

          • Select 'Custom Content with Inventory' as the Page Type from the dropdown menu

            Screenshot 2025-10-01 133240

          • Title the page (e.g., 2025 Ford F-150 For Sale in Tampa).

            Title the page

          • Ensure 'Auto-type from URL Page Title is checked

            auto-type URL
          • Select 'Show Page' under Page Visibility
          • Devices to Display On = All Devices

            Page Visibility
          • Select 'Add Page'

      3. Adding the SEOFlow Code to the New Page in DealerOn

        • Locate your newly created page and select the 'edit' box
          Edit the New Page

        • In DealerOn, you will find 3 content sections

          DealerOn three sections

        • Locate #1 in the List of Content suggestions and select the pencil icon to 'Edit' the section

          Edit the Top Selection

      4. Return to the BuyerBridge app.

        • Locate the Top HTML section and select the 'Copy Top HTML' button

          Copy TOP HTML code

      5. Return to Editing the HTML #1 Top Section in DealerOn.

        • First, locate this code-break that will auto-populate and delete it

          delete code break

        • Copy + Paste the HTML from the BuyerBridge app

          Copy Paste HTML from Backyard For Sale pages

        • Select SAVE

        • Hit the 'Reset Cache' button in the upper right corner

          reset cache
        • Select Close

          Select close
        • Now it's time to Edit the Content in Section 2 (The Inventory Feed)

          Time to Edit Section 2 Inventory
        • In section 2 editor, locate the Filter Search section and select the DQL Builder

          Open the DQL Builder
        • In the DQL Unit 1, select 'New' or 'Used'
        • In the 'Add a Field' section, select 'Model'
        • Set the filter to 'Is,' and type in your Model (ie: Ford F-150)

          Type In Model
        • If filtered correctly, in the upper corner, the number of available vehicles will populate

          Inventory Available Populates
        • Close out of the filter

          Close Filter
        • Confirm the filter has been added

          Filter is Added
        • Select SAVE

      6. Return to the BuyerBridge app

        • Locate the Bottom HTML section and select the 'Copy Bottom HTML' button
          Copy Bottom HTML

           

      7. Return to Editing the HTML #3 Bottom Section in DealerOn.

        • Open Section 3 of the DealerOn page.

          Edit Section 3
        • Again, locate this code-break that will auto-populate and delete it

          delete code break
        • Paste the Bottom HTML from SEOFlow.
          Paste Bottom HTML

        • Save, reset cache, and close.

      8. Finalize SEO Settings.

        • Title Tag: Match the page header (e.g., 2025 Ford F-150 For Sale in Tampa, FL).

        • Meta Description: Copy the pre-generated description from SEOFlow.

        • ❗ Disable H1 Tag: DealerOn adds its own H1. To avoid duplicate H1s, disable the system-generated one.

        • Ensure Full-Width HTML Blocks are enabled.

          Final Settings Check

      9. Publish the Page.

        • Save the page and reset the cache.

        • Preview to confirm: Inventory listings should appear in the middle, with your SEOFlow content above and below.

          How to Publish to DealerOn - Backyard and For Sale inventory pages

        • Copy live URL

      10. Update the Page Log in SEOFlow.

        • Return to BuyerBridge.

        • Go to SEO → Page Log and add the published DealerOn URL.

        • This ensures indexing, interlinking, and future reporting.

      What’s Next