Discover 250+ Proven Social Ad Campaigns for Fast and Effective Marketing
BuyerBridge’s Omni-Playbook Library offers 250+ ready-to-deploy social ad campaigns tailored to your client's advertising needs.
This guide shows how to navigate, preview, and deploy these Playbooks for maximum impact.
Navigate Faster with Quick Links :
- What are Playbooks?
- Unpacking the Playbooks Dashboard
- How To Preview Ad Creative in Playbooks
- Omnichannel Playbook Categories
What Are BuyerBridge Playbooks?
Playbooks are pre-built, optimized social ad campaigns designed to help your clients go to market quickly and effectively across Meta (Facebook and Instagram), TikTok, Snapchat, and Pinterest.
Each Playbook includes:
🖼 Ad Creative
📝 Ad Copy
🚀 Campaign Strategy
🎯 Audience Targeting
Unpacking the Playbook Dashboard
1. How to Filter and Find Playbooks
Finding the perfect Playbook is easy with robust filtering options:
- Log into your BuyerBridge dashboard.
- Navigate to Playbooks > Browse from the left-hand menu.
- Use filters from the left-hand menu to refine results by:
- Channel: Facebook, Instagram, TikTok, Pinterest, Snapchat
- Brand: OEM-specific campaigns (Ford, Chrysler, Honda, etc.)
- Focus: Model Line, Dynamic Inventory, Buyback, EV and Hybrid, etc.
- Type: Awareness, retargeting, leads, messages, etc.
How To Preview Ad Creative in Playbooks
Preview Playbooks to see ad creative and layouts:
- Locate a Playbook in the library.
- Click Preview Creative.
- View a slide-out panel showing mock-ups (currently available for Facebook ads only).
Omnichannel Playbook Categories
Explore Playbooks designed for the automotive vertical:
- BuyBack Playbook
- OEM-Specific Playbooks
- Top Model Line Playbooks
- Custom Order Playbooks
- Service Playbooks
- Automotive Inventory Ads Playbooks
Buyback Playbooks are designed to help dealers acquire in-demand pre-owned vehicles by targeting owners of specific models who may be interested in selling their cars.
These Playbooks highlight dealership trade-in offers, equity benefits, and incentives to encourage vehicle owners to visit the dealership and initiate the buyback process.
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Target vehicle owners to acquire high-demand models
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Includes US, Canada, and Spanish options
Automotive OEM-Specific Playbooks
OEM-Specific Playbooks help dealerships showcase their unique brand identity and competitive advantages. These Playbooks highlight OEM branding, service offers, and custom order options to attract local in-market shoppers and educate them about the benefits of specific vehicle lineups.
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Showcase unique OEM value propositions
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Categories: Branding, Service, Custom Orders
Top Automotive Model Line Playbooks
Top Model Line Playbooks focus on promoting the most popular and high-performing vehicle models.
They emphasize advanced features, competitive advantages, and key selling points to encourage shoppers to consider these models for their next purchase.
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Promote advanced features of top-selling model
Custom Order Playbooks
Custom Order Playbooks help dealers generate leads and increase sales by promoting factory-direct vehicle orders. These campaigns highlight the benefits of customizing a vehicle, expected delivery timelines, and incentives available for pre-orders.
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Drive sales with ads promoting made-to-order vehicles
Automotive Service Playbooks
Service Playbooks help dealerships retain customers by promoting maintenance services, special offers, and the benefits of servicing their vehicles at the dealership. These Playbooks emphasize trust, expertise, and convenience to encourage repeat business.
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Highlight dealership service options and promotions
Automotive Inventory Ads (AIA)
Automotive Inventory Ads Playbooks help dealerships showcase their new and used vehicle inventory to in-market shoppers.
These ads dynamically display available vehicles based on user interest, providing a seamless shopping experience.
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Deploy inventory ads for lead generation and retargeting.
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On-Facebook Ads: Keep users within Facebook for seamless shopping.
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Off-Facebook Ads: Direct users to Vehicle Detail Pages (VDPs).
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In addition to cars and trucks, BuyerBridge also offers inventory ad Playbooks for trailers, RVs, and motorcycles, allowing dealerships to expand their reach across multiple vehicle categories.
AIA Off-Facebook
Turn your clients’ inventory into Facebook Automotive Inventory Ads that send their target audience off-Facebook to a VDP on the dealership’s website.
AIA Off-Facebook Playbooks include:
- AIA - Off-FB
- AIA - Off-FB - Body Styles
- AIA - Off-FB - Full Funnel
- AIA - Off-FB - Full Funnel Body Styles
- AIA - Off-FB - Full Funnel New
- AIA - Off-FB - Full Funnel New & Used
- AIA - Off-FB - Full Funnel Used
- AIA - Off-FB - New
- AIA - Off-FB - New (Spanish)
- AIA - Off-FB - Used
- AIA - Off-FB - Used (Spanish)
AIA On-Facebook
Transform your client’s inventory into Facebook Automotive Inventory Ads that keep users ON Facebook using On-Facebook VDPs to reduce friction and create a seamless shopping experience.
AIA On-Facebook Playbooks include:
- AIA - On-FB
- AIA - On-FB - New
- AIA - On-FB - New (Spanish)
- AIA - On-FB - Used
- AIA - On-FB - Used (Spanish)
Not Sure Which AIA Playbook is Right for Your Dealer Clients? Read this guide to match the right Playbook to your client’s needs
Have questions about a Playbook? Email support@buyerbridge.com and we’ll be happy to help.