Your quick-start guide to SEOFlow: discover the tool’s core features, how to onboard new dealerships, page builder, page log, and reporting.
Welcome to SEOFlow by BuyerBridge—the first programmatic SEO tool built exclusively for automotive agencies. For years, agencies have spent 12–15 hours per dealership each month building the same core dealership SEO pages over and over.
That’s why we built SEOFlow: to give agencies a one-of-a-kind solution the industry was missing.
With SEOFlow, you can create the four most critical types of dealership SEO pages in minutes, track performance in real time, and deliver custom reports that prove your value.
This guide will introduce you to the tool, walk through its three main parts (Dashboard, Page Builder, Page Log), and link to step-by-step child articles for onboarding, reporting, and more.
Quick Links
What Is SEOFlow?
SEOFlow is a programmatic SEO platform designed for agencies managing dealerships. It automates the creation of the four most important types of dealership SEO pages — Make/Model, For Sale, Info, and Backyard — while also providing dashboards, reports, and logging tools to monitor performance.
By automating the repetitive parts of SEO page building, SEOFlow saves agencies 12–15 hours per rooftop each month and helps you scale without adding headcount.
How to Find the SEO Tool
SEOFlow lives directly inside the BuyerBridge app.
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Log in to BuyerBridge.
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From the main menu, navigate to the SEO tab.
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Click on the SEO tab to expand the tool options.
If this is your first time using SEOFlow, you’ll be prompted to complete onboarding by connecting Google Analytics 4 (GA4) and syncing dealership information before you can begin building pages.
The Three Parts of SEOFlow
1. Dashboard – See real-time SEO metrics, AI-powered insights, and alerts for each rooftop you manage.
2. Page Builder – Launch Make/Model, For Sale, Info, and Backyard pages in minutes using pre-optimized templates.
3. Page Log – Track every page created, view status, and monitor history across clients.
How to Onboard a New Dealership
Before you can begin building pages, you’ll need to connect data sources:
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Connect Google Analytics 4 (GA4). This enables traffic tracking and performance reporting within the dashboard.
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Sync dealership information. This ensures pages are tied to the right rooftop and OEM data.
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Confirm connection. Once synced, SEOFlow will begin populating performance data.
For a detailed walkthrough, see How to Onboard SEOFlow for a New Dealership.
Breaking Down the Dashboard
The SEOFlow Dashboard gives agencies a real-time view of organic SEO performance.
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AI-Powered Insights & Alerts – Automated analysis with recommended actions.
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Organic Traffic Overview – Track sessions, users, pageviews, conversions, and engagement.
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Daily Comparisons – Side-by-side charts of current vs. previous period.
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Traffic Trends by KPI – See how users, sessions, and conversions move over time.
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Top Landing Pages – Identify which SEO pages are driving traffic.
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GA4 Events – Tie traffic to real business outcomes with Google Analytics 4.
For a detailed walkthrough, see Unpacking the SEOFlow Dashboard
How to Use the Page Builder
The Page Builder allows agencies to quickly generate SEO-optimized pages that dealers rely on.
The four available page types are:
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Make/Model Pages → Rank for high-volume vehicle keywords (e.g., Ford F-150, Honda Civic).
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For Sale Pages → Capture purchase-ready searches (e.g., “Ford F-150 for sale near me”).
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Info Pages → Target research-stage searches (e.g., “Ford F-150 towing capacity”).
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Backyard Pages → Dominate local market searches across towns, cities, or metro areas.
Each template is built with automotive markup and SEO best practices baked in.
What Is the Page Log?
The Page Log is your audit trail for SEOFlow. It shows every page created, the dealership it belongs to, and its current status. Use it to monitor builds, confirm automation success, and troubleshoot if needed.
How to Use/Make a Report
SEOFlow includes a custom report builder that makes it easy to generate white-label, client-ready reports.
With just a few clicks, agencies can:
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Highlight rankings, page builds, and traffic growth.
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Show time saved per rooftop.
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Brand reports with their agency logo.
👉 For a full walkthrough, see How to Create Custom Reports in SEOFlow.
