--- title: Inside the Omnichannel Playbook Library description: Explore our Playbook Library with 250+ ready-to-launch, pre-built social ad campaigns for automotive dealers, featuring creative, copy, and targeting. --- [Skip to content](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#main-content) English Show submenu for translations [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new?hsLang=en) ![BuyerBridge\_LOGO-dark-2.png\]](https://support.buyerbridge.com/hs-fs/hubfs/BuyerBridge_LOGO-dark-2.png?height=40&name=BuyerBridge_LOGO-dark-2.png) Open main navigation Close main navigation - English Show submenu for translations - [Submit a ticket](https://support.buyerbridge.com/knowledge/kb-tickets/new) - Go to buyerbridge.com Go to buyerbridge.com Welcome to the BuyerBridge Help Center! - There are no suggestions because the search field is empty. 1. [Help Center](https://support.buyerbridge.com/knowledge?hsLang=en) 2. [Platform Tools](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en) 3. [Playbooks](https://support.buyerbridge.com/knowledge/platform-tools?hsLang=en#playbooks) # Inside the Omnichannel Playbook Library ## Discover 250+ Proven Social Ad Campaigns for Fast and Effective Marketing BuyerBridge’s Omni-Playbook Library offers 250+ ready-to-deploy social ad campaigns tailored to your client's advertising needs. This guide shows how to navigate, preview, and deploy these Playbooks for maximum impact. 💡[Learn How to Access the Playbook Library](https://support.buyerbridge.com/knowledge/how-to-deploy-a-playbook?hsLang=en) **Navigate Faster with Quick Links :** - [What are Playbooks?](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#what-are-playbooks) - [Unpacking the Playbooks Dashboard](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#dashboard) - [How To Preview Ad Creative in Playbooks](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#previews) - [Omnichannel Playbook Categories](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#categories) ### **What Are BuyerBridge Playbooks?** Playbooks are pre-built, optimized social ad campaigns designed to help your clients go to market quickly and effectively across Meta (Facebook and Instagram), TikTok, Snapchat, and Pinterest. **Each Playbook includes:** 🖼 Ad Creative 📝 Ad Copy 🚀 Campaign Strategy 🎯 Audience Targeting --- ### Unpacking the Playbook Dashboard **1. How to Filter and Find Playbooks** Finding the perfect Playbook is easy with robust filtering options: 1. Log into your BuyerBridge dashboard. 2. Navigate to **Playbooks \> Browse** from the left-hand menu. ![Playbook Dashboard](https://support.buyerbridge.com/hs-fs/hubfs/Playbook%20Dashboard.jpg?width=688&height=361&name=Playbook%20Dashboard.jpg) 3. Use filters from the left-hand menu to refine results by: - **Channel**: Facebook, Instagram, TikTok, Pinterest, Snapchat - **Brand**: OEM-specific campaigns (Ford, Chrysler, Honda, etc.) - **Focus**: Model Line, Dynamic Inventory, Buyback, EV and Hybrid, etc. - **Type**: Awareness, retargeting, leads, messages, etc. ![Pick Your Campaign in BuyerBridge](https://support.buyerbridge.com/hs-fs/hubfs/Pick%20Your%20Campaign%20in%20BuyerBridge.gif?width=688&height=361&name=Pick%20Your%20Campaign%20in%20BuyerBridge.gif) --- #### **How To Preview Ad Creative in Playbooks** Preview Playbooks to see ad creative and layouts: 1. Locate a Playbook in the library. 2. Click **Preview Creative**. ![Playbook Creative Preview](https://support.buyerbridge.com/hs-fs/hubfs/Playbook%20Creative%20Preview.jpg?width=688&height=361&name=Playbook%20Creative%20Preview.jpg) 3. View a slide-out panel showing mock-ups (currently available for Facebook ads only). ![Facebook Ad Preview](https://support.buyerbridge.com/hs-fs/hubfs/Facebook%20Ad%20Preview.jpg?width=688&height=361&name=Facebook%20Ad%20Preview.jpg) --- ### **Omnichannel Playbook Categories** Explore Playbooks designed for the automotive vertical: - [BuyBack Playbook](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#BuyBack) - [OEM-Specific Playbooks](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#OEMSpecific) - [Top Model Line Playbooks](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#TopModel) - [Custom Order Playbooks](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#custom-order) - [Service Playbooks](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#Service) - [Automotive Inventory Ads Playbooks](https://support.buyerbridge.com/knowledge/inside-of-the-playbook-library#AIA) **BuyBack Playbooks** Buyback Playbooks are designed to help dealers **acquire in-demand pre-owned vehicles** by targeting owners of specific models who may be interested in selling their cars. These Playbooks highlight dealership **trade-in offers**, **equity benefits**, and **incentives** to encourage vehicle owners to visit the dealership and initiate the buyback process. - Target vehicle owners to acquire high-demand models - Includes US, Canada, and Spanish options ![BuyBack Playbooks for Automotive](https://support.buyerbridge.com/hs-fs/hubfs/BuyBack%20Playbooks%20for%20Automotive.jpg?width=688&height=361&name=BuyBack%20Playbooks%20for%20Automotive.jpg) **Automotive OEM-Specific Playbooks** OEM-Specific Playbooks help dealerships showcase their unique brand identity and competitive advantages. These Playbooks highlight **OEM branding**, **service offers**, and **custom order** options to attract local in-market shoppers and educate them about the benefits of specific vehicle lineups. - Showcase unique OEM value propositions - Categories: Branding, Service, Custom Orders ![Model Line Playbooks for Automotive](https://support.buyerbridge.com/hs-fs/hubfs/Model%20Line%20Playbooks%20for%20Automotive.jpg?width=688&height=361&name=Model%20Line%20Playbooks%20for%20Automotive.jpg) **Top Automotive Model Line Playbooks** Top Model Line Playbooks focus on promoting the most popular and high-performing vehicle models. They emphasize advanced **features**, **competitive advantages**, and key selling points to encourage shoppers to consider these models for their next purchase. - Promote advanced features of top-selling model ![OEM Specific Playbooks for Automotive](https://support.buyerbridge.com/hs-fs/hubfs/OEM%20Specific%20Playbooks%20for%20Automotive.jpg?width=688&height=361&name=OEM%20Specific%20Playbooks%20for%20Automotive.jpg) **Custom Order Playbooks** Custom Order Playbooks help dealers generate leads and increase sales by promoting factory-direct vehicle orders. These campaigns highlight the benefits of customizing a vehicle, expected delivery timelines, and incentives available for pre-orders. - Drive sales with ads promoting made-to-order vehicles ![Custom Orders Playbooks for Automotive](https://support.buyerbridge.com/hs-fs/hubfs/Custom%20Orders%20Playbooks%20for%20Automotive.jpg?width=688&height=361&name=Custom%20Orders%20Playbooks%20for%20Automotive.jpg) **Automotive Service Playbooks** Service Playbooks help dealerships retain customers by promoting maintenance services, special offers, and the benefits of servicing their vehicles at the dealership. These Playbooks emphasize trust, expertise, and convenience to encourage repeat business. - Highlight dealership service options and promotions ![Service Playbooks for Automotive](https://support.buyerbridge.com/hs-fs/hubfs/Service%20Playbooks%20for%20Automotive.jpg?width=688&height=361&name=Service%20Playbooks%20for%20Automotive.jpg) **Automotive Inventory Ads (AIA)** Automotive Inventory Ads Playbooks help dealerships showcase their new and used vehicle inventory to in-market shoppers. These ads dynamically display available vehicles based on user interest, providing a seamless shopping experience. - Deploy inventory ads for lead generation and retargeting. - **On-Facebook Ads**: Keep users within Facebook for seamless shopping. - **Off-Facebook Ads**: Direct users to Vehicle Detail Pages (VDPs). ![AIA Playbooks for Inventory](https://support.buyerbridge.com/hs-fs/hubfs/AIA%20Playbooks%20for%20Inventory.jpg?width=688&height=361&name=AIA%20Playbooks%20for%20Inventory.jpg) In addition to cars and trucks, BuyerBridge also offers inventory ad Playbooks for **trailers**, **RVs**, and **motorcycles**, allowing dealerships to **expand** their reach **across multiple vehicle categories**. ![AIA Playbooks for Trailers, Motorcycles, and Camper Inventory](https://support.buyerbridge.com/hs-fs/hubfs/AIA%20Playbooks%20for%20Trailers%2c%20Motorcycles%2c%20and%20Camper%20Inventory.jpg?width=512&height=269&name=AIA%20Playbooks%20for%20Trailers%2c%20Motorcycles%2c%20and%20Camper%20Inventory.jpg) **AIA Off-Facebook** Turn your clients’ inventory into Facebook Automotive Inventory Ads that send their target audience off-Facebook to a VDP on the dealership’s website.  AIA Off-Facebook Playbooks include: - AIA - Off-FB - AIA - Off-FB - Body Styles - AIA - Off-FB - Full Funnel - AIA - Off-FB - Full Funnel Body Styles - AIA - Off-FB - Full Funnel New - AIA - Off-FB - Full Funnel New & Used - AIA - Off-FB - Full Funnel Used - AIA - Off-FB - New - AIA - Off-FB - New (Spanish) - AIA - Off-FB - Used - AIA - Off-FB - Used (Spanish) **AIA On-Facebook** Transform your client’s inventory into Facebook Automotive Inventory Ads that keep users ON Facebook using On-Facebook VDPs to reduce friction and create a seamless shopping experience.  AIA On-Facebook Playbooks include: - AIA - On-FB - AIA - On-FB - New - AIA - On-FB - New (Spanish) - AIA - On-FB - Used - AIA - On-FB - Used (Spanish) Not Sure Which AIA Playbook is Right for Your Dealer Clients? **[Read this guide](https://support.buyerbridge.com/knowledge/aia-playbooks?hsLang=en)** to match the right Playbook to your client’s needs Have questions about a Playbook? Email [support@buyerbridge.com](mailto:support@buyerbridge.com) and we’ll be happy to help.  - [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#main-content) - [Welcome Kit](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#welcome-kit) - [Getting Started](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#getting-started) - [Navigating the Platform](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#navigating-the-platform) - [Account Management](https://support.buyerbridge.com/knowledge/getting-started?hsLang=en#account-management) - [Onboarding Clients](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#main-content) - [Channel Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#channel-onboarding) - [Google Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#google-onboarding) - [Meta Onboarding](https://support.buyerbridge.com/knowledge/onboarding-clients?hsLang=en#meta-onboarding) - 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